In China's commercial field, there is one shopping mall that has conquered everyone with its outstanding performance, and that is Fat Donglai. Recently, a customer got into an argument with an employee at Fat Donglai, and Fat Donglai subsequently released an eight-page investigation report that finally determined that the customer was the party who took the lead. What is amazing is that Fat Donglai not only came to apologize with gifts and a complaint prize of 500 yuan, but also took a series of heart-warming measures. Employees who make mistakes are punished for one month of study, which shows the attitude of the enterprise.
However, because the employee was also reprimanded by the customer in the process and felt aggrieved, Fat Donglai actually gave the employee 5,000 yuan in moral compensation. What's even more touching is that other employees who were next to persuade and appease customers at that time were also praised and received a gift reward of 500 yuan. Some people lament that Fat Donglai is not just doing business, it uses business as the carrier to do charity. Behind this unique shopping mall culture, it is inseparable from the experience of Yu Donglai, the founder of Fat Donglai. In Xuchang, Henan Province in 1995, Yu Donglai opened a small grocery store, focusing on genuine products for sincerity, and returning them if they were not satisfied. In that era when fakes were rampant, Yu Donglai owed a lot of debts because he was cheated by fakes, so he insisted on the authenticity.
As time passed, Yu Donglai's business grew bigger and bigger, and the grocery store evolved into a tobacco and alcohol shopping mall. However, one day, several thugs broke into his shop and had an argument with the employees, Yu Donglai decisively called the police, and the thugs fled in a hurry. Infuriatingly, the thugs left with hatred in their hearts, and Yu Donglai's shop was set on fire that night in retaliation, and the merciless fire not only burned all the goods, but also claimed 8 innocent lives. This tragedy made Yu Donglai miserable, and he constantly blamed himself and had deep doubts about society. These experiences have made Yu Donglai deeply understand that business success is not only the pursuit of profits, but also the focus on people's emotions and values.
Therefore, Fat Donglai always adheres to a caring and respectful attitude when treating customers and employees. It not only provides quality goods and services, but also creates a warm and caring business environment. The success of Fat Donglai lies not only in its business strategy, but also in the humanistic care and social responsibility it delivers. In this era of rapid development, we need more companies like Fat Donglai, who not only pursue business success, but also are committed to creating a better society. These days, Boss Yu is really living like a year, and a big man even thought about ending himself, but fortunately, someone found out in time, so he was stopped.
In the most painful days of his life, the character and reputation accumulated by Boss Yu when he used to do business began to play an important role. There is an aunt in the neighborhood who has been shopping at his small fish shop and trusts him very much. The aunt said: "Child, don't lie down, I have 20,000 yuan in savings, and I will get it for you if you use it." The supplier also spoke: "Don't worry about the money, if you want a small fish, you can come and get it directly." Even a lot of regular customers came to the door to encourage him to cheer up, and they were still waiting to buy it.
After this incident, Boss Yu found that there are still many warm people in this society, as long as you can treat others sincerely, the world will also give you a warm response. It was from this time that Boss Yu figured out one thing: the future is to think of ways to be good to others, employees, and customers. We can all understand that. But Boss Yu did it, and he was also humane to thieves. There is no commodity detector at the entrance of Boss Yu's mall, and for a while, thieves came one after another. There was once a thief who was caught committing a crime in Boss Yu's shopping mall, and he originally thought he was going to be caught in the bureau. Unexpectedly, Boss Yu's reaction was to send an employee to follow the thief home. Is this going to come to the door to make a claim? The development of the matter shocked the gentleman on the beam.
Boss Yu's employees walked around his house, watching and remembering. When the employee reappeared, he was carrying large bags of food, which were all things that were missing in the family. The thief, who was completely moved, took the initiative to come to Boss Yu to apologize and promised never to steal again. This kind of thing has happened more than once with Boss Yu. And guess what? This mall with no detectors is the least likely to recruit thieves. What kind of business is this, Boss Yu treats business as a ferryman. Boss Yu really wants to preach. A good friend once asked him to help manage the business.
At that time, the other party had 20 stores, with annual sales of 150 million yuan, but the profit was only 8 million. Boss Yu agreed to take care of it for one year and become the chairman and general manager himself. However, Boss Yu requires that no one else interfere with any management rules and regulations formulated during his tenure. If there is a loss this year, he will make up for the loss as much as he is older. There are three fires for the new official to take office, and the first fire for the boss is on the salary. Li Cargo has risen by 500 per month, middle-level cadres have risen by 3,000 per month, and the store manager has quadrupled. What's even more amazing is that each of the 20 store managers also received a car, which they can take with them when they leave their jobs after six years.
