2023 Oral Hair Care Anti-Hair Loss Supplement E-commerce Market Insights - With Download
author:Resources small hot pot
【Abstract】
Oral hair care products showed a sustained and stable growth trend, with a year-on-year increase of 126% from January to August 2023. It is expected to maintain growth momentum in the future, showing huge market potential.
Cross-border consumers have a higher demand for oral hair loss prevention, and GMV has doubled ahead of domestic channels. However, the domestic channel is growing rapidly, with a year-on-year growth rate of 481%, and a large number of brands have taken oral anti-detachment tracks step by step, which is a blue ocean market with broad development prospects.
Mid-range products are the first choice of most consumers, with prices between 201 and 600 accounting for 53% of market sales.
Among the internal hair care raw materials, the homology of medicine and food has become a new choice direction for consumers, and raw materials such as black sesame and Polygonum multiflorum are favored by consumers. The product form, packaging and taste are more diversified, bringing consumers a new experience.
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