Why is it right to lift the "no relocation" policy?

Lead

In the case of a zero starting point or even a negative starting point, using the beautiful status quo accumulated by people for a hundred years as a template to force the club to take root in one place, in an attempt to force the so-called community culture, is purely a boat and useless.

Contributing Author丨Feng Zhen

The picture is from the Internet

The super cute former Beijing Guoan Club spokesman Luo Ning has said two sentences on different occasions:

"As an investor in China's top league for more than 20 years, CITIC Group is mainly engaged in football to enrich the cultural life of the people in Beijing. ”

"CITIC's engagement in football is basically a public welfare act. ”

I think what Luo Ning said is very right, just as right as what Chen Xuyuan said in front of Bai Yansong. Over the past 30 years, state-owned enterprises have basically engaged in football as an objective public welfare act (subjectively, there may be other speculative elements, but we don't care about this). Behind the state-owned enterprises are the State-owned Assets Supervision and Administration Commission and local governments, so it is actually government (public welfare) football. Guoan, Taishan, Haigang, Rongcheng...... It's better than that.

Zhu Jun is a private enterprise, and Greenland is a mixed-ownership enterprise, but that is Shanghai. Zhu Jun wanted to move, but the Shanghai local government didn't let him move, so he couldn't leave. The Shanghai government's attitude of letting Jiushi take over the greenfield debt speaks for itself. In the final analysis, there will definitely be "public welfare football" for Shenhua.

Some clubs have unique geographical advantages, and have been kept in one place by state-owned enterprises for many years, and naturally formed their own ball market, foundation, public opinion, and even formed an inseparable emotional bond with the locality, which is enviable.

Those rangers are pitiful, hateful, pathetic, right?

But the great Fitzgerald said, "When you criticize others, remember that not everyone has the same conditions as you." ”

For example, Guoan, Shenhua did not leave Beijing, and Shanghai has nothing to do with the "no relocation" rule. This policy, which was enacted around 2016, is not the reason why some clubs have been able to take root and have a long history and culture. The Henan team has not moved out of Henan for so many years, and it is only because Henan is the base of Jianye Real Estate. Understanding this simple logic, you will at least first put a question mark over the value of "no relocation".

So the value of this rule is put in the saddest case - is it applicable to Shaanxi football? Many people think that with this rule, Shaanxi football will not be so sad. It's true?

In the 2004 season, Shaanxi Guoli moved away, and it was private entrepreneur Li Zhimin who couldn't hold on. The Shaanxi government and local state-owned enterprises have not taken over the national strength, and it is a dead end if the national strength does not go. The national strength is gone, and in the end it is still a dead end, because it goes to Ningbo and Harbin and has no stable funds.

From 2006 to 2011, a top-tier league team stayed in Shaanxi for six years, giving Shaanxi fans a very important carrier and platform for the emotions accumulated since the period of national strength. Without Chanba for 6 years, Shaanxi fan culture would have been lost and disconnected.

Chanba's move to the south was naturally because the Dai sisters were profit-seeking, and the club was like a marionette in the hands of the parent company during that migration, but it was actually a lever. A few years later, Dai moved the club to Beijing and eventually disbanded because of the general economic environment and problems with the parent company. If Chanba does not move south, will he be able to survive if he stays in Xi'an? History has long proven that the Shaanxi government is different from the Shanghai government in its attitude toward professional football.

This is the difference between a poor dad and a rich dad.

After Chanba left, Shaanxi football was empty for 4 years, until 2016, when Chang'an Athletic, invested by private enterprises, was established. Chang'an Athletic didn't move away this time and lived in a low-level league, but when the investment was not large, it also died a few years later.

To figure it out, the teams that stayed in Shaanxi before all died in the end, not because they relocated, but because they were already struggling. No private enterprise is obliged to do "public welfare football" all the time, and of course it may not be capable.

There are so many fans in Shaanxi, but that land has not been able to breed a team that can survive on its own. Side-by-side comparison, this is normal. Is there any in Gansu, Ningxia, Anhui, Jiangxi, and Fujian? Which team in Chinese football has survived on its own? It is nothing more than whether or not there is a "good father."

If your ideal state is rooted under the premise of public welfare football, Shaanxi does not have this premise. If your idealized state is rooted under the premise of marketization, then you are too idealistic! Idealization and ideal are two different things.

After so many years of ups and downs in "non-public welfare", Shaanxi has finally explored the way of membership in the lowest league in the low-cost era, and the prospects are profound. But Huang Shenghua also said that the membership system is only a guarantee, and after all, it is necessary to continue to explore and return to the market. Can all clubs be the same as Chang'an United? Although Shaanxi's unique fan soil has not been occupied by a certain team, it has been carried by those clubs that have been moving and disbanding. If the Guangzhou team, which has survived for 30 years, is disbanded, and you create a new Guangzhou team, do you see whether Guangzhou fans recognize it?

