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Today, many friends are asking me what I think of the "38% increase in sales of Xiaomi mobile phones". I will give you an in-depth analysis from two major aspects. You can take 1 minute to see if what Lao Zhou said makes sense. [Melon-eating masses]
I. Joy
First of all, it is gratifying that Xiaomi can achieve such good results in the fourth quarter. In the case of such a red sea of the machine, it can still achieve a 38.4% increase, which is worth learning from other brands Xi.
Q4 domestic mobile phone brand ranking
Mainly thanks to the [Xiaomi 14 series] and [Redmi K70 series], the two main shipments of Xiaomi, can play a normal iteration. Especially this year's Xiaomi 14 series, it has taken a step forward in the deep cultivation of the small screen track, and the 14 standard version ushered in the best results of Xiaomi's digital flagship. Many domestic small screen parties and straight screens have directly started with this, and it can be said that they have been successful in product power and market feedback!
Therefore, many bloggers are posting this production table today, and it is reasonable that they are happy for Xiaomi. But I hope you can see more of this table full of parameters and "plan ahead"
2. Crisis (opportunity)
It's really not that I deliberately poured cold water on everyone, everyone must consider the problem from multiple angles, learn to analyze the data Xi, and understand the data. Next, Lao Zhou will take you to analyze the data in this table.
(1) Huawei, which is next to Xiaomi, have you noticed it well?
(2) Next to Huawei's glory, have you noticed?
(3) Don't talk about OV, if you add Huawei + Glory, are you back in the 19-year circle?
(4) Has anyone ever wondered how much Xiaomi Redmi is in this table?
(5) Has anyone ever thought that the best-selling digital flagship in history14 and the traditional main shipment K series barely surpassed Huawei's long-out Mate60 series + the amount of folding screens that were snapped up at a higher price. For Huawei, whether the average price broke 6000, is it already the result of going all out for Xiaomi?
(6) Have you seen another icon today about the domestic Q4 folding screen market share. The same technology iteration, the same hinge, and even higher than Huawei's configuration, why does the market give a huge 1:20 overhang. Whether it is a netizen in the machine circle or the leader of Xiaomi's folding production line, have you ever considered it? You won't be happy patronizing, right? Can't you really see problems and crises?
(7) 23 years is a year that sets the tone of the folding screen market, and it is also an important year for brands and market shares, and it is really difficult for players who can't catch up to catch up.
24 years of supply chain news, Huawei has placed orders for many components, just like Xiaomi's 13 and 14 generations are crazy about focusing on vertical screen small screen flagship stacking.
If it's been 24 years, who still says that folding screens are not mainstream, it really can only be said that they can't keep up with the times. In the same way, at that time, from the evolution of non-full screen to full screen, with the continuous enrichment of information flow, high-speed and diversification, the future trend must be to use a larger screen to carry the information flow. The base of the small screen is relatively fixed, and the replacement cycle is fixed, and they will not bring a leap and epoch-making growth to the manufacturer.
I believe that Xiaomi's leaders have also taken these points into account, and may also actively adjust the layout at home, and I believe that there will be progress in 24 years.
No matter whether it is sad or happy, whether it is sunny or not, we must think from multiple angles in the face of anything, so as to keep ourselves sober!
Anyway, after reading this picture personally, I really sweated for Xiaomi, come on [pray]