It can really be said that it has been three months in Hedong and three months in Hexi, and Yan Huide's Internet reputation has reversed.
Introduce to friends you don't know.
Wanyan Huide, once one of the top Internet celebrities, became popular on the whole Internet with quotations such as "good is best friend and bad enemy honey", "arch out (get out)", "women want iPhones (keep themselves)", and created original language factions.
He is the successor of "abstract culture" after Mr. Guo, Brother Giao, Brother Yaoshui, Jie Jiu, Na Yina, Three Dreams and others.
Even if you don't know her, you've probably heard the name of this Taoist temple number.
Or have seen her memes.
I have seen immoral netizens who imitate her accent.
Source: Sina Weibo
Young people are keen to deconstruct her, even if they didn't know who Yan Huide was yesterday, it didn't prevent them from following the trend the next day.
However, the release of a documentary made this carnival of memes cool down quickly.
In the comment area, it was the memes who turned against each other-
"I hate myself when I open it a little. ”
The young man stabbed the knife with laughter. ”
"Don't mock a person who is living a serious life. ”
Source: Sina Weibo
When we are still an Internet celebrity and a symbol of flesh and blood, this may be the moment when we really know Yan Huide.
But it is also the moment when this carnival about her is coming to an end.
Behind the hot stalks
Who is Wanyan Huide?
In the major ghost animal spoof videos, Wanyan Huide is just a funny symbol pieced together by countless fragments.
Everything that netizens mocked and deconstructed belonged to her, but it was not her.
Because all this is not directed at one person, but one after another.
Source: Internet
Until the short film "Wanyan Huide is Troubled" was launched. The lens broadens the space of Wan Yan Huide's existence as a human being.
From the live broadcast room with a monotonous background to a life field full of fireworks.
In just ten minutes, we saw some real facets that were obscured by labels.
In 1969, Wanyan Huide was born in Wanyan Village, Jingchuan County, Gansu Province, which is the largest settlement of Jurchen descendants in China.
In the documentary, Wanyan Huide returned to Wanyan Village in Gansu from a low-rent house in Xi'an.
"Wanyan Huide is very troubled"
It was her first time back home to visit relatives in seven years.
Before going out, she deliberately put on her favorite dress - a 600 yuan red vest, which is also the most expensive dress in her life.
Sitting in the courtyard of her hometown, Wanyan Huide faced the camera and recalled the desolate life of her girlhood.
When I was five and a half years old, my father died, and my mother remarried, "I'm another girl who wants me." ”
When asked why she didn't talk to her mother, she replied, "Mom has her own life. ”
"Wanyan Huide is very troubled"
Some memories of her childhood, she chewed on repeatedly for most of her life.
She remembered the magpies in the yard when she was a child, and every time she flew in, her grandmother would say that it was her father who came back to see her.
She still loves chicken feet, because her father used to bring her a chicken foot every time she came home.
"Wanyan Huide is very troubled"
After her father died, she gambled hard to study and made up her mind to get out of here.
"Here," she deliberately lowered her voice to emphasize, "in our place, patriarchy. ”
"Wanyan Huide is very troubled"
In the 90s of the last century, Wanyan Huide was admitted to Shaanxi College of Traditional Chinese Medicine, left his hometown as he wished, and became a psychological counselor.
In 2020, in her 50s, she also self-admitted to Peking University for a bachelor's degree in psychology.
"Wanyan Huide is very troubled"
A few years later, she became popular and had more than three million followers on the Internet.
But the magic is that her popularity is not because of professional ability, but because of ridicule and questioning of her.
She was unconcerned about online science psychology for nearly three years, until May this year, when the torrential traffic suddenly hit her.
Along with the traffic comes the spoofs and memes of the Internet fun people.
Her "Peking University Bachelor's Degree in Psychology" degree was suspected of falsification, and her accent, appearance, and those "tribal" speeches have become the latest popular ghost animal material on the Internet, and even fed a group of bloggers who imitated her.
Source: @山东沸羊羊
The young man rushed into her live broadcast room and connected with her voice, not to listen to her lectures, but to play tricks.
