On the evening of January 6, Bilibili (hereinafter referred to as "Bilibili") held the BILIBILI POWER UP 2023 Top 100 UP Main Ceremony, and presented a number of individual awards such as the best work of the year, the most popular of the year, the commercial influence of the year, and the new business force of the year at the ceremony. The UP main "Film and Television Hurricane" won the "Most Popular of the Year", "Chess Player Warhawk" won the "Dark Horse of the Year", and "Stickman Alan Becker" won the "Best Work of the Year" for "Stickman VS Math (Math)". In addition, 16 UP masters, including "Mr. Mi Gaze" and "Dean Xiaochao", were awarded the "Business Influence of the Year" and "Business New Power of the Year".
This year is the sixth consecutive year that Station B has held the Top 100 UP Main Ceremony. As a foreign word, "UP master" means "uploader", which refers to the content producer who uploads video and audio files on video websites and forums. The main list of the top 100 UP at station B is not only a vane for understanding contemporary young people, but also a reference standard for the content industry to evaluate the top creators.
According to the data, in the third quarter of 2023, the average daily active users of Station B exceeded 100 million for the first time and reached 103 million, and the average number of monthly active users also reached a new high of 341 million. The average number of daily active UP hosts on station B increased by 21% year-on-year, the number of UP hosts with more than 10,000 fans increased by 36% year-on-year, and the average monthly video contribution volume increased by 37% year-on-year to 21 million.
With the growth of the number of users and the expansion of the circle, the content categories of station B are becoming more and more diverse, and some UP masters who are deeply engaged in the vertical field have entered the top 100 list for the first time this year. For example, the UP master "Song Hao Teacher Official" is very popular for saving many students who are deeply trapped in the "sea of mathematics suffering", and the cumulative number of broadcasts of the "Advanced Mathematics" course released by him is as high as 140 million, which is equivalent to the total number of students he has taught in the school for 100 years; It is the favorite weather reporter of station B users, focusing on the forecast analysis of extreme weather and the popularization of disaster prevention and mitigation, and the vertical content of meteorology is vivid and easy to understand.
Screenshot of the UP main "Teacher Song Hao Official" Station B
Yang Cheng, Minister of the Propaganda and Culture Department of the Chinese Weiqi Association, awarded the honor of "Dark Horse of the Year for Live Broadcast" to the "Chess Player War Eagle" on the spot. Zhan Ying, who was originally a professional second-stage player of Go, quickly became popular because of a true expression in the live broadcast room of Station B, and his fans increased by more than one million a year. What's even more rare is that after becoming popular, she still persevered in talking about chess, and led a number of famous Go players in the form of live broadcast and sharp comments in the air, setting off a Go boom on the whole network.
UP main "Chess Player War Eagle" won the "Dark Horse of the Year in Live Broadcast"
"Film and Television Hurricane", which has been ranked among the top 100 UP masters for five consecutive years, is a benchmark figure in the field of video production. While maintaining the high level of the main channel, he has also created a number of popular accounts. At this awards ceremony, "Shaoxuan SRAG", a disabled fan who had realized his dream of running because of his video creativity, came to the scene as a special guest and awarded the honor of "The Most Popular of the Year" to "Film and Television Hurricane".
The UP main "Film and Television Hurricane" received the "Most Popular of the Year" trophy from fans
As the young users of station B have entered a new stage of life, the content consumption fields of household appliances, mother and child, and automobile have sprung up, and a number of highly successful commercialized UP owners have emerged. "Mr. Miglare" is one of the representative figures. During the "Double 11" period in 2023, he created a cumulative payment amount of 1.68 billion yuan through all channels of live streaming, a year-on-year increase of more than 400%. In the third quarter of 2023, 1.68 million UP owners will receive revenue on Bilibili, a year-on-year increase of 34%. Among them, the number of UP owners who earn revenue through video and live streaming increased by more than 160% year-on-year.
Editor-in-chief: Li Junna
Source: Author: Zhang Yi