Today, let's talk about the topic that has recently attracted widespread attention - the premiere results of Dong Yuhui's new live broadcast room "Walking with Hui". This is not only a victory for live broadcasting, but also a cultural innovation in the field of live broadcast e-commerce.
On the evening of January 9, Dong Yuhui appeared in the live broadcast room of "Walking with Hui" with a new identity. He is no longer just an anchor selected by the East, but as a host and "boss", he led the team to bring a literary and artistic open-door performance to the audience. What is surprising is that only ten minutes after the start of the broadcast, "Walking with Hui" topped the Douyin popularity list, and in just half an hour, the number of likes has exceeded 100 million. Such an achievement is undoubtedly amazing.
Dong Yuhui emphasized in the live broadcast that "Walking with Hui" will focus on cultural communication, covering books, culture, tourism and other content. This change in positioning is not only an innovation in the live broadcast e-commerce model, but also a cultural guidance for the entire industry. Yu Minhong mentioned in the live broadcast that we should not pay too much attention to sales, but should pay attention to cultural communication. This point of view is undoubtedly a profound reflection on the current live broadcast e-commerce industry.
Netizens commented:
"It is completely understandable that you have the right to speak and that you can express your likes or dislikes. It would be even better if you could refine yourself with something. I have to admit that Dong Yuhui is indeed very good, in today's materialistic, impetuous and anxious era, his literati style, knowledge, pattern, I believe that appeasement has changed many people, I am one of them, thank you, Yuhui. ”
"How many physical stores have been closed due to live streaming, and the people's lives are not good, and the state needs to formulate how much live streaming to achieve turnover and increase the tax payment ratio, just like salary income, the higher the income, the higher the tax payment rate. ”
"Dongfang Selection bought a box of cherries, the size was not enough, it broke down almost half, and the price was more expensive than the others, which seriously trampled on our trust in them"
"More than 3 million fans and nearly 1.3 billion likes in 3 hours. Dongfang Selection Live Room has a maximum of 4w people at night, and the live broadcast room with Hui stopped, and many people flocked to Dongfang into 100,000, and after a while, it became 3W"