We can't do without towel bath towels almost every day, and a good towel or bath towel should be soft to the touch and highly absorbent, and it should be replaced in time, and the use period should not exceed 3 months. Today, I would like to recommend 5 cost-effective brands with solid materials and affordable prices.
1. Jieliya / Zhejiang, China
Founded in 1986, it is currently the only enterprise with "China Home Textile Towel Industry Research Base", which occupies a very high sales share in the domestic market and is a well-known towel brand in mainland China. In 2016, it became a sponsor of the G20 Hangzhou Summit, and Jieliya towels also became the selected product of the G20 Hangzhou Summit.
Jieliya towels are known for their wide range of products and large quantities. Towels are mainly made of Xinjiang long-staple cotton, and some products use bamboo fibers and chemical fibers. Cotton towels mostly use combing process to remove impurities in the fiber, which is soft and fluffy, and has strong water absorption. In addition, the surface of the towel treated by cut pile is flat, and the soft touch is not easy to irritate sensitive skin, so it is mostly used in children's towel products.
In addition to catering to the consumer needs of the public and child care, Jieliya has also co-branded with internationally renowned IPs such as Minions and LINE FRIENDS, successfully entering the young consumer market. Among them, the sub-brand "Jieliya Lan" is mainly aimed at young people in first- and second-tier cities, and the towel design is also more youthful, personalized and fashionable, and the price of a series of towels/bath towels is concentrated in the range of 12-60 yuan.
In terms of safety performance, Jieliya towels are mostly Class B safety standards, and a few towels have passed the Oeko-Tex® Standard 100 certification to reach the infant usable level, so you need to carefully check the relevant instructions on the product detail page before purchasing.
Jieliya is positioned as a mid-end consumer group, and the unit price of cotton towels is generally about 15 yuan, and the unit price of bath towels ranges from 39-90 yuan. Bamboo fiber and chemical fiber towels are more affordable, and the unit price is about 13 yuan, and bath towels are concentrated in the range of 40-60 yuan. In addition, online flagship stores often have family discount packages for sale, which are a good choice for daily stocking up or giving away.
2, Uchino / Japan
Founded in 1937, Uchino Co., Ltd. is Japan's largest towel products and distributor, mainly engaged in high-end towels and textiles, and its products occupy about 40% of the domestic high-end towel market. Won many firsts in the production of towels in Japan, such as Japan's first commercialized printed and dyed towel, the first sports towel, and the first untwisted towel "Nonply".
The materials used in the infield towel products are mainly Xinjiang long-staple cotton, and some high-end products also use Egyptian long-staple cotton. The high-quality Xinjiang long-staple cotton is treated with untwisted and combed technology, and the finished towels are excellent in breathability and water absorption.
The untwisted technique is one of the techniques commonly used in the Uchino and is used in the production of many types of towels. Marshmallows, as a representative series, are made with a twistless process, and the terry on the surface is long and dense, with excellent softness and water absorption. With the continuous upgrading of twistless technology, the new version of the marshmallow series is longer than the old version, lightweight, thin and easy to use. Although the non-twisting process can enhance the softness, it is easy to lose hair during use, so it is recommended to wash off the floating hair with water before use, so as not to affect the use.
Uchino towels not only perform well in terms of softness and water absorption, but also deserve recognition for their safety. In the production of mid-to-high-end products, most of the towels meet the Oeko-Tex® Standard 100 standard formulated by the International Alliance of Environmental Protection Textile Standards, and also reach the level of domestic safety technical specifications for infants and young children, ranking in the forefront of the towel industry.
As a mid-to-high-end towel brand in Japan, Uchino Towel also has a lot of mid-range product lines with good cost performance, you can buy a good double-sided terry towel for about 30 yuan, and the bath towel has 70 yuan and 130 yuan price options according to the different thicknesses. In addition, the basic and upgraded models of marshmallow series towels use 60 and 80 ultra-high cotton yarn spinning respectively, close to high-end bedding yarn, and the price of a single towel is about 50 yuan, which is rare in the pricing of high-end towels, and the cost performance is good.
3. Vosges/Shandong, China
Founded in 1987, Vosges Group Co., Ltd. focused on the operation of overseas markets in the early days, and exported its products to many countries and regions around the world, and in recent years, it has paid more and more attention to the domestic market, participated in the formulation of a number of national industry standards, and is also a towel supplier of NetEase strict selection, most life and other brands.
