Source丨Gade Commercial Pictures丨Project Official
The first-store economy will show a strong growth momentum in 2023, with the overall scale continuing to expand and the growth rate also increasing steadily.
In the just-concluded December, there are still many excellent first stores, especially newly opened commercial projects: for example, Beijing Wangfujing Joy Shopping Center has introduced 71 Beijing first stores, becoming a veritable "first store harvester".
Modern fashion brand
Mardi Mercredi 北京首店
Beijing Chaoyang Hopson Hui
On December 3, the first store of Korean clothing brand Mardi Mercredi in Beijing officially opened on the L1 floor of Chaoyang Hopson Hui in Beijing.
The first store in Beijing continues the theme of 23 F/W's "Alumni Association" series, and is inspired by the university reading club to create an experiential offline space. Integrate the act of reading with the relaxed and lazy fashionable intellectuals into your daily life, welcome to join the Mardi Reading Club and share the relaxed and natural French life.
Mardi Mercredi was founded in 2018 and has made a name for itself in just a few years. In October 2022, the brand entered the Chinese market with a trendy brand positioning and opened a Tmall flagship store. Since April this year, the brand has opened a total of 7 stores in Shenzhen, Shanghai, Hangzhou, Chengdu and Beijing, expanding at a rate of almost one store per month. Beijing Chaoyang Heshenghui store is not only the brand's first store in Beijing, but also the first offline store in North China.
INNERSECT北京首店
Beijing Wangfujing Joy Shopping Center
On December 30th, the first store of INNERSECT in Beijing was officially opened, located in Wangfujing Joy Shopping Center in Beijing.
The first store in Beijing is an aesthetic co-creation platform that integrates art exhibitions, independent designer brands, fashion showrooms, pop-up stores, photography and design theme salons, etc.
WENMO's first store in Shanghai
Shanghai Hongqiao Tiandi girly fashion women's clothing brand Wenmo recently opened its first store in Shanghai Hongqiao Tiandi, with bright colors and themes, rich products and displays, these elements coincide with the emerging girly fashion style in recent years. The project also hopes to use this cooperation as a guide to the positioning adjustment strategy of the younger floor, and further strengthen the atmosphere in the future, as a hub business, to meet the demands of a wider range of young consumers.
Gardenwind 杭州首店
Hangzhou Center
On December 24th, the first flagship store of the cutting-edge women's clothing brand [Gardenwind] in Hangzhou Center officially opened. Gardenwind Hangzhou Center flagship store has created a new space design, with a spaceship as the design concept, a silver art space that integrates modern art and technology. The interior design of the store is elegantly silver gray, full of futuristic technology.
Gardenwind believes that feminine beauty should not be defined, that regular wear can also be couture, silhouettes can be avant-garde, feminine and neat, contradictory and symbiotic, and this philosophy runs through the design inspiration of all the brand's ready-to-wear designs, through the use of design, color patterns, materials, functions, collocation and other technological innovations, to achieve a balance, allowing the wearer to choose freely.
nice rice 华南首店
Shenzhen Vientiane World
Recently, the first store of Nice Rice in South China opened in the MixC in Shenzhen, taking the "boat" as the guide, continuing to explore the resonance with the city in the traditional commercial retail space.
At the entrance of the store, masts and crossbars are staggered, leading customers into this unique "marine world". The diagonal pole in the center supports the huge "sail", which becomes the main visual center of gravity of the space, symbolizing the adventurous spirit of setting sail. The curved top surface is like a white mainsail, raised upwards, showing the freedom and optimism of the brand. The cables of the hull elements are cleverly transformed into display functions, adding a touch of interest to the space.
Barbour's first store in the country
Chengdu Taikoo Li
On December 20th, British luxury trench coat brand Barbour officially opened its first new concept store in Taikoo Li, Chengdu. Shoppers can explore precious archival pieces, reborn Re-Loved jackets and signature waxed collections. In keeping with the sustainable Re-Waxing space, the brand's stores offer guests a rewaxing service.
At the same time, Barbour Chengdu Taikoo Li launched Asia's first "My Barbour" custom jacket service, from the Barbour corduroy collar, the color of the plaid lining, to the personal embroidery on the pocket.
Beauty fragrances
Le Labo's first store in Beijing
Taikoo Li Sanlitun South, Beijing
On December 22, Estee Lauder's fragrance brand Le Labo officially opened its first store in Beijing in Taikoo Li Sanlitun South, Beijing.
Featuring a personalized label on the bottle and a limited collection of fragrances in the city, Le Labo was founded in New York in 2006 and acquired by The Estée Lauder Companies in 2014. The Estée Lauder Companies' financial results for the first quarter of fiscal 2024 showed double-digit growth in net sales at Le Labo as the consumer base expanded, with growth in all regions, including the Chinese market. This growth was mainly driven by the brand's star product lines, such as Another 13 and Santal 33, as well as the city-limited collection.
lifestyle
Pokémon Official Card Gym The first store in the country
Shanghai Longemont City Life Center
On December 6, the first offline store of the Pokémon Official Card Gym in the country opened at the Shanghai Longemont City Life Center. The store is located on the 3rd floor of the mall's Red Atrium, where consumers can purchase limited products and merchandise, and experience the charm of the Pokémon trading card game.
The Pokémon Official Card Gym covers an area of about 600 square meters, with blue and white as the main color of the space, and the store is mainly divided into a retail area and a game interactive area, which is cleverly divided by a gym-style design. Walking into the retail area, cards, card mats, clothing, dolls, bags and other products are readily available, and many new products are unveiled here.
