The show "The Voice" has almost become synonymous with Our TV. Over the years, it has always occupied the top of satellite TV ratings and is the benchmark hit of the entire station.
It can be described that without the blessing of "The Voice", it would be difficult for TV to occupy a place in the highly competitive TV industry.
The program was originally proposed and promoted by Li Ming, a senior executive of the company. At first, many people scoffed at the idea, finding it difficult to break through the competition. But Li Ming is full of confidence, he judged that Chinese mainland lacks an open singing talent platform, and if the combat mechanism and star mentors are combined, it will surely get a huge response.
Sure enough, since its premiere, "The Voice" has been highly sought after for its novel mechanism and invited first-line singer mentors. The audience was fascinated by the amazing strength of the players on stage and the darkness of the back-and-forth between the mentors.
It didn't take long for the show's attention to far exceed that of any talent show in the same period, becoming a hot topic of national attention.
Over the years, "The Voice" has continued to improve its mechanism and fixed ultra-high ratings, and has become a permanent dashboard of Our TV. It has contributed hundreds of millions of traffic to Taiwan, and it has also made the popularity of tutors and contestants soar, which can be described as a multi-task.
Any One of Our TV employees will have a proud smile on their face when they talk about this show.
This revelation was like a bombshell, and it exploded on the Internet. A large number of viewers strongly condemned and demanded that the program be stopped immediately, and even boycotted all programs on the station.
At first, Our TV didn't take it seriously, and the executives were convinced that they could survive the turmoil, after all, "The Voice" was too important to them.
But the matter quickly reached the ears of the competent government departments. Regulatory investigations were immediately launched. As an approved talent show, once it is confirmed that there is a money transaction behind it, it is undoubtedly a serious violation of the law or even a crime, and it must be severely punished.
At this time, Our TV is also in a dilemma. They realized that the problem might be beyond their control, and if they didn't deal with it decisively, the whole of Taiwan would be implicated.
So after an emergency meeting, the Taiwan Affairs Commission finally made the difficult decision to stop broadcasting "The Voice". Internally, they declared that they would fully cooperate with the investigation, and externally, they said that the program had major personnel adjustments.
The official announcement of the suspension of "The Voice" quickly caused an uproar in the industry and fandom. As a star-level draft IP that has been on the air for many years, its suspension undoubtedly heralds the end of an era.
On Our TV's side, not only has the recording of this season's programs been stopped, but according to insiders, the company is unlikely to arrange the filming of a new season of "The Voice" in the next few years.
After all, before the shadow of this incident is lifted, the credibility of the entire program and Our TV will be questioned.
As the company's long-term harvest project, the sudden "yellowing" of "The Voice" directly led to an unprecedented ratings and traffic crisis for Our TV. According to statistics, in the summer season alone, more than 60% of traffic is lost compared to previous years.
This has caused many executives of this station to fall into an unprecedented downturn and passivity.
At the same time, the show's creative team and the staff involved in the recording also collectively fell into a trough. They can't accept that years of hard work have gone down the drain.
Mr. Yang, the chief director of the program, even had an emotional breakdown and had to receive special counseling from a psychiatrist. The chain of trust between team members has also been undermined, and some people have become suspicious.
For a while, both Our TV and the "The Voice" program team were shrouded in bleakness and confusion up and down. What they face will be the most serious existential crisis in the history of this collective.
The suspension of "The Voice" not only brought a heavy blow to Our TV and the program team, but also a huge blow to external brands and loyal fans.
As we all know, "The Voice" has always attracted a large number of well-known brands to advertise with its high ratings and social influence, which can be described as an important "financial owner" of Our TV.
However, when the scandal broke out, most merchants asked for a refund of the prepaid fee or quit directly, for fear that their image would also be affected.
And for those fans and viewers who have been following the show for many years, the news of the withdrawal is also unprepared and difficult to accept. Many of them have already posted on major social media platforms that they will never support Our TV again, and even retaliated by reducing the attention of other shows.
"I've been chasing "The Voice" for so many years, and I regard it as a benchmark in the talent industry, how do I know that it is so dark behind it!" "Trust has been trampled on like this, and I will never trust any of your shows again!" - Similar comments flooded the web.
It can be seen that not only Our TV itself and the program team, but also business partners and loyal user groups have become victims of the "cross-fire" disaster caused by this suspension of broadcasting.
This made Our TV's originally strong commercial foundation collapse.
In the face of the company's unprecedented credibility crisis, Our TV's attitude has gradually changed from a positive response at the beginning to a deep self-reflection.
Taiwan Director Li Ming stressed at several important internal meetings that this incident has fully exposed the loopholes in our management and supervision, and at the same time, it is also a slap in the face to the "utilitarian" tendency.
We must face up to the existing problems, reflect deeply, strengthen constraints at the level of systems and mechanisms, improve various regulatory measures, and resolutely prevent the recurrence of such things.
He also said that the company has set up a special team for incident assessment, and will gradually sort out our management loopholes and formulate a rectification plan under the guidance of the lawyer team.
At that time, the entire regulatory mechanism will be fully upgraded, and every link will be subject to scrutiny and constraints, and no such "room for action" will be allowed.
