Year-end SUV销量放榜:日本系油车卖疯了,特斯拉破60,辆,问界闯入前十
With the release of 2023 sales data by major manufacturers in early January, the full sales volume of each market segment has been announced recently. As the top SUV market, it is undoubtedly the most worthy of our attention. Looking back on 2023, in the context of the transformation of the entire automobile market, the SUV market pattern has also undergone significant changes. Not only is the impact of new energy vehicles on fuel vehicles more obvious, but at the same time, the survival of the fittest is constantly staged in the new energy camp, and the scene can be described as lively.
But what is unexpected is that in the SUV market in the past December, a "year-end drama" was staged that everyone did not expect. Those brands that were once not favored launched a strong counteroffensive and eventually came to a high position. The SUV market, which was originally stable, is once again full of uncertainty.
The first one worth mentioning is Tesla, in fact, for the Model Y, it is not uncommon for the monthly sales to rank first. However, looking back at December, Tesla pulled its sales to 60,055 units in one fell swoop. This is not only the first time that Tesla's Model Y has crossed the 60,000 monthly sales mark in recent years, but it is also difficult for other car companies to match. In the final analysis, it is still thanks to the strong appeal of the Tesla brand.
The second, third and fourth places are all from the same car company, that is, BYD's Song PLUS series, Yuan PLUS series and Song Pro series, with sales of 44,370 units, 30,799 units and 27,812 units respectively. The route of "having more children to fight" was understood by BYD, and they were all "able to fight". So, although BYD's products didn't win the sales crown in December, it's not an exaggeration to call it the real winner.
As for the fifth and sixth places, many people may not think of them, and these two cars are traditional fuel vehicles from Japanese joint venture brands, namely Dongfeng Honda CR-V and FAW Toyota RAV4 Rongfang, whose sales are 26,354 and 25,990 respectively. Perhaps compared with the data of the above models, the sales of these two Japanese fuel vehicles are not very high. But you have to know that both cars have an almost insane increase. Among them, Dongfeng Honda CR-V sales in November were 17,455 units, and in December they increased by nearly 10,000 units. This is enough to illustrate a problem, as long as the price of the current Japanese fuel vehicles is in place, the sales volume is still not a problem.
What is different from the past is that the seventh place actually "broke into" an SUV model with a higher unit price, which is known as the "far ahead" Wenjie M7, with sales of 25,545 units in December. Looking back on the second half of this year, the M7 has indeed achieved step by step. Especially since September, sales have doubled. The author believes that surpassing the old rival Ideal L7 may be just the first step. In the future, with the blessing of Huawei, the question world may be even crazier.
In eighth place is the "old face" AION Y on the list, with sales of 22,678 units in December. This data is not much different from November, but it is significantly lower than that from August to October. However, for such a special positioning model, it is normal for the market to fluctuate to a certain extent.
The ninth and tenth places are also a pair of old rivals who are "friends and foes": Changan CS75PLUS and Haval H6, which sold 21,872 and 21,430 units respectively in December. The difference from last month is that in December, Changan CS75PLUS successfully overtook the Haval H6, but did not open the gap. This is enough to show that in the camp of autonomous fuel SUVs, consumers' recognition of the two cars is comparable.
Through the top 10 of the SUV sales list, it is not difficult to see that the SUV market is quite competitive today. No one expected that the M7 would surpass the Ideal L7 at such a fast pace. At the same time, in the face of BYD's deployment in various market segments, it is not easy for Japanese fuel vehicles to still find room for sales improvement in the cracks. If this momentum continues, the auto market in 2024 will undoubtedly be more "exciting".