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As one of the largest education and training institutions in China, New Oriental Education Group has been committed to the development of the education industry, but recently it has begun to deploy cultural tourism business, which has caused a lot of controversy. Some people believe that New Oriental lacks the supply chain and genes of the cultural tourism business, and this move may be at risk.
It is understood that Oriental Selection, a subsidiary of New Oriental, has been laying out the cultural tourism business for a long time, and has recently launched a live broadcast of cultural tourism, trying to increase its influence in the field of cultural tourism. However, this move was met with internal strife and trouble. Some people disagreed on the direction of the new business, which led to internal conflicts and discord.
In addition, Dongfang Selection also faces some practical problems. They want to be OTA platforms, but currently rely on third-party vendors. This has led to the problem of after-sales liability of tourism products, as well as the problem of high prices. New Oriental needs to solve the problem of supply chain and service experience in order to truly be invincible in the cultural tourism business.
In response to these problems, New Oriental Education Group urgently needs to take measures to solve them. First of all, they need to increase investment in the supply chain and establish their own supply chain system in order to better control product quality and sales service. Secondly, New Oriental needs to strengthen internal management, resolve internal struggles, and let the whole team work towards the same goal. Finally, they need to strengthen the accumulation and improvement of service experience, so as to truly win the trust of consumers and create high-quality cultural tourism products and services.
In general, New Oriental Education Group's layout of cultural tourism business is a forward-looking move, but the current problems cannot be ignored. Only by increasing investment, improving management, and improving service levels can New Oriental make great progress in the cultural tourism business. Therefore, it is hoped that New Oriental can adjust its strategy in a timely manner, resolve internal problems, strive to improve its own strength, and lay a solid foundation for the development of cultural tourism business.
I believe that in the current fierce competition in the cultural tourism business market, if New Oriental wants to be invincible, it needs to strengthen market research, improve its grasp of market trends, and continue to innovate to meet the needs of consumers. I believe that with the efforts of New Oriental, they will be able to overcome the current difficulties and achieve greater achievements.
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