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Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

author:Henan Business Daily

Top news reporter Song Hongsheng and Xi reporter Jin Ping

From 13 o'clock on December 31, 2023 to 20 o'clock on January 1, 2024, countless Douyin netizens poured into many live broadcast rooms such as the "Institute of Physics of the Chinese Academy of Sciences", starting more than 30 hours of "chasing light and New Year's Eve".

does not feature a star lineup and no gorgeous stage effects, but it still arouses widespread discussion, and the New Year's Eve speech of "Chinese Academy of Sciences 2024" allows people to see the "power of knowledge". This live broadcast, which was called "the highest knowledge content" by netizens, linked more than 70 science and technology points and nearly 100 science and technology workers across the country, showing the ever-changing scientific power on the road to China's rejuvenation, and finally attracted more than 30.4 million netizens to watch.

Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

Academician Jin Yong led the lecture

[Big coffee gathered, 9 scientists and popular science creators gave a lecture on "cloud"]

In the movie "The Wandering Earth 2", the audience was impressed by the "space elevator" that goes directly to outer space with one click, and this concept originated from the idea of Tsiolkovsky, a pioneer of rocket science. On the same day, Jin Yong, academician of the Chinese Academy of Engineering and professor of the Department of Chemical Engineering of Tsinghua University, shared the new progress in the field of chemistry and chemical engineering with the theme of "Scientific Innovation Originates from Fantasy."

"The backwardness of the chemical industry is the root cause of the backwardness of the manufacturing industry, and advanced chemical technology is the origin and support of high-tech. During the live broadcast, Jin Yong introduced the scientific research achievements of several teams from the Department of Chemical Engineering of Tsinghua University in recent years. He said that without high-tech functional materials and structural materials, there would be no advanced and modern national defense, manufacturing and agriculture.

Guo Guangcan, academician of the Chinese Academy of Engineering, who has been engaged in quantum information and quantum optics research for a long time, Li Jinsong, researcher of the Center for Excellence in Molecular and Cell Science (Institute of Biochemistry and Cell), Chinese Academy of Sciences, Ji Junhui, researcher of the Technical Institute of Physics and Chemistry of the Chinese Academy of Sciences, and Cao Zexian, researcher of the Institute of Physics, Chinese Academy of Sciences...... On the same day, 9 scientists and popular science creators brought a hardcore scientific feast to the audience.

Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

Zhang Chenliang led netizens to visit the Institute of Oceanology of the Chinese Academy of Sciences

There is also Zhang Chenliang, deputy editor-in-chief of "Naturalist" magazine and director of the "China National Geographic" Convergence Media Center, who led netizens to visit the Institute of Oceanology of the Chinese Academy of Sciences and intuitively felt the remarkable achievements of the high-quality development of the mainland's scientific and technological forces.

"In the past three years since the Chinese Academy of Sciences and Douyin cooperated to hold a New Year's Eve scientific lecture, the number of viewers of the live broadcast has increased year by year, and the atmosphere of learning and Xi in the live broadcast room has become more and more intense Xi. The relevant person in charge of Douyin said that in 2023, Douyin will continue to launch knowledge popularization courses such as open classes at the beginning of the school year and knowledge big V entering the campus. In the future, Douyin will unite with more scientific research institutions to provide users with more high-quality popular science content.

Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

The sunrise relay of science and technology landmarks, netizens share the beautiful scenery in the cloud

[Full of highlights, netizens "chase" those things about science]

Uncover the stories of science in various disciplines, interactive experiments that reveal the magical mysteries of science, novel adventures into major scientific installations, and romantic journeys to look up at the brilliant stars in the sky...... A large-scale live broadcast that crossed 0 o'clock made netizens call "full of highlights".

