Zhang Lei, a once shining CCTV celebrity, returned to the hosting position again after leaving CCTV for nine months and launched a new program "Me and My Beautiful China". However, this return did not generate the high-profile response as expected.
This micro-talk show uses the host Zhang Lei as the discoverer of "beauty", and each episode visits an influential person in Beautiful China. Although it is the main theme route, it seems that the broadcast of the two episodes did not meet the previous expectations. Many viewers didn't know about this show, and the popularity of the Internet failed to set off a big wave.
In the show, Zhang Lei's performance has changed a little compared with CCTV, and she dresses casually but maintains the unique style of the CCTV host. This may be a profound imprint of more than ten years of CCTV hosting experience, which makes it difficult for her to get rid of in a short period of time. However, in the era of fierce competition in new media short videos, overly orthodox hosting styles and content may not be able to attract a wide audience.
This is not Zhang Lei's first attempt at self-media. After leaving CCTV, she tried live streaming, online interviews, and sharing life insights and chicken soup for the soul. At first, it attracted the attention of netizens, however, now the popularity and popularity have declined significantly. This tortuous experience made her finally return to her old job as a CCTV host.
"Me and My Beautiful China" is Zhang Lei's first formal program since she left the company, and there is still a certain gap compared with the topic programs operated on the self-media account before. Zhang Lei hosts most entertainment variety shows on CCTV, and this character interview show is a new attempt by her. Although she said that she was honored to be the discoverer of "beauty", the content of the show was relatively bland and failed to attract greater attention.
After going around and around, Zhang Lei finally returned to her old profession hosted by CCTV. However, the aesthetic taste of the audience has changed dramatically, and the blessing of fame does not ensure the attractiveness of the show. In the tide of self-media, former CCTV hosts have tried to form their own teams to take the road of self-media, and the competition and pressure are no less than when they were in CCTV. This may remind us that in the entertainment industry, in addition to fame, innovative and trendy content is needed to win the favor of audiences.