The first "top-stream" city at the beginning of 2024 is none other than Harbin. With its unique ice and snow beauty, endless welcome tricks, and warm and generous hospitality, Harbin is not only loved by people, but also affectionately called "Erbin", and has also received the attention of foreign media.
Night view of Harbin Ice and Snow World
Overseas Chinese News Network
The ice and snow burst with vitality
The Harbin tourism market is on fire. Data shows that on New Year's Day 2024, Harbin will reach the top of the most popular homestay destination for the first time. Experts believe that this is by no means accidental. Behind this is the improvement of infrastructure by the local tourism department and tourist attractions, building highlights to attract tourists and increasing playability. There is also the improvement of supporting facilities, including catering, transportation, accommodation, etc., to meet the needs of all kinds of tourists. The rich folk culture of Northeast China also attracts more tourists with the help of online platforms. The potential of ice and snow consumption has been fully released.
Malaysia The Star
Bring more business opportunities
The "fever" of ice and snow tourism highlights the economic vitality of winter. The development opportunities brought by ice and snow have strengthened new types of consumption, and also brought business opportunities to various ice and snow-related industries, thereby driving the sustainable development of the local economy. In addition to tourism, the winter sports equipment manufacturing industry in Heilongjiang Province is also booming. The production of products such as skates and skis invigorates the local economy. With the vivid demonstration of Harbin, a series of new "ice and snow +" consumption scenarios have emerged in various places, driving the rapid growth of the ice and snow economy.
The snowman appeared on the streets of Harbin wearing a flower jacket
Singapore Lianhe Zaobao
The popularity of ice and snow sports has soared
After the Beijing Winter Olympics, the popularity of ice and snow sports represented by skiing soared. In the winter tourism program, more and more tourists are focusing on more experiential travel methods such as skiing. In addition to the Northeast region, the Beijing-Tianjin-Hebei region is also the core ice and snow tourism and leisure consumption center. Skiing and ice skating are also included in the winter "sports list" in the southern region. As more people pay attention to ice and snow and participate in ice and snow, there is a lot to be done in the development of ice and snow tourism in many places in China. Promoting the in-depth integration of culture, sports and tourism will better release the potential of tourism consumption and promote the economy to achieve high-quality development.
Pakistan Observer
A covenant of ice and snow to the world
The overseas promotion season for ice and snow tourism in northern China has been launched in December 2023. With the theme of "Building Dreams for the Future", the promotion season has built a broad platform online and offline to showcase the charm of ice and snow in northern China, attracting more and more international tourists to China to enjoy the beauty of ice and snow and experience ice and snow tourism. China will hold overseas offline special promotion conferences in Malaysia and the United Arab Emirates to showcase the rich ice and snow tourism resources of northern China to the world in a wider scope and deeper dimensions.
Behind the attention of foreign media is every little thing that Harbin people strive to do well. The local people opened the mode of "full accompaniment", the citizens spontaneously organized free convoys, the taxi drivers "Jiaoziyin" recruited foreign tourists, the "artificial moon" rose in Sophia Church Square, and the government invited Oroqen people to lead the reindeer to parade......
Harbin opens a love ferry for tourists from the south
Behind these "sincerity", the level of urban management in Harbin has been continuously improved, and the local government has listened carefully to the opinions of the people, responded to social concerns in a timely manner, and formed a positive interaction with the people. He Jing, Secretary of the Party Leadership Group and Director of the Heilongjiang Provincial Department of Culture and Tourism, said, "The explosion is not accidental, and preparations have been made for a year. Tourists mentioned in the comment area what they need, we will go to what, tourists say that the weather in Harbin is too cold, we built a lot of small warm houses, tourists say they don't know how to eat frozen pears, we make frozen pears on the plate. ”
Plate frozen pears
Titles and new stalks are constantly searching
Refresh the novelty of tourism
The trend of Internet memes has also boosted Harbin. From "Southern Little Potato" to "Southern Little Golden Bean" and "Potato Princess", Guangxi "Xiaosha Tangerine", from "Erbin" to "Binzi", from "Pet Literature" to "Dig out the heart and lungs and dig out the family", the endless hot searches of new stalks have also constantly refreshed netizens' novelty about Harbin tourism.
"Artificial Moon" rises over Hagia Sophia Cathedral in Harbin
Experts pointed out that the "popularity" of urban cultural tourism out of the circle, the need for the right time, place and people, this winter Harbin explosion, is the result of the psychological changes in the consumption of tourist groups, the government to take precautions, and the Internet to create a meme, ice and snow tourism has seasonal characteristics, grasp the opportunity of cultural and tourism consumption recovery, not only to take advantage of the momentum, but also to make up for the shortcomings, actively respond to market changes and tourist needs, and improve tourist satisfaction and experience, in order to continue the charm of the city, in order to promote cultural tourism consumption from the "good start" to the "long red". ”。
Transferred from: CCTV4 "China News"
China Central Radio and Television Chinese Global Program Center New Media
来源： CCTV4