Li Ming's statement undoubtedly put forward a general direction for the company, which means that Our TV will carry out a comprehensive reflection and adjustment after the entire incident, which is a necessary path to completely manage this crisis of confidence.
The specific rectification plan will also be determined by communication with various departments in the near future.
If the company's senior management has begun to reflect and adjust, the mental journey of each ordinary member in the "Voice" program group is also very complicated.
For most team members, the decision to take off the air was a bolt from the blue. They can't understand that years of hard work have been wasted, and they feel deeply lost, saddened and helpless.
Among them, Mr. Yang, the chief director of the show, completely collapsed emotionally. When he learned the bad news, he cried bitterly and had to join psychological counseling to alleviate it.
As the core operator of the show, Director Yang has an almost paranoid loyalty and pride in "The Voice". He firmly believes that he has always maintained the essence of the show, where any fraud will be allowed.
In addition to the director, the main creative team, including the three popular mentors, has fallen into an unprecedented trough. They are not only facing a cliff-like fall in their careers, but also regretting whether they have any omissions that led to this bloody storm.
Among them, Mentor Zhang even wanted to quit the entertainment industry for a while, if it weren't for the hard persuasion of his agent, I am afraid that there would be more extreme measures.
The entire program group was filled with frustration and confusion. The crisis of confidence they face will be difficult to repair for a while.
If ordinary team members face collective confusion, then Wang Yan, as the chief mentor of "The Voice", his inner world is even more complicated.
Wang Yan has been active on the stage of "The Voice" for many years, and is known as "Shunfeng Ear" in the industry. He has always played the role of a fair and persistent judge, and he prides himself on never being biased against any student, let alone violating the fundamental principle of fairness of the program for personal gain.
Therefore, when the rumors of the so-called "clear price" to get a seat broke out, Wang Yan felt unprecedented humiliation and anger. "I've never taken anyone's money and I'm not allowed to do that from my team!" On the night he learned the bad news, he was alone in the moonlight outside the window, muttering.
Wang Yan said that he would fully cooperate with the police investigation and clarify these nonsense. As a program person, it is my duty to maintain the bottom line of fair play. Even if it costs the cause, it will not hesitate.
He believes that as long as the truth is investigated, he and the reputation of the show will be revived.
The decision to stop "The Voice" was not only a shock to Our TV and the program team, but also a heavy blow to business partners and loyal viewers.
The show has always had a high social impact in the past, with many large brands competing for this high-end commercial resource. However, once the shady scandal broke out, more than a dozen well-known advertisers soon demanded a refund of the advance payment or directly withdrew from the cooperation as a protest against the improper behavior.
After all, no brand wants its image to be tainted by scandal.
At the same time, for those fans who have been following "The Voice" for many years, the decision to stop broadcasting is even more a bolt from the blue. Many of them have already stated that they will never follow or support any of Our TV's programming content again.
Even some loyal fans posted on major social platforms, calling on more viewers to join the boycott, which made the already worse environment of Our TV even worse.
"I won't watch TV anymore, it's all a lie!" "You don't deserve to have our loyal audience!" Similar comments have flooded every corner of the network, and Our TV is facing an unprecedented dilemma of public opinion.
This sudden and overwhelming blow to Mount Tai has made the entire Our TV Group into an unprecedented bleakness and confusion.
Whether it is at the top or at the grassroots level, many employees are stuck in a state of work and emotional depression. The creators of the show are even more depressed all day long, and they don't think about tea and dinner.
This collective negativity enveloped the entire company for a while.
CEO Li Ming, who realized the seriousness of the problem, decided to take action. In the past few days, he has had frank communication with dozens of core backbones face-to-face, and patiently listened to everyone's mental journey.
At the same time, he also delivered important speeches at a number of internal meetings to express his urging and encouragement.
Li Ming stressed that we must not let go of our responsibilities and let the company fall apart in this storm.
In order to help everyone get out of the shadows, the company has also set up a special psychological counseling group to carry out counseling activities in the form of one-on-one or group exchange meetings. Under these warm feelings, Our TV gradually regained its fighting spirit and was ready to shoulder the responsibility and investigate the truth step by step.
In contrast to the gradual rebuilding within Our TV, the progress of the external judicial investigation can be described as rapid.
Soon after the incident, the prosecutor's office stepped in and launched a formal investigation. They retrieved all the accounts of the company and the show, and made overnight arrests of several key leaders.
Many people, including CEO Li Ming and program director Yang Fan, were summoned for evidence.
According to the joint investigation team, the direction they locked is to confirm the authenticity of the so-called "clearly marked price", as well as the source and flow of the amount involved. Once it is found that the company's executives or the main creators of the program are involved, or even illegally embezzle the funds, they will be dealt with strictly in accordance with the law.
"This is by no means a matter that can be arbitrarily determined by any individual or department, and we must thoroughly investigate every suspicion with the most rigorous legal means and the strictest examination standards.
Cao Lin, the chief prosecutor, said.
The investigation is expected to continue until the end of the year, when the truth may be revealed. No matter what the outcome is, Our TV will usher in a deep reflection and rectification.