My heart is bright, and I am a constant word.
It seems that I haven't written a letter for a long time, and today I am tired, so I will write an essay - when I write these words, I don't know where this article will end up.
In the past few days, a friend has asked me to write an article about the incident in which the radio host in Hainan "deserved it" because of a sentence about the Japanese earthquake and gained more than 7 million followers that night. I smiled wryly and said, I'm really too lazy to write—what should I say about it? On this issue, I have already exhausted all the truths that should be said in my previous two articles.
But the truth is actually pale and weak. When I read a communication book in college, I read a sentence that left a deep impression on me: "A thought that can be clearly explained in one sentence must not be a good idea, but a slogan that cannot be clearly stated in one sentence must not be a good slogan." ”
Yes, communication is different from learning, it follows the principle of shortcomings - in a society, the most popular general public, what kind of thinking they have, and how long the article can read, determines whether your idea can be spread or not. The more sophisticated and complex the reasoning you make, the lower the communication efficiency will be. Therefore, the logic of communication and learning is different or even opposite.
For example, in the case of the earthquake in Japan, of course, you can write a thousand words and tell us something about morality and self-cultivation as foresight. But you can't stand the fact that most people in this society have the naïve mentality of "Little Japan deserves to die!" that is so common and so powerful. Can you just write a few thousand words?
I can't help it.
Therefore, those of us who write and reason may be fools, and those who see the chives rolling and sharpen their sickles and cut quickly are smart people.
Look at the anchor, he relied on the phrase "Japanese deserve it" to gain nearly 10 million fans, and the impact of this incident is not only to create a new Internet celebrity, but to send a signal to people who want to do this business. In the future, when encountering similar things, there will definitely be people who will try to make similar extreme expressions. After all, behind this "splashing traffic" is splashing wealth and wealth, who doesn't want it?
So in comparison, I think people like Lu Kewen actually have his cuteness - the emotional traffic that can be earned by shouting a slogan, and most of the time he is actually willing to sit down and write articles. This is actually very conscientious compared to many of his peers in the industry, you see that some other big Vs who are running this populist track now write articles that are no different from big-character posters in special eras, and the whole article is full of gnashing slogans.
And Lu Kewen is not, he is still willing to tell stories and reason. Debate with the nine sides on the topic of whether to build a domestic luxury car.
And Master Lu didn't know whether he was sincere or leaked, and he actually told his business secrets. "What can a person with a monthly salary of 3,000 brag about to others? Of course, we can also build luxury cars. ”
Yes, people like Jiubian and us, of course, can criticize this idea as nonsensical. You have a monthly salary of 3,000, and you brag about the grand narrative of domestic luxury cars that you can't stand in your life - belly button and trumpet, what do you think of you?
But you can't stand the majority of the general public in this society, they really think like Master Lu said.
It really is.
Master Lu's advantage is that he "stands up recklessly", and he especially understands what the young, middle-aged, and elderly people in small towns think, and these people are the majority of our society. is one of the people who "increased 7 million fans overnight" that you can't understand.
Therefore, Master Lu's words are not a proposition, but only tell us a fact.
So in comparison, we are ridiculous - people are honestly telling us the traffic password, but we are reasoning and writing an article to argue that there is a problem with the traffic password. It is not Master Lu who should reflect, it is us.
Abandon the plot of admonition and respect the opinion of the public.
The longer I write, the more I feel that this sentence should be engraved on my desk as a motto, and I should look at it every day before writing it and remind myself.
Ten years ago, when I first graduated and started writing reviews, I always had the delusion that I could rely on a pen and a newspaper as a platform to popularize common sense, so that more people can have a rational, gentle and logical way of thinking, and enjoy the fun of thinking.
However, ten years later, I feel more and more that this delusion is so ridiculous.
It is so difficult to change the minds of others, especially the general public with limited education, that it is far from being possible in a thousand-word essay. In the past ten years, I have felt this powerlessness, but I have tried to go in the wrong direction, from weekly to daily, from 1,000 words to thousands of words, and from thousands of words to 10,000 words......
But does all this really work?
This can be a counterproductive endeavor. Because most people, the longer the article, the less they read it.
