At tonight's CES show, Nvidia announced a series of important new products and technological advancements. Topics include the 40 Series Super graphics card series, several forward-thinking AI application tools, and new RTX gaming technologies and updates. This conference focuses on the current hot AI field innovation and cooperation, and also proves NVIDIA's technical strength in cutting-edge fields.
The most eye-catching information of the press conference is, of course, the debut of the 40 series Super graphics card. The new products include the 4070 Super, 4070 Ti Super, and 4080 Super. It is worth noting that this is also the first time that the N card series has appeared in the TI + Super version combination, which may also mean that the product line of the N card will be more subdivided in the future.
This Super series graphics card not only has a significant improvement in floating-point computing performance, ray tracing performance and artificial intelligence computing performance, but also further reduces power consumption compared with some 30 series graphics cards of the same level, and has achieved a comprehensive upgrade.
In terms of generative AI applications, the 40 Series Super has also achieved significant optimizations and enhancements. Compared to the 3080 Ti, the 4080 Super delivers more than 2x faster performance in Game Frame Generation, 1.7x better in AI Image Generation (SDXL) and 1.5x better in Video Generation (SVD).
Obviously, this Super update focuses on the field of AI. In the context of the continuous progress of AI-generated images, large language models and other technologies, NVIDIA, as a technology provider, is also constantly updating and iterating. At this CES, many forward-looking AI applications were showcased.
One of the biggest highlights is the application version of the new AI model ACE (Avatar Cloud Engine), which was unveiled once in May this year. Based on a large language model, the feature allows players to communicate with NPCs in the game in real time using their voice, and is supported by Nvidia in partnership with Convai. This technology has been put into practical use, and it has also cooperated with international manufacturers such as miHoYo, NetEase, Tencent, and Ubisoft. Perhaps it won't be long before the player's conversation with NPCs will be able to move away from options and be able to truly speak freely.
Nvidia has also partnered with iStock to develop a generative AI image tool that allows users to easily add, replace, and expand content to images. The images generated by this AI tool are safe for commercial use, solving the copyright issues that are common with other AI image tools.
On the overseas live streaming platform Twitch, Nvidia has also provided new technical support. PCs using RTX graphics cards can use live streaming tools such as OBS to simultaneously push streams at multiple bitrates, frame rates, and resolutions, allowing viewers to choose the appropriate live streaming image quality on different applications, reducing unnecessary traffic and network consumption while ensuring the upper limit of streaming image quality.
For PC gamers, there was also some information to be aware of at the event. First of all, a new batch of games that support RTX technologies such as DLSS 3 will be updated and released, including Dragon Creed 2, Dragon 8, and Half-Life 2 RTX, and Diablo 4 will also be updated to support ray traced mode.
The RTX REMIX app will be in beta testing on January 22nd. The app allows players to relive classic games with modern graphics techniques by enabling RTX modes, including ray tracing, for older games based on the original games. Even if there is no "official cold rice", players will be able to get a new picture with ray tracing. Honestly, this is the one feature I'm most looking forward to.
There was also some information on the new hardware at the conference, starting with the announcement of a new lineup of RTX 40 series laptops, as well as a 4K OLED display Alienware AW3225QF, which supports a 240 refresh rate + 0.1ms response speed and is expected to be available in the first quarter of 2024.
LAST BUT NOT LEAST, THERE'S THE NEWLY UPGRADED "G-SYNC PULSAR" TECHNOLOGY, WHICH SUPPORTS DISPLAYS THAT SIGNIFICANTLY REDUCE SMEARING, GIVING GAMERS AN EDGE IN FPS GAMES. The first to support this technology is the upcoming ASUS ROG Swift PG27 series monitors.
During the presentation, NVIDIA also announced a milestone worth celebrating: the number of RTX-enabled apps and games has exceeded 500, from professional-grade graphic design software to the most popular games, and sales of RTX devices (including desktops and laptops) have exceeded 100 million. This number not only reflects the wide application of RTX technology in different fields, but also symbolizes the widespread popularity and recognition of RTX technology around the world, as well as NVIDIA's huge influence in the future development of technology.