To celebrate the opening, a special themed card exchange event will be held on the first floor of the Red Atrium of the Dragon Dream City Life Center, where players will receive a free card storage bag by submitting 1 Pokémon card foil card to the staff as a gift for other trainers.
TSUTAYA BOOKSTORE 华中首店
The former site of Wynn Bank, Jianghan Road, Wuhan
On December 16th, the first TSUTAYA BOOKSTORE in Central China | Tsutaya officially opened, with a business area of about 2,220 square meters, a total of 4 floors, and a four-story single-family building located at the former site of Wynn Bank on Jianghan Road.
The first store in Central China is based on the concept of "Relax" &"Inspire", L1 has a coffee bar and dining area, L2 is mainly for daily necessities and accessories, and opens a unique 270° terrace to enjoy the street view of Jianghan Road in Wuhan, and the upper floor is dominated by books, L3 has a children's book area and an animation area, among which the book category content of the animation game area is the first in the country, and the L4 books are biased towards design, and the characteristic collection books and imported handicrafts are sold.
Anti-itch shop The first store in Beijing
Beijing Wangfujing Joy Shopping Center
On December 30th, the first anti-itch store in Beijing located in Wangfujing Joy ushered in the official opening.
The Anti-Itch Store is a grocery & clothing collection store that can be visited for 40 minutes at any time, and the first store in Beijing has designed a very large, solid kitchen space, with the theme of retro future, focusing on music, avant-garde, and design brands. The location of the main entrance also divides the space for brands and products such as daily groceries and leisure. The space near the other door is dominated by the mountains, and you can find all kinds of quirky and interesting design trends in this off-the-beaten-path affordable boutique.
MetaLatte金属拿铁 北京首店
Rongxin Science and Technology Center, Guangshun North Street, Chaoyang District, Beijing
On December 26, the first store of star William Chan's gym brand MetaLatte metal latte was unveiled in Beijing. It is reported that the store covers an area of 1,400 square meters, not only planning a fitness area, a changing area, a rest area, but also a SPA area, tanning area and other functional areas.
The store is equipped with a variety of cardio equipment and weight-bearing equipment to meet a variety of needs. In addition, there is a wide variety of group class arrangements, and the course levels are carefully divided.
Sporty trendy brand
Outdoor brand KEEN has its first store in China, Shanghai iapm
On December 15th, the first store of the outdoor footwear brand "KEEN Cause" in China was officially opened, located in Shanghai iapm. Previously, KEEN opened its first pop-up store in China at Jing An Kerry Centre in Shanghai in April 2023.
Founded in 2003, KEEN is one of the world's top three outdoor hiking shoe brands, the first product was the toe-protecting wading sandal Newport, and since then it has launched a selection of footwear styles suitable for more outdoor scenes such as snow, mountains, streams, etc.
Global cuisine
Café Dior is the first store in the country
Taikoo Li Qiantan, Shanghai
On December 6, the first Dior café in China was officially unveiled at Dior Taikoo Li Qiantan boutique in Shanghai.
The interior of the store uses royal blue as the color tone to create an ingenious interior furnishings, inheriting the design of the revolving staircase and display wall of the main store in Paris, France, and occupying three floors of space layout inheriting the design concept of Dior, simple and elegant. The restaurant offers a fusion of French cuisine and Asian flavors.
In recent years, luxury brands have crossed borders to sell coffee. Behind the scenes of luxury goods entering the coffee track, it is actually to improve the store experience to continue to attract customers.
sorry dog 全国首店
No. 165, Guangfu West Road, Putuo District, Shanghai
On December 10th, Sorry Dog, a coffee brand affiliated with pidan, officially opened. Sorry Dog is a "cat-friendly" coffee brand. The brand is committed to making cats feel safe and giving dogs a relaxed and free environment, so "pet-friendly" is divided into "cat-friendly" and "dog-friendly" more clearly from indoor and outdoor.
The store has applied the concept of "cat-friendly" to all details in the space design, not only creating an artificial wooden mountain in the interior space, an intimate cat box, a cat bowl rack, a leash buckle, but also providing two kinds of signs, "touchable" and "do not touch", to avoid passive socialization. The outdoor courtyard is created using a naturalistic approach to gardening, with pet-friendly plants that are ornamental all year round.
Grandma's handmade is the country's first experience collection store
Shanghai IFC
On December 30, the first experience collection store of the new tea drink brand Grandma Handmade in China was officially opened in Shanghai IFC.
Different from the regular store, the first store opened this time pays more attention to the sense of experience, and the decoration is also based on the original wood color, and the circulation design is more smooth to enhance the sense of experience. The first store of products is also very rich, not only beating rice mochi, steamed egg pudding, old coconut clear and cool, boiled brown sugar pearls, steamed super thick taro paste, jasmine raw coconut milk tea, matcha jasmine milk tea and other milk tea series, ugly mandarin ignorant fire 2.0, fresh orange green extract ice 2.0 and other light fruit series, longan gardenia coconut, mango pho and other mellow fruit series, Tubale lemon tea, lemon green tea and other lemon tea series products, as well as canned cold brew tea, ice cream and taro chips, organic raisins, organic gray dates, organic milk, tea, etc.
Some of the materials in this article come from the first store early know, the official project, etc
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This article is reprinted from Jiade Commercial, the copyright belongs to the original author, if there is any infringement, please contact to delete