They always deliberately asked her similar questions - teacher, what if I don't have my period. Teacher, what should I do if I fall in love with you.
Source: @完颜慧德
The root of Wanyan Huide's initial explosion was such an unconscious entertainment violence.
The violence continued for months, so much so that she had to go out armed for fear of being secretly photographed and turned into a spoof.
At the most exaggerated time, she received 400 harassing phone calls a day, and the whole person almost collapsed.
"Wanyan Huide is very troubled"
What's even more magical is that a few months later, this short documentary, which is only 16 and a half minutes long, made her change from the ridicule of the whole network to the object of empathy of the whole network, and became an inspirational role model and female role model overnight.
The vigorous god-making movement on the Internet has once again confused the identity boundaries between ordinary people Wanyan Huide and psychological counselor Wanyan Huide.
Cyber Lottery World
From overwhelming ridicule to overwhelming apologies and sympathy.
The online violence suffered by Wanyan Huide for half a year turned into kindness and mercy overnight.
This kind of story of ordinary people who happened "overnight" is what I would like to call a "cyber lottery myth".
A self-media account is equivalent to a lottery ticket in the cyber world.
In the Internet era, everyone is self-media, and everyone can have a self-media dream.
And this dream is like winning a "cyber lottery ticket".
Fantasize about becoming the lucky one of the traffic, and overnight, the fate is reversed.
As for how this "cyber lottery" dream is implanted in everyone's minds, just look at the stories of the so-called "ordinary people becoming popular" on the Internet.
For example, the "Wen Shen" Wen Huijun, which exploded some time ago.
An ordinary middle-aged driving school instructor swiped the circle of friends overnight.
The classic emo copywriting "In my life, I am walking on thin ice" + a soulful selfie, suddenly became a must-have Internet meme for 5G surfers.
Source: Internet
According to reports, after Wenshen became popular, it gained 3.6 million fans a day, and earned 8.4 million live broadcasts a day.
Because the popularity is too confusing, the major media are busy calculating how much he has earned, and at the same time they have to rack their brains to analyze why he is popular.
The conclusion is that everyone is the ordinary and easy to emo Wen Huijun.
Source: Internet
Another person who applies this set of explosive logic is Yu Wenliang.
As another myth of ordinary people born on the Internet in 2023, Yu Wenliang has gained millions of fans in ten days.
And his appearance is mediocre, and the video content has no talent, no Internet celebrity filters, only the daily life of eating and cycling.
But overnight, Yu Wenliang also became a "representative of ordinary people".
Source: Yu Wenliang Douyin
The myth of such ordinary people creating ordinary people is an important mechanism for the operation of the "cyber lottery" world.
Last year's popular Internet copywriting - "The gears of fate began to turn", but also rendered the mythical atmosphere of the cyber lottery to a climax.
Source: Sina Weibo
Countless stories of ordinary people who crossed classes through the Internet were re-encased in this sentence and went viral on the Internet.
Among them, the most widely circulated is a picture of the Internet celebrity twin brother Brother Yang.
The photo was taken in 2016 in the Guangzhou Metro.
"Brother Yang fell asleep on the suitcase tiredly, and Brother Yang was confused......"
Source: Internet
Later, "the gears of fate began to turn", and the grassroots Internet celebrity from the countryside became the boss of Douyin with a salary of up to 50 million a month.
Source: Sina Weibo
There is also an Internet celebrity "Luha" who imitates Lu Han's popularity.
More than a year ago, he was on the hot search because he formed a copycat boy group ESO, which was broadcast live on Changsha Pedestrian Street, but he was driven away by the city management as soon as the broadcast started.
Source: Sina Weibo
A year later, Luha was on the hot search again because he made too much money.
Source: Sina Weibo
At the age of 23, he has purchased a mansion worth more than 10 million yuan in Changsha and owns an office building worth 6 million yuan.
The average monthly income of live streaming is 5 million.