In addition, Lao Yu also waved his hand and canceled all the company's past fine systems. The company's financial director was directly stunned when he heard the news, and he quickly submitted a report to Boss Yuan, calculating that he would lose 10 million a year if he continued like this. However, the result surprised everyone. The company's sales increased by 41% that month, and profits rose instead of falling throughout the year, making a lot of money. However, what saddened Yu Donglai was that the company was too busy opening more branches with its profits instead of focusing on the happiness of its employees. It's like the old saying, "The Tao is not the same."
Since the goal of most businessmen is to pursue profits, Lao Yu no longer thinks about preaching and teaching, and he decides to focus on his Tang Donglai career. There is one more little story worth mentioning. In 1996, Yu Donglai, the owner of the cigarette hotel, learned on the news that the US aircraft carrier formation was going to sail into Chinese waters, and the young man rushed to the China Space Foundation with tens of thousands of yuan overnight to donate money. He only said one sentence: "Support the country and be an aircraft carrier." It can be seen that the background color of a boss is actually the background color of an enterprise.
In this era of rapid development, we need more companies like Fat Donglai, who not only pursue business success, but also are committed to creating a better society. These days, Boss Yu is really living like a year, and a big man even thought about ending himself, but fortunately, someone found out in time, so he was stopped. In the most painful days of his life, the character and reputation accumulated by Boss Yu when he used to do business began to play an important role. There is an aunt in the neighborhood who has been shopping at his small fish shop and trusts him very much. The aunt said: "Child, don't lie down, I have 20,000 yuan in savings, and I will get it for you if you use it." The supplier also spoke: "Don't worry about the money, if you want a small fish, you can come and get it directly." Even a lot of regular customers came to the door to encourage him to cheer up, and they were still waiting to buy it.
After this incident, Boss Yu found that there are still many warm people in this society, as long as you can treat others sincerely, the world will also give you a warm response. It was from this time that Boss Yu figured out one thing: the future is to think of ways to be good to others, employees, and customers. We can all understand that. But Boss Yu did it, and he was also humane to thieves. There is no commodity detector at the entrance of Boss Yu's mall, and for a while, thieves came one after another. There was once a thief who was caught committing a crime in Boss Yu's shopping mall, and he originally thought he was going to be caught in the bureau. Unexpectedly, Boss Yu's reaction was to send an employee to follow the thief home. Is this going to come to the door to make a claim? The development of the matter shocked the gentleman on the beam.
Boss Yu's employees walked around his house, watching and remembering. When the employee reappeared, he was carrying large bags of food, which were all things that were missing in the family. The thief, who was completely moved, took the initiative to come to Boss Yu to apologize and promised never to steal again. This kind of thing has happened more than once with Boss Yu. And guess what? This mall with no detectors is the least likely to recruit thieves. What kind of business is this, Boss Yu treats business as a ferryman. In addition to treating customers and employees with care and respect, Fat Donglai also has a unique approach in terms of business strategy and social responsibility. They not only provide quality goods and services, but also focus on creating a warm and caring business environment.
They are not only pursuing profits, but also conveying a kind of humanistic care and social responsibility. Behind this unique shopping mall culture, it is inseparable from the experience of Yu Donglai, the founder of Fat Donglai. Yu Donglai has experienced many hardships and setbacks since he was a child, and he deeply understands that business success is not only the pursuit of profits, but also the focus on people's emotions and values. Therefore, Fat Donglai always adheres to a caring and respectful attitude when treating customers and employees. This attitude is not only reflected in words and behaviors, but also in the rules and regulations and culture of the company. The success of Fat Donglai lies not only in its business strategy, but also in the humanistic care and social responsibility it delivers. This responsibility is not only reflected in the care and respect for customers and employees, but also in the feedback and contribution to society.
Yu Donglai is well aware that corporate social responsibility is not only about donating money and doing charity, but also about combining business and charity, and promoting social progress and development through the power of business. However, in today's society, many businesses only pursue short-term profits and benefits, ignoring the feelings and needs of employees and customers. These enterprises lack long-term development planning and strategic vision, and only focus on immediate interests and ignore the sustainable development of enterprises. In contrast, companies like Fat Donglai focus on long-term development and sustainable operation. They not only pay attention to the economic benefits of the enterprise, but also pay more attention to the social and environmental benefits of the enterprise. They use business as the carrier, practice charity, and promote social progress and development through the power of commerce. In this era of rapid development, we need more companies like Fat Donglai.