Ji Junhui walked into the world of "degradable plastics" with netizens with the title of "Where is the road to become the 'public enemy' of mankind"; Cao Zexian showed a vast and vivid history of science through his wonderful speech "Thermodynamics, the First Industrial Revolution of Mankind"; Lu Jing, a researcher at the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences and a "teacher Lu who plays with bones", analyzed for the audience how humans landed from the water 400 million years ago; Tao Hu, a researcher at the Shanghai Institute of Microsystem and Information Technology, Chinese Academy of Sciences, Zhang Peng, a researcher at the Center for Space Application Engineering and Technology of the Chinese Academy of Sciences, shared his views on brain-computer interfaces, space stations and other scientific fields.

This live broadcast not only "fills" the knowledge content, but also allows you to "feast your eyes". From space to the polar regions, from the Gate of Future Science in Zhangjiang, Shanghai, to the Shidaowan Nuclear Power Plant in Weihai, Shandong, from the offshore wind power station in Rudong, Jiangsu Province, to the satellite launch base in Wenchang, Hainan...... The sunrise relay of science and technology landmarks allows netizens to share the beautiful scenery of chasing light in the cloud.

Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

Explore a number of major scientific installations that showcase exciting technological secrets

The live broadcast visited a number of large scientific facilities, such as the Earth System Numerical Simulation Facility "Huan" in Beijing, the Photonic Major Science and Technology Infrastructure Cluster in Shanghai, and the High-altitude Cosmic Ray Observatory in Sichuan.

There are also the first prize winners of the 10th National Science Popularization Contest, leading netizens to check in at the Shanghai Planetarium, Guizhou Bridge Science and Technology Museum and other provincial and municipal science bases. These "Top Ten National Science Popularization Messengers" excavate the city's exclusive scientific and technological routes for everyone, and give the "CityWalk" that young people love with full scientific and technological color.

Douyin has joined hands with the Academy of Sciences for 3 consecutive years to create a cross-Chinese New Year's Eve with "the most knowledgeable content".

At present, Academician Jin Yong's Douyin account has more than 1.4 million followers

[Douyin helps, "popular science live broadcast" makes knowledge vivid and interesting]

With the help of Douyin, knowledge has shifted from the classroom to art museums, news rooms and even rural fields, more and more people feel the joy of universal knowledge, and more knowledge disseminators have stood on a bigger stage.

Academician Jin Yong, who led the lecture this year, is known as a leading figure in the field of fluidization and reaction engineering. After retiring from the Department of Chemical Engineering at Tsinghua University, he has been busy with the cause of science popularization. In May 2023, 88-year-old Jin Yong entered the Douyin platform to build online classes with short videos, and his Douyin account has more than 1.4 million followers.

On Douyin, Jin Yong refers to himself as a "retired teacher" and calls netizens "children". From circular economy to carbon neutrality, from nuclear fusion to innovative thinking, from artificial suns to soil pollution...... His short popular science videos cover various fields related to chemical industry, and he leads millions of viewers into science in an interesting way. "Popular science is sowing seeds. Now that science has developed, we should use newer technology to disseminate our ideas. For example, a short program like Douyin will have a more vivid communication effect. Jin Yong described the role of popular science in this way.

In more than 100 Douyin videos posted by Jin Yong, he talks about chemistry, circular economy, agricultural development, children's education, innovation, and the latest ChatGPT. Among them, the series of videos of "Academician Jin Yong's Innovation Classroom" has received 23.918 million views. "In the past, only students of Tsinghua University could hear Academician Jin's lectures, but now the general public also has the opportunity to enjoy them. A netizen left a message.

When short videos and live broadcasts "collide" with scientific knowledge, abstract "knowledge points" become vivid and interesting, and science popularizers and the public have a platform to "go both ways". In recent years, more and more university professors, scholars, and academicians have entered Douyin to disseminate scientific knowledge to the public. According to the "2023 Douyin Open Course Xi Data Report", in the past year, domestic colleges and universities have broadcast a total of 10,000 live broadcasts on Douyin, with a total duration of more than 73.5 million minutes, equivalent to 16,800 classes. The coverage rate of open courses in Douyin double-first-class universities increased to 93.2%, and the coverage rate of first-level disciplines increased to 100%. A total of 400 professors, 45 academicians, and 4 Nobel laureates have passed on Douyin to convey knowledge.