Netizens complained about this, "23-year-old Luha earns more than 23-year-old Luhan." ”
Source: Mammoth News
In the Internet era, the dream of "give me 1 yuan per person in China, and I can become a billionaire" seems to have become a reality.
Of course, the premise is that you have to win a "cyber lottery ticket" first.
Then complete the cashing on the platform - either live broadcast tip, or live broadcast delivery.
However, winning the lottery does not necessarily bring wealth, and the process of cashing out is often full of violence.
For example, Yu Wenliang has been popular for less than a month, and he was questioned about "collapsing the house" because he made "circle money" remarks in the live broadcast.
lost millions of fans within a few days, and was threatened and abused by netizens to his family.
Source: Yu Wenliang Douyin
Last year, the "digging and digging" peach teacher who relied on a children's song to become popular all over the Internet started live streaming after resigning.
But the cyberbullying was menacing, causing her great mental pressure, and even masochistic behavior for a time.
Source: High News
At the end of the day, in the world of cyber lottery, there is always only one true winner.
A life dominated by algorithms
On the other side of this lottery dream of getting rich overnight, it is a repetition of human tragedies.
Some time ago, in the article "The Death of the Anchor" published by Freezing Point Weekly, it was recorded that several anchors passed away one after another, and what they experienced on the platform was a life diametrically opposed to Wen Huijun and Luha.
Source: Freezing Point Weekly
Huang Zhongyuan is a grassroots anchor on the platform, who earns money by drinking live broadcasts, and broadcasts until two or three o'clock in the morning every day. Sometimes they also drink raw eggs, tadpoles, and cigarette butts. On the wall of the room, he wrote the words to motivate himself, "Money is more important than life".
On June 2, he died of vomit choking. And 15 days ago, he just attended the funeral of another drinking anchor, Wang Zhaofeng.
Because drinking to death is not uncommon in this circle.
The most effective form of attracting attention and getting traffic among anchors is to play PK. Within the limited time, fans on both sides will vote separately, and the one with the most votes wins, and the other side accepts the punishment, which is the competition between who is more ruthless and who can afford to play more. The punishment for many drinking anchors is to drink heavily and abuse themselves.
Source: Sina Weibo
The article interviewed Wu Li, another anchor who took this path, and described his text as:
"There's a thumb-sized area on the top of his head, and he's just grown tender flesh, and he's used it to smash beer bottles, and he's smashed Red Bull cans. The irregularly shaped scar on the stomach was blown by firecrackers. There are densely bulging, burned, cigarette butt scars on his arms.
He had chewed glass ballast, had a firecracker, and had a blade cut through his tongue, which made him lose his sense of taste for more than half a month. In June last year, he felt pain in his ear for two days because he had put a firecracker on his ear, and went to the hospital to be diagnosed with a perforated eardrum. 」
This kind of traffic is completely based on self-exploitation.
When we watch costume dramas, there are always people on the streets, some will break boulders on their chests, and some will have abdominal muscles and spears. There are also street circus jugglers abroad, where the three religions and nine streams gather here, and they rely on performing a "show" to make people make money. In ancient Rome, there were bloody scenes of gladiators fighting against beasts with their bare hands.
What they carry is actually the violence of the viewer.
Nowadays, this kind of show is not in decline, but is reborn in the form of cyber swords, from drinking, to weight loss, eating and broadcasting, and gluttony......
Source: Little Red Book
For a while, the overeating type of anchors was very popular, some of them ate 102 steamed buns at a meal, and some of them had several men at a meal, and many netizens used them as "mouth substitutes" during the fat loss period, which was called "electronic pigs".
But everyone knows that behind gluttony, if it is not fake eating, it is mostly vomiting.
By self-exploitation, everyone can be the center of a show.
In November 2017, Wu Yongning, the first person in high-altitude extreme sports and an "Internet celebrity" who performed high-altitude performances on platforms such as Huajiao Live Broadcast, fell from a building while climbing at Huayuan International Center in Changsha, Hunan.
In June 2020, Mr. Wang, a "big stomach king eating broadcast" in Shenyang, suddenly experienced symptoms such as numbness and dizziness when he was preparing for the live broadcast, and died after 7 consecutive days of rescue in the hospital.
