There is still more than a month left before the Spring Festival, and the atmosphere of the New Year is getting stronger and stronger. "It's too busy, it's really too busy. "Recently, Lou Baojuan, the proprietress of Yiwu Baojuan's New Year's painting, was so busy that she couldn't even take care of eating, and she was pulled away by customers from time to time during the telephone interview.
Hangzhou Qianjiang Small Commodities Market also felt a sense of warmth. Last year, due to the opening of the epidemic, many people were still in a state of physical recovery, and many companies also suspended their annual meetings, and the action of taking the New Year seriously was implemented until 2024.
Tens of thousands of Spring Festival couplets were sold out in one day
"This year, there are many types of products about dragons, pulling, hanging, pasting, and rotating, and there are more than 1,000 categories in our store alone. Lou Baojuan said, "It stands to reason that this time of the year has come to an end, but there are too many people who replenish the stock this year." ”
As soon as it opened recently, the store was full of customers who rushed to replenish the stock, for example, the Year of the Dragon couplets have been sold out, and tens of thousands of them are made every day, and they are all sold out on the same day when they are brought to the store. "On the first day of the new year, the products in the store were basically grabbed. Lou Baojuan, who didn't rest on New Year's Day, excitedly shouted three "Year of the Dragon" in the circle of friends.
These days, her factory has to work overtime every day. "There's still a lot of work that I haven't had time to do and take it out for processing. Lou Baojuan said that many people were sick during the Spring Festival last year, and the atmosphere of the New Year was obviously affected. This year is completely different, almost every customer's purchase volume has increased, and the overall sales volume of the entire store has increased by about 20%.
For more than 30 years, New Year's paintings, lanterns, Chinese knots and other festival supplies, Baojuan New Year's paintings are done in foreign trade and domestic trade, as far as Spring Festival products are concerned, 9-10 months is the peak period of foreign trade orders, and after November, it is mainly domestic customers, and recently it is the replenishment season of major wholesalers.
Baojuan New Year Painting has an independent factory, and the products are all independently and originally designed. The two series of "Lots of Money" and "Full of Blessings" have sold very well, which also shows everyone's expectations for the new year.
"The atmosphere of this year's New Year will definitely be strong"
The wholesale market is busy, and so is the retail side. In the area on the first floor of Hangzhou Qianjiang Small Commodities Wholesale Market, there are many people coming and going. An aunt bought four lanterns in one go, saying that the family has two new houses to move in this year, and they all need lanterns at the door to have a good festive year.
Sister Wang, who has been making gifts in Qianjiang Market since 1997, said that they mainly do weddings every day, and at the end of the year, they will focus on Spring Festival products. Business has been significantly affected in the past three years, and sales have increased significantly this year, and it is expected that the peak sales period will be ushered in in another 10 days.
"The atmosphere of this year's Chinese New Year will definitely be strong. Sister Wang said that she had felt it since New Year's Day, and that day was particularly busy for two days, in addition to the four daily staff, she also called the children at home to help receive customers and pack and ship.
Among the people who come and go, there is no shortage of people who order New Year's goods for enterprises and units. "There are obviously more customers purchasing at this year's annual meeting, and there is a great demand for venue decoration. Sister Wang said.
Mr. Zhou is one of them. He wants to purchase a batch of lanterns and Chinese knots: "I didn't hold the annual meeting last year, but I plan to do it seriously this year." The budget has been approved, and the boss specially emphasized that you should choose a good-looking and exquisite one. ”
Because of the recovery of business, many stall owners in the market said that they have more stocks this year than last year, and they are still hurrying to make up for some in-demand goods recently.
Searches for products related to the "Year of the Dragon" increased by 640 times year-on-year
Not only offline, but also online products related to the Year of the Dragon are also attracting attention. According to data released by Taobao Roadside Agency, searches for "Year of the Dragon" related product terms increased by 640 times year-on-year in the past week.
Year of the Dragon couplet, Year of the Dragon Tang costume, Year of the Dragon ornaments, Year of the Dragon sweatshirt, Year of the Dragon warm suit, Year of the Dragon desk calendar, Year of the Dragon plush dolls, Year of the Dragon red envelopes, Year of the Dragon clothes and socks, and Year of the Dragon mobile phone cases have become the top ten best-selling products. Among them, bright yellow embroidered dragon shorts have become a new trend, and some merchants have accumulated sales of more than one million.
In addition, the "2024 Year of the Dragon Cultural and Creative" topped the Taobao hot search list, and the Year of the Dragon notepad "Shenlong Ben", "Dragon Spirit" Dragon Year Desk Calendar, and the Year of the Dragon Sachet Car Pendant for Peace have become hot search products. Year of the Dragon Spring Festival couplets, Year of the Dragon New Year blind box, Year of the Dragon socks gift box, Year of the Dragon teacup set and other national tide Dragon Year souvenirs are also on the hot search list, and the hottest Year of the Dragon red underwear Everyone has prepared for themselves and their relatives and friends early.
Aoyu Lantern, which has exploded since the beginning of last year, is located in Hangzhou with the brand "Wang's Hand Creation". They began to develop the Year of the Dragon zodiac series in October last year, and successively launched new dragon hats, Year of the Dragon lanterns, Year of the Dragon sachets, Year of the Dragon earrings, hand-embroidered national style toys around the New Year, and more than 1,000 orders per day, in short supply. Because the products are all handmade, the show girls in Guizhou, Yunnan, Sichuan Daliangshan, Hunan, Shaanxi and other places are working overtime to usher in the busiest days of the year.
Source: Orange Persimmon Interactive reporter Liu Yongli