Unfavorable,Only 115 units were sold in the first month of listing,What's the problem with Zhijie S7?
Text/Hughes
In the current automobile market, with the blessing of Huawei, Wenjie can be said to be thriving, with 24,468 new cars delivered in 12 series, a year-on-year increase of 141.2%. Among them, 20,611 units of the new M7 were delivered, accounting for 84.2% of monthly sales, and the cumulative orders have exceeded 120,000 units, which can be said to be very hot. However, Huawei's other brand, Zhijie, is somewhat unsatisfactory.
In the independent new energy brand, generally speaking, the sales volume of the brand last month will be announced for the first time in the next month, and Zhijie S7 has never announced it itself since November.
It can be seen from the sales data on the Internet,ZhijieS7In November, that is, the sales volume of the month of listing is115 units,If there are few cars in the month of listing,The month is incomplete,It is normal to cause low sales,But the sales in December are expected to be more than 300 units in the weekly sales volume,It is still a huge difference from the previous official release20000Reservations。
It has been revealed,ZhijieS7The proportion of deposits to Dading is not high,The prediction is about 30%,And so far there has been no Dading data of more than 10,000,Because if it is more than 10,000 units, it will definitely send poster results,This is in stark contrast to the popularity of the question worldM7。 So, what is the problem with Zhijie S7?
The production capacity is insufficient, the existing vehicles are small, and the delivery time is long
First of all, the number of show cars and test drives in major stores across the country is very small, which leads to consumers not being able to feel the real car, and the price of this car is also 300,000 smaller, even if users who are interested in buying will not rush to book blindly, after all, there are so many similar competing products, and there is more than one choice.
In addition, the waiting time for delivery is too long. The most popular high-spec model is more optimistic to pick up the car in February 2024, and the low-spec version is likely to pick up the car in April. That is to say, if you order the Zhijie S7 now, you will have to wait 2-5 months to pick up the car.
The price is on the high side, and the advantages are insufficient
At the beginning of the listing of Zhijie S7, the Internet is emphasizing that it is far ahead, so behind the far ahead, what is its cost performance? Zhijie S7 is priced at 249,800-349,800 yuan, which is basically similar to that of Wenjie M7.
From the point of view of the strength of the product itself, Zhijie S7's dual-motor four-wheel drive, acceleration of 100 kilometers in 3.3 seconds, that is only available in the top performance version, the ordinary version only has a single motor, and the acceleration of 100 kilometers is 5.4 seconds. 855 kilometers of pure electric, which is only available in the ultra-long endurance version, and the entry version is only 550 kilometers, which is still a lower-cost lithium iron phosphate battery.
Compared with the latest release of Extreme Krypton 007, the price of 230,000 yuan can have a ternary lithium battery with a range of 870 kilometers, in comparison, the premium of Zhijie S7 is a bit serious. In addition, the Turing chassis and air suspension are also only available on the top model.
That is to say,ZhijieS7So many configurations are all concentrated in the medium or high-configuration version,There is no low-configuration version of the lidar,You can't experience the intelligent driving that Huawei is proud of。 The so-called price of 249,800 is just a commercial method to purely lower the price range, after all, the low-profile car is too mediocre, and it is completely another car with the same appearance.
Mid-to-high-end electric cars are already limited in the Chinese market
In the Chinese market, it seems that the sales of this mid-to-high-end pure electric car have been relatively sluggish, and it seems that it is not very popular with consumers.
Judging from the sales data, in this field, in addition to Tesla Model 3, only BYD Han and BYD Seal have good sales of independent brands, but their sales are also dominated by hybrid models, and the follow-up Hongqi E-QM5 and the average monthly sales of Extreme Krypton 001 between sedans and SUVs are only more than 6000, which has a great disadvantage compared to the sales of those hybrid SUVs that do not move 20,000 or 30,000.
It may also be because in the Chinese market, the SUV market is indeed larger, Chinese consumers prefer large cars, which strengthens the car use scene, which in turn leads to the compression of the market for mid-to-high-end sedans.
Write at the end:
Overall,ZhijieS7There are many reasons for the current downturn,But the core problem has to be expensive,Whether it is a low-end model or a medium and high-end configuration,There is a premium on the due price。 In today's fiercely competitive automobile market, various car companies are rolling up prices, among which Geely's latest two models, Galaxy E8 and Extreme Krypton 007, are undoubtedly the king of today's cars, and it is not easy for Zhijie S7 to sell well.