In March 2021, the food and broadcast Internet celebrity "Bubble Dragon" passed away, and his weight before his death reached 320 pounds.
In October 2021, the Internet celebrity "Luo Xiaomei Maozi" committed suicide by drinking "diquat fast" in the live broadcast, and passed away after rescue efforts failed. Some netizens in the live broadcast room coaxed her to "drink it".
On May 27, 2023, the 312-pound Internet celebrity "Cuihua" passed away at the weight loss training camp. In addition to training during the day, she will also broadcast live at night and practice in front of fans.
- "The Death of the Anchor"
But such a dark side will only be fleeting in this speeding lottery world.
Soon, the myth of getting rich will make headlines again.
There are still more and more people rushing to come, because there are "role models", they are all ordinary and do not conform to the logic of the explosion, but they are just popular, and they are happy to mention 100 million in a few days, and they will spell out a suite in half a year.
The successful cases of these predecessors are like carrots hanging high in front of them, driving latecomers to not see the void under their feet, and to become "pigs" on the platform's content production line.
Source: Sina Weibo
As if the soldiers were pointed, the invisible hand of the platform algorithm manipulated everyone's fate.
An algorithm engineer at a platform once talked about how the company enables creators to produce a steady stream of content in a podcast.
When an account is just starting out, the platform's invisible mechanism will allow them to quickly taste the sweetness, such as higher views, more likes, and even more followers.
But soon, the newbie bonus passed, and bloggers needed to sharpen their heads to cater to the platform's black-box algorithm, such as trying different publishing times, content forms, and content durations......
It is difficult for fixed creative routines to survive on a highly involuted platform, and they can only continue to innovate, and the platform does not like content creators with a long production cycle, and many bloggers pursue daily changes.
As a result, creative bottlenecks and creative anxiety are the stubborn diseases that accompany almost every content practitioner.
Source: Douban
There are countless "tutorials" for each platform
As Dong Chenyu, a communication scholar at Renmin University, said: "The platform's algorithm is ostensibly called decentralized – everyone is making their voices heard, everyone can be the director of life, they can record their own life, and share their life with the world." But whether you follow its algorithm or not determines how many people it will allow you to share your life with. ”
The same is true for the live broadcast industry, the next step for almost every anchor who ushers in the explosion is to figure out how to monetize the traffic within a few days, because the greatest luck that amateurs who have no cultural capital to rely on is short-lived success.
In the end, when a person's value is eaten and squeezed out by the Internet and the platform, his Internet life will soon be exhausted.
Only the platform, like the big Russian turntable day and night, gives everyone the opportunity to "dream on an equal footing".
"According to the Report on the Development of China's Online Performance (Live Broadcast and Short Video) Industry (2022-2023), by the end of 2022, more than 150 million anchor accounts had been opened in the mainland online performance (live broadcast) industry, of which the average daily peak number of new anchors was 43,000. Among them, among the anchors who use live broadcast as their main source of income, 95.2% have a monthly income of less than 5,000 yuan, and only 0.4% of the anchors have a monthly income of more than 100,000 yuan. 」
It is like a new world Colosseum, where everyone is happy with others and is amused by others.
Here, the lives of ordinary people are thoroughly symbolized, transformed into a melody, a sentence with an accent, a magical selfie. It has become a hot stalk in the mouth of netizens, a playful ghost animal video, and a social currency among young people.
After the carnival of deconstruction with the flesh and blood of ordinary people as the material again and again, we may forget about the end of the network cable, maybe just a person who does not want to be selected by the traffic.
I still think of Yan Huide.
When she was interviewed, she was always a little lonely compared to the live broadcast.
I don't know how much substantial improvement the flow has brought to her life.
I can only see an ordinary person trying to make a living through the Internet, looking at everything that is happening around him, not feeling happy, only strange.
When it comes to the next, stop thinking of them as just symbols.
It is probably the most basic kindness of us, who are also ordinary people.