Although the ideal L6 of more than 200,000 yuan fills the brand vacancy, it is also under great pressure
Text/Hughes
As an early new power brand in China, Ideal has been booming in recent years, with annual sales of 376,000 units in 2023, a year-on-year increase of 182.2% compared with 22 years, and has been recognized by more and more consumers. The new ideal L6 also has related road test spy photos exposed, which is expected to be launched in April, and its product positioning will be below 300,000 yuan, opening up a blank market and attracting more consumer groups.
As a new power brand, it has outstanding performance
With 376,000 vehicles delivered throughout the year, it is of great significance for a complete new car-making force to achieve such a result, which is of great significance in the development of China's new energy. The average monthly delivery volume exceeded 30,000 units, and finally the delivery volume in December reached 50,353 units, becoming the leader among the new forces.
The key to the success of Li Auto is to accurately understand the psychology and needs of current consumers, and to achieve precise strikes and successful handling.
In today's era of new energy vehicles, more and more consumers pay more attention to the comfort of the vehicle, and they do not attach so much importance to the three-electric system, and the refrigerator color TV sofa undoubtedly meets their pursuit of luxury and comfort, coupled with the brand's vigorous marketing and preferential policies, so that the ideal sales are rising and successful.
With the launch of the ideal L6 in 24 years, the starting price of more than 200,000 yuan has greatly reduced the purchase threshold, filling the blank market of the brand and attracting more consumers to choose the ideal purchase ideal.
The ideal L6 continues matryoshka dolls
In terms of appearance, the overall design style is still family-style, similar to L789, it is inevitable that there are some nesting dolls, and they are camouflaged and wrapped, and it is unknown whether there are changes in the details. The overall profile is rounded, with a through-type daytime running light design, and the main light adopts a square profile. The bottom of the front face of the car is a small grille, and the bottom is a front shovel, which has a good sense of hierarchy as a whole.
The side looks full and magnificent, and the window glass is designed with privacy glass, which looks very wide. Referring to the 5050mm length and 3005mm wheelbase of the Ideal L7, it is expected that the length of the Ideal L6 should be less than 5 meters, with a wheelbase of more than 2.9 meters, but it is still unknown whether it is positioned as a medium and large SUV or a medium-sized SUV.
The rear looks very full and atmospheric, and you can still see the through-type taillight cluster, and the overall is basically the same as the current ideal L series. The angle of the transition from the roof to the rear of the car has changed, giving the overall appearance of a slippery back, and the rear wing design has been added, and the interior has been implanted with split high-mounted brake lights.
The interior part has not yet been exposed to relevant spy photos, but there is a high probability that the family design will continue to be used, and a rendering of the interior has also been exposed on the Internet, the authenticity cannot be guaranteed, so you can refer to it.
As you can see from this picture, even the small instrument screen has been canceled, and it is expected to be completely replaced by AR-HUD, and the integrated screen runs through the central control and the co-pilot.
In terms of power, the ideal L6 may still use the range extender hybrid system of the current model, equipped with a 1.5T range extender + front and rear dual motors, with a maximum output of 330kW and a maximum torque of 620N·m, corresponding to a pure electric range of 210 kilometers and a comprehensive range of 1315 km.
It's not easy to sell well
According to reports, the sales expectation of L6 within Ideal is 20,000 units/month, which will enrich the entire product line of Ideal Auto, and at the same time, the market's ability to resist risks will also be significantly enhanced.
However, although the price has dropped to less than 300,000 yuan, which is conducive to filling the gap in the market, it is not easy to sell well. After all, there are too many good products in the new energy SUV market in the range of 25-300,000 yuan, such as Tesla Model Y, Wenjie M7, and Zhiji LS6, all of which have huge sales.
It is unlikely that the Ideal L6 will win the market with a nesting doll-style design that does not have many new highlights. And the four products of L6789 are too unified, and the biggest difference is that in terms of size, there may be conflicts within themselves.
Write at the end:
Overall, if the Ideal L6 wants to stand out in today's competitive market, it can no longer rely on the nesting doll design of the L7/8/9, and it is difficult to get a bigger piece of the pie unless it has enough advantages in price.