Vosges towels are mainly cost-effective, brand towels mostly use combing process to remove impurities in cotton fibers, and the surface terry is three-dimensional and fluffy, which not only ensures a comfortable skin feeling, but also improves water absorption, and the product quality is excellent.
In terms of selling price, the unit price of ordinary cotton face towels is about 15-20 yuan, and the bath towel spans a large range, ranging from 30-300 yuan. The price of high-count towels woven from Awati long-staple cotton is slightly higher, the price of a single face towel is about 40-50 yuan, and the bath towel needs 130 yuan, but the price and quality are basically matched.
Depending on the market, the design of the Vosges towels also shows slight differences. According to the official website, towels for the European and American markets are mainly based on satin, printing, jacquard and yarn-dyed weaving, while the Asian market is sold in small-sized towels and gift boxes according to local customs and usage habits, and the towels in the Middle East and Russian markets are covered with ethnic patterns and are quite exotic.
However, these towels are mainly sold overseas, and only some of them are sold on e-commerce platforms, and the price is slightly higher than the regular model, so it is not recommended for families to buy them.
4. Sanli / Hebei, China
Founded in 1986, formerly known as Hebei Sanli Woolen Factory, after 20 years of development, it has become a comprehensive enterprise mainly engaged in wool weaving, towel printing and dyeing processing. In the early stage of enterprise development, focus on the development of brand technology, lack of strength in product promotion, once less well-known in China than Jieliya, Vosges and other brands.
Sanli towel product system has a high degree of refinement, and the mass product line aims to pursue the ultimate cost performance, aiming to meet the needs of the public for the use of towels in daily life, and the price is concentrated between 10-50 yuan. Small and beautiful towel products focus on reflecting the style of the product, to meet the needs of personalized consumer psychology, the Tic-tac-toe towel is one of the outstanding representatives, the price is about 170 yuan.
In the field of technology research and development, Sanli organic cotton series towels pursue environmental protection, while retaining the characteristics of soft texture, soft luster and strong water absorption. The beauty of the skin secret series is aimed at the female group, using high-count cotton yarn and double-layer gauze process weaving, delicate and soft touch, fashionable and elegant style design to cater to the aesthetic psychology of consumers.
The imported product series is a product developed by Sanli for boutique supermarkets and boutique department stores, and also covers some cross-border co-branded products, such as the magic twisted yarn series products developed in cooperation with Japan's Imabari, which can be started within 100 yuan of a single product, and the quality is quite good.
In terms of price, in addition to the fact that individual products are slightly more expensive due to materials and technical pricing, the price of Sanli ordinary towels is about 10-20 yuan, and the unit price of bath towels ranges from 30-130 yuan, which is cost-effective.
5. Jinhao / Shandong, China
Founded in 1968, Jinhao Group has perfect production strength such as independent research and development of towels, textile printing and dyeing, and its comprehensive strength is among the best in China's home textile industry.
Jinhao towel is mainly made of Xinjiang long-staple cotton as raw material, with combing, no twist and other processes, the surface is covered with fluffy and dense terry, soft to the touch, and has good performance in water absorption. If you are looking for breathable and quick-drying functions, the gauze honeycomb grid series is a good choice, and the fluffy and breathable multi-layer grid structure of the towel surface can promote internal air circulation, and the effect of fast drying can still be achieved after wet water.
Jinhao widely uses a variety of production processes, and has a variety of styles in towel design, which is suitable for a wide range of people. In addition to the general clear color or geometric stripe elements, the gold thickened towel also uses jacquard and satin technology to improve the fabric beauty, especially the platinum cotton ecological antibacterial series, the gradient satin design is rich in texture, and the square check in the middle is restrained and elegant, which is a highlight that distinguishes it from other brands of towels.
Aiming at the mass market like Jieliya and Vosges, Jinhao is richer than the previous two in the production of children's towels, with bright colors and childlike print design, the overall liveliness and cuteness are recommended to people who are still childlike.
As a well-known towel brand in China, Jinhao is similar to Jieliya's positioning, taking the affordable and people-friendly route, with a single price of ordinary towels at more than 10 yuan, and cut towels at about 20 yuan. Bath towel products are relatively affordable, the most expensive is not more than 80 yuan, and the cost performance is high. Jinhao has established cooperative relations with many large supermarkets offline, which is convenient to buy, and has a variety of combination and preferential products for sale, which is suitable for many families to buy.