Edit: Ziya Children's Fun Merchant will be a tip
He started from scratch at the age of 29 and single-handedly founded Didi Chuxing, a publicly traded company with a market value of $68 billion. At the age of 33, he was worth 12 billion yuan on the Hurun rich list, and at the age of 37, his worth soared directly to 19 billion.
He led the company's daily orders from 0 to 40 million, and the annual revenue exceeded 10 billion many times. However, it was delisted less than a year after it was listed, what is the reason behind this?
Leading the company's revenue from zero to 100 million, what difficulties did he encounter?
Failure in the college entrance examination and frustration in work
In May 1983, Cheng Wei was born in an ordinary family in Shangrao, Jiangxi. Since he was a child, he has known that only knowledge can change fate, so he has been working very hard in learning Xi.
In 2000, Cheng Wei ushered in the college entrance examination, and he walked into the examination room with confidence, who has always been among the best. Although he had a fever that day, he was bound to be admitted to a prestigious school after finishing the math exam.
As everyone knows, fate played a huge joke on him, because he missed three big questions with a total score of 38 points on the back of the test paper, so in the end he had no choice but to be transferred to the administrative management major of Beijing University of Chemical Technology.
Cheng Wei is a person who "comes and goes", even if he is unwilling, he has not thought about coming back for another year.
His college life is very exciting, in addition to studying Xi and part-time jobs, participating in on-campus and off-campus activities, traveling, making close friends, and falling in love.
But he only didn't plan for his future, so when he was about to graduate, he saw that all his classmates around him had a good home, and he was completely panicked.
Without enough work experience, a wide range of interests and the pride that comes with the bones, Cheng Wei will change jobs on average every two months in the year after graduation.
Later, he was confused, and under the "brainwashing" of an insurance eldest sister, he spent 800 yuan to join the insurance industry with no basic salary. It is easy to enter the industry and difficult to issue a policy, and Cheng Wei has not signed a single order for several months after selling insurance.
In order to have a full meal, Cheng Wei contacted all the people around him, and the final outcome was that an insurance was not sold and the phone was blocked.
Asking the head of the university department to buy an insurance policy was Cheng Wei's last hope, and it wasn't until the director said, "Even my dog has been insured!" that Cheng Wei realized that he had been cheated and that he was not suitable for the job.
Enter the pinnacle of Ali's career
After resigning from the insurance company, Cheng Wei completely took off "Kong Yiji's gown", he worked as a waiter and a pedicor.
He thought that he would have to work so hard for the rest of his life until 2005 when he saw the revelation of Ali's recruitment and sales.
Although he was apprehensive about the sales industry, he decided to give it a go. Later, he was successfully admitted and mainly sold Internet products.
However, the situation at the beginning was the same as Cheng Wei expected, and there was no order. The frustration made Cheng Wei retreat again, but the pressure of life made him decide to grit his teeth and persevere.
In order to improve his sales ability, he humbly sought advice from the sales champion around him. Originally, he couldn't wipe off his face, but he could also visit customers frequently.
After successfully signing the first order, Cheng Wei seemed to be opened up to the second pulse of Rendu, and since then, his sales path has become smoother and smoother.
After that, he worked his way up from the sales champion to the team leader, and after 6 years of hard work, he became the youngest regional manager of Alibaba's B2B department.
Also in 2011, he was promoted to deputy general manager of Alibaba's business unit. After being promoted and raised, Cheng Wei discussed with his girlfriend that he was ready to buy a house in Beijing and get married.
At this time, Wang Gang, who has always admired Cheng Wei's work ability, stood up and told him: "What you get now is not enough, so it is not time to live in peace yet." ”
Cheng Wei thought for a long time and felt that Wang Gang's words were very reasonable, so he soon followed Wang Gang to the business department of Hangzhou Alipay.
But before Cheng Wei could get promoted and raised again, he patted his ass and left Ali, turned around and started his own business.
What's going on here? Let's move on.
Resigned to start a business worth hundreds of millions
The opportunity for everything starts with Cheng Wei's experience of a business trip, when he was on a business trip from Hangzhou to Beijing that day, he was preparing to take a taxi to meet customers at Jimen Bridge.
It was very cloudy, and it started to rain after a while, and slowly the rain became heavier and heavier. Cheng Wei has been stopping cars on the side of the road, but they are all full of customers.
