In the history of the Spring Festival Gala, there are many classic programs and works that are deeply rooted in the hearts of the people and have become part of the good memories of countless audiences. These works not only carry rich cultural connotations, but also reflect the social landscape of a specific era. Therefore, if it is difficult for the current Spring Festival Gala to release new songs and new works, it is a good choice to review these classic old works. Not only do they resonate with audiences, but they also preserve and promote traditional culture, providing a window into history and culture for a new generation of audiences.
The 2024 Spring Festival Gala Lottery ranking was announced, which immediately sparked widespread controversy. Although the Spring Festival Gala is one of the most anticipated TV programs in China every year, this year's list of language programs has been dissatisfied by many netizens. Judging from the list revealed so far, many actors, including Sha Yi , Jia Bing , Liu Tianchi , Ma Xudong , Zhang Ruonan , Jiang Shimeng , Bai Ge, etc., are all film and television actors, which is different from the image of the traditional Spring Festival Gala comedian.
However, as one of the most important traditional programs in China, the Spring Festival Gala is facing the dual challenges of cultural changes in the new era and the diversity of audience needs. With the development of society and the advancement of technology, the aesthetic and entertainment needs of audiences are changing. The production team of the Spring Festival Gala needs to consider how to introduce new ideas and elements to appeal to a wider audience, especially the younger generation, while maintaining the traditional charm.
While maintaining the traditional charm of the Spring Festival Gala, exploration and innovation have become an important task for the production team. This includes not only the introduction of new forms of performance and technical means, but also the innovation of content. The content of the Spring Festival Gala needs to reflect the spirit of the times and social progress, and at the same time, it must also be close to people's lives and convey positive energy. How to make reasonable innovation on the basis of maintaining tradition is a problem that the production team of the Spring Festival Gala needs to think about.
Netizens' dissatisfaction with this year's Spring Festival Gala is mainly focused on two aspects. First of all, many people believe that professional things should be done by professional people. In the past, the language programs of the Spring Festival Gala, such as Ma Ji, Jiang Kun, Chen Peisi, Zhu Shimao, Zhao Benshan, Song Dandan, etc., were all played by professional comedians, but in recent years, the addition of film and television actors has changed this tradition.
Secondly, in recent years, the focus of the Spring Festival Gala sketches is no longer "funny", but more on "education", which deviates from the theme of "happiness" of the Spring Festival Gala sketches that the audience is looking forward to.
Regarding the essence of the Spring Festival Gala sketches, the famous comedian Zhao Benshan once had an incisive discussion. He believes that the biggest theme of the Spring Festival Gala sketch is happiness, it can't educate people, because people are being educated most of the year, and the purpose of the Spring Festival Gala should be to make people feel happy on this special night. Zhao Benshan's point of view just spoke the voice of many audiences.
As one of the most important traditional programs in China, the Spring Festival Gala is not only an entertainment program, but also carries profound cultural significance and social value. The changes in the Spring Festival Gala reflect the changes in society and culture and the diversity of audience needs. In this process, how to balance tradition and innovation, entertainment and education has become an important issue for the production team of the Spring Festival Gala to consider.
As one of the most important traditional programs in China, the change and development of the Spring Festival Gala is not only an update of a program, but also a microcosm of China's social and cultural changes. In the context of the new era, how to find a balance between inheritance and innovation, not only to meet the diverse needs of the audience, but also to convey profound cultural connotations, will be its eternal theme and challenge.