Enough material, enough technology, enough self-confidence, glory shows more than sincerity
On the evening of January 11, 2024, Honor became the first batch of manufacturers to release new flagship phones after the New Year.
If you pay attention to the launch of Qualcomm's third-generation Snapdragon 8 in October last year, you may remember that Honor actually previewed their new flagship as early as that time. But obviously, they are not in a hurry to catch up with the limelight of the "industry premiere" new platform, but choose to wait until 2024 arrives before bringing out the new flagship of the year.
After all, according to "common sense", a later release often means a more targeted product design and feature focus, and it is easier to appear competitive in terms of pricing. But at today's Magic6 series press conference, it is obvious that Honor does not have, or does not need to make this calculation. The reason is actually very simple, because the new product does have enough highlights, whether in technology or attitude, it has absolutely enough market competitiveness.
First of all, it is enough to "pile up" in terms of hardware configuration
What are the highlights of the Magic6 series? I have to say,For friends who pay attention to "configuration" and cost performance, Honor's new machine this time is indeed bright enough in various parameters.
For example, it debuted a top screen with a peak brightness of 5000nit, supports 4320Hz PWM high-frequency dimming, and is compatible with the Dolby Vision standard. And regardless of whether it is a "Pro" version or not, it is equipped with the whole system, and there is no deliberate reduction of screen materials on the standard version.
Let's not talk about its actual advantages in terms of appearance, power saving and eye protection effect, only in terms of theoretical indicators, this screen of the Magic6 series is hard core enough, and it is definitely enough to pile up materials.
For another example, it is equipped with the second-generation Qinghai Lake battery of Honor, the standard version and the Pro version only have a very small capacity difference, and they are completely consistent in terms of materials, power management chips, and power management algorithms.
In addition, Magic6 Pro is also equipped with Honor's self-developed satellite communication function, so that consumers do not need to go for a special "satellite version". Judging from the official comparative data, it has greatly overwhelmed its competitors in many aspects such as satellite search speed, satellite signal stability, and satellite communication power consumption, and its advantages are extremely significant.
In terms of image, the Magic6 series models have also been replaced with a new H9000 ultra-dynamic outsole main camera, which not only has a dynamic range of 8 times that of the previous generation, but also has achieved the top level in the current industry in terms of dynamic capture capabilities. Coupled with the 180 million pixel periscope telephoto launched by Magic6 Pro, in terms of "telephoto" ability, it has also reached the limit of a single telephoto design model under current technical conditions.
Of course, the Magic6 series is also equipped with the third-generation Snapdragon 8 platform as standard, LPDDR5X memory and UFS4.0 flash storage combination. What's even more interesting is that it even adds game super-resolution and super-frame functions to the entire series. Who said that Honor's flagship has conservative performance and can't play games?
Secondly, Honor now has more self-research confidence
If the hardware configuration of a mobile phone is generally very high, and even the "standard version" can outperform the "super cup" of competing products, then of course it can be said that the corresponding manufacturer has a very "conscience" and the product is sincere enough.
But what Honor wants consumers to feel is more than just "sincerity". So it can be seen that this time, the Magic6 series has added a lot of self-developed pioneering elements since the "standard version".
For example, the second-generation Qinghai Lake battery mentioned above integrates Honor's first self-developed E1 battery management chip. It can make the battery charge safer, discharge more thoroughly, and last more realistically, especially in the extremely cold environment in winter, effectively protecting the battery life.
For example, in terms of basic communication capabilities, the Magic6 series is also equipped with Honor C1+ RF enhancement chips as standard. It has once again achieved the industry-leading level in many aspects such as the number of 5G frequency band coverage, the signal strength of high-speed rail scenarios, and the network search speed of elevator scenarios.
In addition, at the system software level, the Magic6 series is also equipped with a 7 billion parameter large model developed by Honor, and the "arbitrary door" function based on user intent perception is the first to be launched.
On the Magic6 Pro, the eye tracking function proposed by Honor last year has also ushered in the landing, so that the mobile phone can actively perceive the user's "line of sight", and interact with each other in the air without touch or even gestures.
Most importantly, Honor is now noticeably more confident
Friends who pay attention to Glory must know that their press conference today is not "simple", but the specific method is not simple, which may not be thought of by everyone before.
On the one hand, we must emphasize that the starting price of the just-released Magic6 series models is only in the early 4000s, and even the top 16GB+1TB version of the Magic6 Pro is priced lower than the starting price of some competitors' "super large cups".
Although it can be said that this is a strategy for Honor to stimulate sales, doesn't this give consumers real benefits?
On the other hand, as mentioned earlier, the Magic6 series has enough "debut", "innovation" and "self-developed" dry goods this time, whether it is compared with the previous generation model or the same period in the industry.
Under such a premise, the whole collection can still guarantee a bright price, which is obviously not just a matter of "sincerity" can explain. In fact, what it reflects is the great progress that Honor has made in terms of R&D, production, and the depth and "status" of cooperation in the supply chain in the context of today's shipments.
How much does Honor now attach importance to its advantages in technology and supply chain? In fact, we can get a glimpse of the new Magic V2 RSR, the first "Porsche Design" new product in the brand's history released today. Although it is based on the "redesign" of the previous folding screen model, Honor still did not forget to equip it with a piece of "King Kong Giant Rhino Glass" that is more advanced and higher than the entire Magic6 series, instead of directly following the previous configuration.
Looking around the entire mobile phone industry today, it seems that there are very few brands that are willing to be so "cheap" in products. And Honor's current product attitude does make people have a higher impression of him, and have more expectations for this brand that has experienced ups and downs and is now quickly returning to the top.