Recently, an unprecedented frenzy has been set off in the Douyin live broadcast industry, and the new live broadcast team has set a number of records with Hui in one fell swoop, while the veteran powerhouse Dongfang Selection has fallen into an embarrassing situation. It all started with a high-profile live event.
Walk with Hui live with amazing data
In the first hour of the premiere, the live broadcast with Hui not only soared to 31.58 million, but the number of viewers was as high as 14.85 million, and the live broadcast room increased by 1.01 million fans for a while, and the number of likes exceeded 380 million. The live broadcast lasted 3 hours and 58 minutes, with 2.756 million new fans and a total of 7.121 million fans, and a series of data set a new record for live broadcast e-commerce.
The content is rich and colorful
Behind the success, the team that walked with Hui not only relied on excellent sales performance, but also worked live content. Elements such as talent shows and anchor charm have become key factors in attracting fans. Such success is not accidental, but the result of forethought.
Oriental Selection's sales gap
However, the success of walking with Hui also reveals the embarrassment of the old rival Dongfang Selection. In just two hours, Dongfang Selection's sales were only 14.26 million, while those with Hui reached 31.58 million. The number of online people is even more different, more than 1.5 million compared to 30,000+ selected by Dongfang, such as the "gap between the rich and the poor" in the live broadcast industry.
Whether the cost increase is worth it
However, success always comes with controversy. Some people questioned that New Oriental made a "big brother" and "second brother" fight, thinking that it was only divided into two waves of fans, increasing the cost but not increasing the benefit. Despite the controversy, the premiere effect of Dong Yuhui's team is undeniable, with a large number of people and hot sales, which has attracted widespread attention.
Lessons and opportunities for Oriental Selection
Although Dongfang Selection suffered embarrassment in this live broadcast, this may be an opportunity to learn. Even if Dong Yuhui leaves, Dongfang Selection is still a mature team, and it is expected to re-emerge by summarizing lessons and lessons.
What do you think about this?
What do you think about the success of Walking with Hui and the plight of Dongfang Selection?Please leave your comments and share your views and feelings. The great changes in the live broadcast industry need to be discussed together, and we look forward to hearing more voices!