Aesthetic standards for coconut tree advertising
Coconut Tree Group has always been known for its pungent and bold advertising methods. This approach is designed to capture the attention of consumers and strengthen the brand image. However, the photograph of a bikini beauty and a muscular man printed on the coconut tree calendar has sparked controversy, with some arguing that the advertising technique is aesthetically regressive.
Coconut Tree Group often uses sexy images in advertising to attract attention, which can be said to cater to the aesthetic needs of modern society. However, aesthetic standards have evolved over time. With the progress of society and the awakening of people's minds, the public's requirements for public image and moral standards are getting higher and higher. Therefore, in today's society, some people have questioned the aesthetic standards of coconut tree advertising.
Changes in modern aesthetic concepts
With the changes of the times, the concept of aesthetics is constantly evolving. Modern society has higher and higher requirements for aesthetics, and people's expectations for advertising are becoming more and more diverse. In the past, people's acceptance of sexy images was relatively low, and many advertising campaigns were based on traditional aesthetic standards. However, with the development of society and the change of people's concepts, modern aesthetic concepts have begun to show a trend of diversification and openness.
Modern society pays more attention to balance and diversity in the aesthetic requirements of advertising. People have higher requirements for the content and form of advertising. They want their advertising campaigns to accurately reflect diversity and inclusion in society, respect the freedom of expression of individuals, and also focus on protecting the rights and interests of minors.
Xu Dongdong's response
In this coconut tree advertising controversy, the cover girl Xu Dongdong expressed her opinion. She said on her personal social media that she should not be ashamed of the beauty of swimsuits. Xu Dongdong believes that aesthetics is subjective, and everyone's definition of beauty is different. She believes that the criticism of the sexy images in the ads is too extreme and that the ads do not violate any laws or regulations.
Xu's response sparked some discussion. Some support her view that aesthetics are pluralistic and should not be overly critical of others' aesthetic standards. However, there are also those who hold the opposite view, arguing that advertising should pay more attention to social responsibility and moral bottom line, and should not overly cater to the needs of individuals.
Balance individual freedom of expression with the protection of the rights and interests of minors
When discussing the coconut palm advertising controversy, an important issue is how to balance the relationship between individual freedom of expression and the protection of the rights and interests of minors. Individuals have the right to express their opinions and aesthetic standards, but at the same time, they need to take into account the impact of advertising on minors.
The impact of advertising on minors is a matter of great concern. Some are concerned that an overly sexy or revealing advertising image may have a negative impact on minors. Therefore, advertising needs to take into account the protection of the rights and interests of minors while pursuing individual freedom of expression.
In order to balance this issue, on the one hand, advertisers can pay more attention to social responsibility and moral bottom line in terms of content and form. They can choose more diverse and diverse images to meet the aesthetic needs of different groups of people and avoid overcatering to the needs of individuals. On the other hand, society also needs to strengthen the education and guidance of minors to help them correctly view the image and information in advertising.
conclusion
The aesthetic standards of coconut tree advertising have sparked a controversy, which also reflects the changing aesthetic perception of advertising in modern society. Aesthetics are subjective, and everyone's definition of beauty is different. However, while pursuing individual freedom of expression, it is also necessary to take into account the protection of the rights and interests of minors.
In order to solve this problem, advertisers can pay attention to social responsibility and moral bottom line in the content and form of advertising, and avoid overcatering to the needs of individuals. Society also needs to strengthen the education and guidance of minors to help them correctly view the image and information in advertising. Only on the basis of balancing individual freedom of expression and protecting the rights and interests of minors can advertising better meet the aesthetic needs of society and contribute to the progress and development of society.