Nearly an hour passed, Cheng Wei became a soup chicken, and he didn't succeed in getting a taxi. Cheng Wei couldn't help but complain in the rain, and said accidentally: "It would be nice to have a taxi software, so that it wouldn't be drenched like this." ”
In this way, Cheng Wei's unintentional words guided him on the road of entrepreneurship. After establishing the direction, on June 5, 2012, Cheng Wei submitted his resignation to Ali, and then persuaded Wang Gang to invest 800,000 yuan for himself to establish Xiaoju Technology in Zhongguancun, focusing on Didi taxi APP.
In the early days of the business, Cheng Wei personally led the team out to promote Didi Taxi, but when he couldn't go to the taxi company to promote it, they went to the train station and bus station to promote it to the taxi master one by one.
Even so, the number of registrations for Didi Dache has remained zero for several months. Later, under Cheng Wei's stubborn pisting, 16 drivers finally downloaded and registered Didi Dache, but because they did not bring them benefits, Cheng Wei directly became a liar in their hearts.
Seeing that the start-up capital was about to run out and the project was still stagnant, Cheng Wei began to doubt whether he had made the right decision.
In this way, Cheng Wei continued to promote the Didi taxi app in the cold winter, while thinking about how to go in the future.
Just when Cheng Wei felt that he couldn't hold on, a snowstorm on November 3, 2012 made Didi Chuxing the darling of the public.
The blizzard that night left many passengers like Cheng Wei, who was trapped in the rain back then, cold but unable to get a taxi.
Cheng Wei led the team to take the opportunity to do a wave of promotion, so those who wanted to take a taxi got a taxi and made money to those who made money.
Didi Dache gained a large number of users within a few hours and received a lot of praise. After November 3, through word of mouth, the number of downloads of Didi taxi continued to increase.
In order for the company to develop sustainably and stably, Cheng Wei opened the road of financing. Because of his excellent start, he received $3 million in financing from GSR Ventures in December 2012.
Since then, all aspects of the Didi taxi app have been optimized to varying degrees, and the company's business development has been getting better and better. In April 2013, Didi Dache received another $15 million investment from Tencent, and in 2014, it directly received $100 million from several companies.
As of March 2014, Didi had more than 100 million users, with an average of 5.2 million daily orders. Didi Dache, which had zero users at the beginning, has become the largest daily order trading platform on the mobile Internet.
Since then, the number of daily orders for Didi Dache has soared, reaching 41 million daily orders at its peak. The market value of Didi Dache has risen, and Cheng Wei appeared on the Hurun Rich List with a value of 12 billion yuan at the age of 33 in 2016.
Cheng Wei's success has made many people around him very jealous, and Meituan's Wang Xing is one of them. As early as when Cheng Wei was still in Ali, Wang Xing became friends with him, because Cheng Wei was in charge of the business in which Ali invested in Wang Xing at that time.
On Valentine's Day in 2017, the two had just finished eating together on the front foot, and the news on the back foot pushed the news that "Meituan Taxi" was launched.
Cheng Wei couldn't calm down for a long time after reading this news, and later Meituan Taxi issued a large number of discounts to newcomer drivers and passengers, and most of the passenger flow of Didi Taxi was directly divided.
Since then, Didi and Meituan have begun to fight with open guns, Cheng Wei first closed Meituan's excuse on Didi Taxi, and then quickly developed Didi Youxiang, Didi Minibus, Didi Supermarket and other businesses.
In this way, Wang Xing not only didn't get too much cheap in this battle, but was also taken away by Cheng Weixuan.
After that, Cheng Wei plans to lead Didi Dache to internationalization and enter the developing new energy vehicle industry.
As of the end of March 2021, Didi Dache's revenue in the first three months was as high as 42.2 billion yuan, and in June, Didi Dache was successfully listed in the United States with a market value of nearly 70 billion US dollars.
However, not long after it was listed, Didi Chuxing was listed in the United States without the permission of the relevant Chinese authorities, causing a large number of user information leaks, and the APP was removed from the shelves of major application markets.
After nearly a year of preparation, Didi Chuxing was officially delisted on June 13, 2022, and began to work on the listing on the Hong Kong Stock Exchange.
Later, Didi Chuxing also had a series of problems such as infringement, plagiarism, and driver account banning, although they were effectively resolved every time, but public opinion still had a great impact on the company's operation.
Not only did the market value plunge, but it also did not wait for the news of Didi Chuxing's listing. However, many netizens said that since the Didi Chuxing app was launched again, the company is not far from turning losses into profits.
There is also news that Didi Chuxing will be listed in Hong Kong in 2024, and although the company's valuation has dropped to $17.3 billion, it is still the leader of online car-hailing.
Are you optimistic about Didi Chuxing? Welcome to leave a message in the comment area to discuss and leave your own opinions.