Their stubborn hearts may only need a simple slogan that pleases their hearts, like the host in Hainan, give them this slogan, and they will pursue him - the target user is clear, and the product is right.
So this traffic is ours, it is nine-sided, and it is also Lu Kewen's, but in the end it must be Lu Kewen's, and even Lu Kewen will finally hand over the traffic to the Hainan host-style upstart - for no other reason, just because people's slogans are shorter and more powerful.
This trend is already very distinct, you look at Master Lu's suspected manuscript of "Moon Jae-in's Revenge", although the increase in fans is also very violent, but I don't think it will be exaggerated to the level of 7 million overnight.
A new generation replaces the old, and the logic of the game is changing again.
In the final analysis, the general public sees cool articles that meet their hearts, which is a cool picture. Instead of listening to Master Lu's long argument as to why it can be so cool, it is better to use more than ten seconds to shout the slogan directly and express his heart.
Maybe one day, Master Lu will also be angry and will be abused by his former fans, and we will sympathize with and miss him, just as we often sympathize with and miss the retired editor-in-chief Hu Xijin now.
And this process is estimated to be faster than many people think.
So in this reverse elimination market, what is the point of writing?
A year or more ago, a friend and I actually discussed this issue. That conversation reminded me of Mr. Lu Xun's statement in the preface to "The Scream" that he had a similar remark with Qian Xuantong:
"What's the use of you copying these?" One night, he flipped through the manuscript of my ancient tablet and sent a research question.
"Nothing works. ”
"So, what do you mean by copying him?"
"Nothing interesting. ”
"I think you can make some ......"
I understand what he meant, they were running "New Youth", but at that time it seemed that no one had come to approve of it, and no one had come to oppose it, I think, they probably felt lonely, but said:
"If an iron house is windowless and indestructible, and there are many sleeping people in it, who will soon suffocate to death, but go from slumber to death, and do not feel the sorrow of death. Do you think you are worthy of the cry of the more sober men, and the unfortunate few, who have suffered irremediably deathbed?"
"But since a few people have risen, you cannot say that there is no hope of destroying this iron house. ”
Yes, although I have my own convictions, but when it comes to hope, it cannot be erased, because hope lies in the future, and I must not convince him of his so-called possibility, so I finally agreed to make an article for him, which is the first "Diary of a Madman".
When I was in high school, I always felt that Mr. Lu Xun was very negative and sad. But now that I think about it, I feel that the mentality of a gentleman is always a little progressive - his "scream" is always trying to wake up some people.
But now I don't even have this thought. I'm still writing about it, more like I read another story many years ago:
Someone asked the night watchman who lit the candle, "What is the use of lighting it? A small candle cannot dispel the long night." ”
The night watchman replied, "I have not thought of dispelling the night, but I have lit this candle, not to change the night, but to make it not change me." ”
Well, after many years, I have no intention or ability to convince anyone, and my official account and my articles are unlikely to be as popular as Master Lu or Hainan anchors. But I have to insist on my elaboration, my logic, my bottom line, my conscience - just to prevent the increasingly slogan-based, simplistic, emotional, populist rhetoric from infecting me and assimilating me.
Master Lu and Editor-in-Chief Hu, sooner or later, in the face of an increasingly extreme fan base, they will be forced to choose whether to be coerced by traffic and write more extreme, more slogans, and more emotional, because otherwise, they will be surpassed and overwhelmed by those rising "wolf warrior upstarts".
I am fortunate not to have this worry, my opinions, my thoughts, determine that I am not in this business in the first place. Those unconvincing leek mediocrities have never been my target audience.
I will write my silent essay and keep my silent common sense.
As for you, my readers, if you see this tiny candlelight, you will gather around and watch it with me. Please accept my sincerest thanks and respect - I will do my best to continue to write for these heart-to-heart friends, and when the cold wind blows, I will only keep the candlelight from being blown out.
I don't write anymore trying to convince anyone. Writing it out and writing it down is just for the persistence of "my heart is bright".
My heart is bright, and I am a constant word.
End of full text
This article is 2500 words, thank you for reading. I'm tired today, so I casually talk to you about my heart and talk about resting.
Write relatively short, where to say it, I hope you forgive me, I hope you like it, ask for a triple, good night.