Yellow and green double-layered "sponge blocks" are poured with crystal clear "dish soap" and a dense "foam" floating on them...... It's not a scouring pad for washing dishes, it's a piece of cake!
Recently, the cake in the shape of scouring pads has become popular in Hangzhou. Netizen comments are quite real: "I want to take this cake to wash the dishes in the next second", "I smell a smell of dish soap across the screen"......
Is the shape of this cake really so realistic? How is it made? A few days ago, a reporter from this newspaper found this shop and explored it for everyone.
More than 100 copies a day is not enough to sell
Almost all of the people who come here are young people
"Wow, is this really edible?"
When plates of scouring pads were brought out of the kitchen, many customers who came to the restaurant stood aside and watched in amazement.
The chef carefully shovels out the cake, squeezes in the crystal clear "dish soap", scoops the "foam" around the cake, and a scouring pad cake is complete. If you look closely, there are pores on the cake, and the top of the cake restores the rough texture of the scouring pad, which is enough to mess with it.
"Actually, this is a modified version of chiffon cake, but in order to restore the pores of the scouring pad, there are some changes when whipping the cream and operating the foam. R&D chef Gong Zhifeng said that the roughness of the outer layer of unevenness is scraped with a knife on the baking paper after the cake is baked, and the crystal clear "dish soap" is actually glucose syrup, and the "foam" is made with auxiliary ingredients of molecular cooking and coconut water.
The color scheme is also particular. According to Gong Zhifeng, the green color is made with Nyonya flowers and matcha powder, and the yellow color is made with dense flowers. "It took more than 40 attempts to get the closest color. ”
The reporter tasted it for everyone, and the taste was similar to the original cake, with some lemon flavor in the yellow part.
Who buys this kind of cake, which looks like a dishwashing pad? The person in charge of the brand told reporters that the customers are basically all young people, and some have come from Shanghai and Jiangsu.
"We launched this cake on January 2nd, and we have been making as many as we can in the past few days, making more than 100 copies a day, and it is sold out by almost 8 o'clock in the evening. "Hours said that the customer feedback is very good, and the production began to increase in the first two days, preparing to increase to two or three hundred copies a day.
Competition is heating up
Restaurants began to "roll" desserts
The scouring pad cake is from a food and beverage establishment. "Although we are a Yunnan restaurant, the desserts have always been out of the circle, such as the jasmine matcha soft cheese and green sauce raw cheese tofu that were launched before, which are very popular with young people. Xiao said that the store will develop new products every quarter, and snacks and desserts are very easy to get out of the circle, which is also a new way to attract traffic in the catering industry.
Some time ago, a bowl of Longjing ice soybean milk by the West Lake became a hot search, and it was also from a Sichuan-Chongqing hot pot restaurant. At that time, netizens were discussing: "Have all hot pot restaurants started rolling desserts?"
Search for "hot pot restaurant desserts" and "restaurant desserts" on social platforms, and what catches your eye is all kinds of colorful and unique desserts. Compared with dishes, high-value desserts are easier to "get out of the film", and they have a natural attraction for young people who are keen to check in and take pictures.
Zhu Danpeng, an analyst of China's food industry, told reporters that about 1.76 million restaurants in China closed last year, but about 2.24 million new stores were opened, indicating that the volume of the catering industry is still showing a growth trend. The popularity of the catering industry has also brought about the intensification of competition, so many restaurants have come up with new tricks in terms of service system and customer stickiness, and drainage through desserts is one of the new ideas.