(The article is from the official account of the Black Cat Club)
Last week, I gave you a shallow inventory of the first wave of "2024 Year of the Dragon Beauty Chen Device"
This week, there is another wave of super eye-catching~ Party A's fathers can't wait to keep up with the first heat of the Year of the Dragon! Today, Sister Cat will take you to take stock of the latest Dragon Year Meichen~
01
L'Oréal x Chan Pink Pill Year of the Dragon flash mob
From December 30, 2023 to January 1, 2024, L'Oréal Paris will join hands with contemporary artist Chen Fanwan to present the Year of the Dragon and open the "Wind and Water Celebrate the Year of the Dragon" pop-up store in Wangfujing.
The top post-90s paper-cutting artists combine Chinese folk paper-cutting with contemporary art to reinterpret things from a unique and romantic perspective. Through the work, women are encouraged to bravely cut the defined borders.
02
Daily Fresh Talk x Chow Tai Fook "Golden Fortune New Year Milk" flash mob
From December 30, 2023 to January 2, 2024, in the Four Seasons Fang business district of Wujiang Road, Shanghai, Daily Xianyu joins hands with Chow Tai Fook to count down to the Year of the Dragon!
Crafted by renowned Chinese packaging designer Tiger Pan, the 6-metre-tall red dragon wraps around the daily bottle of Xianyu in a dazzling hue with festive gold accents, perfectly capturing the warm atmosphere of the Chinese New Year.
03
Chongqing Tiandi "Pop Dragon" premiere exhibition in the southwest
On December 6, 2023, on the occasion of the Year of the Dragon, Chongqing Tiandi joined hands with Wei Yiban, a post-80s cartoonist and pop artist, to skillfully integrate trend art and pop art to create a unique "Pop Dragon".
At the scene, the pop dragons are funny or majestic, and they are all blessings and prayers for the upcoming new year. In particular, the art installation "Dragons Are Spiritual" located in Binjiang Square, with a 5-meter-high pink pop dragon churning between auspicious clouds, attracted passers-by to stop and check in with their rich visual impact and joyful atmosphere.
04
A limited-time exhibition of Chinese youth's "White Dragon Night Walk".
On December 19, 2023, the Chinese Youth Nanjing Deji store officially opened, which is the brand's second offline store in the country. The overall design of the store is based on the brand's classic dragon and tiger pattern, showing the combination of street culture and oriental aesthetics.
In addition, the Chinese youth also held a limited-time exhibition on the sixth floor of Deji Plaza Phase 1. Inspired by the theme of "White Dragon Night Walk", this exhibition brings a new art installation. The exhibition site is surrounded by 12 Chinese lanterns, creating a unique oriental aesthetic space.
05
2024 Yu Garden Year Etiquette "Dragon Teng Yu Yue, Good Luck Every Year"
From December 15, 2023 to February 24, 2024, the 2023-2024 Yu Garden Year Etiquette has officially begun.
The theme of this year's Yu Garden ritual is: Dragon Soaring and Yu Yue, Good Luck Every Year, taken from the beautiful meaning of the fish turning into a dragon, and the good luck attribute of Yu Garden with auspiciousness and peace.
This year's festival not only has creative solitaire activities, rich Year of the Dragon-themed products, but also immersive experience scenes and extensive cross-border cooperation. Consumers can experience the atmosphere of "crossing the dragon gate" in Yu Garden, shop for "dragon gifts" in pop-up stores, and participate in activities in Yu Garden business district to pray for blessings and "hanging dragon scales".
06
LV Louis Vuitton Year of the Dragon art installation
The LOUIS VUITTON Year of the Dragon installation was designed by Pharrell Williams, the brand's creative director of menswear. Inspired by the dragon in traditional Chinese culture, it is subtly integrated into the environment of the Maison Louis Vuitton in Chengdu. The installation also uses a variety of materials and processes, demonstrating the brand's commitment to quality and craftsmanship.
The exhibition of LOUIS VUITTON's Year of the Dragon art installation also allows more people to understand and feel the charm of traditional Chinese culture. It demonstrates Louis Vuitton's respect and love for traditional Chinese culture, as well as the brand's pursuit of innovation and art.
Taikoo Li Qiantan
Luke Trouble Park
Chengdu
07
TAB 龘龘龙 POP-UP
LOUIS VUITTON
08
Hangzhou Gemdale Plaza "Oriental Spiritual Objects"
The mountains and seas go hand in hand, and the traditional recreation of the intangible cultural heritage lanterns of Hangzhou Gemdale Plaza "Oriental Spiritual Objects" travels through the world together, presenting a unique oriental romance.
09
Crystal Convergence "Scaly Dragon Shadow" Light Chasing Project
On December 1, 2023, Jingronghui Shopping Center unveiled the "Scaly Dragon" light art installation in its outdoor area, with the characteristic shape of "Scaly Dragon" winding up the exterior of the mall, showing off different brilliant brilliance day and night.