At present, all the focus is on Sichuan Jiuniu. Also in Chengdu is Chengdu Rongcheng. It's easier to compare.

A friend of the Chinese Football Federation said that it cannot be denied that half of the league is public welfare and half commercial. I agree with that. However, since it is recognized that there is a public welfare, it is necessary to talk about the fairness of the source of the public welfare. The current case is the two teams in Sichuan.

Rongcheng is a state-owned enterprise team of Chengdu State-owned Assets Supervision and Administration Commission, which essentially invests government money. The government directly gives resources to Rongcheng. Jiuniu is a Sino-foreign joint venture private enterprise team, and the government has barely spent money on it, so how do you ask Jiuniu's "public welfare" to match the level of Rongcheng. Since it is a Sino-foreign joint venture private enterprise team, it must of course consider the issue of profitability - make money, do not lose, and lose less, at least to find a balance point.

If Jiuniu does not have the resources of the government background in Sichuan, Sichuan has no reason to emphasize its public welfare. As an industry manager, there is no reason for the Chinese Football Association to insist on "public welfare" - you have to take into account the feelings of fans, take into account the community culture, and take root here.

After all, I still think that public welfare is a false proposition, and there is no such thing as "half commercial, half public welfare", because the two are not in the same dimension. Market-oriented survival is the premise of professional football, and "public welfare" should be just a result, or even just a "concept". Private enterprises, private enterprises, and foreign enterprises must consider the market and interests, and I think this is right. Moreover, the Sichuan provincial government is also doing what it can. First, the major transfer payment provinces actually have no spare money to engage in "public welfare football".

One more word. Chengdu Xingcheng Investment Group Co., Ltd., which accounts for 95% of the shares of Chengdu Rongcheng Club, is 100% controlled by Chengdu State-owned Assets Supervision and Administration Commission. Due to the bad economic environment, Xingcheng Group has recently announced a salary cut internally. Next, Chengdu Rongcheng will inevitably cut down on food and clothing. Fortunately, the Chengdu team has seized the commanding heights, the ball market is hot, and there is still time and space to create an independent market-oriented operation. Chengdu Rongcheng takes public welfare football as the starting point, and the destination must not be public welfare, but self-reliant market-oriented football.

But Sichuan Jiuniu does not have this time and space, and it is completely understandable that they go elsewhere to find time and space.

The emotional bond between the fans and the club (i.e. the heritage, the heritage, the fan culture) is a beautiful thing, but it can't be forced. There is an opinion that as long as the team stays, there will always be a day when they will come out, and that is talking about "castles in the sky". I really hope that Jiuniu can stay in Sichuan, the taste of Sichuan is unique, but I know that my appeal is not just, it is just an emotional tendency.

Finally, let's talk about the rules themselves. The original intent of the rule and whether the rule itself is reasonable are also two different things.

Because relocation doesn't mean unprofessional, many leagues don't have a ban on relocating. England, where the professional club layout is already very dense, also allows the relocation of the century-old Wimbledon. Of course, the fans also gave their choice, and they rebuilt a new Wimbledon team on their own.

Clubs in areas where professional football is developed hardly relocate, not because they are forbidden to relocate, but because they have already put down roots. This kind of fixed territory is not achieved by "prohibition".

As another example, it may be a bit far, consider this: In the 1950s, the Lakers won five NBA championships in Minnesota, including the first three-game championship in NBA history, but moved to Los Angeles in 1960 for marketing reasons. The Lakers are following the example of another great baseball team, the Los Angeles Dodgers, who spent more than 70 years in Brooklyn, New York, and still moved as they wanted.

If you look at history, you don't have to worry about where a club is putting down roots at this moment, just as everyone always finds their home.

The city and community in which a football club is rooted is the result of a century of natural development. Football culture is not an industrial production, and it is not a matter of making a mold and printing it directly. Although the Chinese Football Professional League has been in its infancy for 30 years, it is still in its infliminest stage, and it is not professional at all, or even cultured. It can be said that in the first 30 years, the time of Chinese football was completely wasted, and the social influence of football today is not as good as it was in 1994.

In this case, in the case of zero starting point or even negative starting point, using the beautiful status quo accumulated by people for a hundred years as a template to force the club to take root in one place, trying to concave the so-called community culture, is purely a boat for a sword, useless.

Therefore, it is right to lift the "no relocation" policy.

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【Independent Review of Sports Industry】This official account was founded by a number of senior media people in the sports circle, focusing on sports industry commentary, adhering to the principles of independence, objectivity and fairness. For breaking news, demand reports, cooperation, and even flirting with authors, please contact WeChat: guxing0522.

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