Recently, Le Cordon Bleu officially launched the Four Elephants Craft Beer. Sixiang Beer combines the four sacred beast elements of Chinese mythology and the design style of the national tide, and at the same time combines the auspicious meaning of the sacred beast and four different flavor experiences, trying to bring consumers a double feast of spirit and taste buds.
Le Cordon Bleu Four Elephant Craft Beer
Sixiang craft beer has its own flow attribute in terms of appearance design. Its exterior design has changed the classic simple American style and replaced it with colorful national tide hand paintings. The four illustrations have very different styles and distinctive characteristics: the Suzaku theme is fierce and warm; the green dragon is solemn and cold; the white tiger is mighty and slaughtered; and Xuanwu has changed its traditional image and becomes more radical and avant-garde. In addition, the illustration part is also full of details, and the four sacred beasts all interact with beer, or claw grips, or hold wine with tails and wings, which fits the theme and adds a lot of vitality to the overall look. The overall packaging main vision can be divided into three parts: the name of the top sacred beast; the illustration of the central sacred beast, the classic LOGO of Le Cordon Bleu beer; and the bottom flavor label. It can be seen that the overall perception of the four elephant craft beer strives to reflect the stylistic characteristics of different sacred beasts, but maintains a high degree of unity to form a matrix trend.
In the Four Elephants Craft Beer, the four sacred beasts represent four different flavors and have multiple auspicious meanings. Representing the Yan Emperor and the god of the Seven Houses of the South, suzaku, meaning noble and auspicious, the theme flavor is osmanthus lager, the taste is refreshing; the Xuanwu representing the Black Emperor's sword, symbolizing wisdom and longevity, the theme flavor is tropical style IPA, the flavor is mellow; the green dragon representing Fuxi, which means spring returning to the earth, ready to go, symbolizing vitality, benevolence, wealth and good luck, its amber-air flavor theme, known for its rich sense of taste; the white tiger, as the representative of the White Emperor, has the ability to avoid evil, disaster, pray for abundance, and punish evil and promote good, get rich and get rich, Happy marriage has a variety of divine powers, and its lilac wheat theme flavor has the characteristics of freshness and extreme.
The four tastes and profound auspicious meaning of Le Cordon Bleu Four Elephant Craft Beer also reflect from the side that on the road to brand rejuvenation, Le Cordon Bleu beer is not only a simple visual innovation, but also makes a lot of efforts in product experience and spiritual culture. Through the blending of a variety of flavors and different alcohol content and wort concentration ratio, in order to create a more diverse differentiated product experience for users, relying on the national tide fashion linkage sacred beast cultural elements, trying to resonate at the spiritual level, narrowing the distance of user groups, in order to establish a broader and deeper brand goodwill.
In recent years, the gradual mainstreaming of houlang consumption and the awakening of the self-confidence of Chinese national culture have made the national tide more and more prevalent. However, the road to brand rejuvenation has never been to emphasize design and light experience, in the market is constantly subdivided, consumer groups gradually tend to be rational today, only to achieve the multiple combination of brand culture and product reputation, it is possible to truly seize the recognition of young consumer groups and win a deeper sense of brand identity.