Promoting Tea with Festivals and Developing The Industry with Tea—— A Review of the 5th Hunan Anhua Black Tea Cultural Festival

In the golden autumn of October, the black tea is fragrant. From October 21st to 24th, the 5th Hunan Anhua Black Tea Cultural Festival was held in Anhua Black Tea Characteristic Town. Liu Zhonghua, an academician of the Chinese Academy of Engineering, released a new book to interpret the health code of Anhua black tea, 5 Anhua world champions served as Anhua health image ambassadors, the Forbidden City "Qianlianggong Tea" returned to Anhua's hometown, and the Anhua Black Tea Merchants Conference and the China Tea Industry New Economy Forum were held... The festival is full of exciting events.

This year's Black Tea Cultural Festival had 188 enterprises participating in the exhibition, holding 15 activities, signing 66 production and marketing projects, and the total contract amount reached 150 million yuan. During the festival, Anhua also signed 14 investment projects, with a total investment of 10.2 billion yuan, an increase of 163.94% over the previous session.

Promote tea with thrift, and prosper with tea. The 5th Hunan Anhua Black Tea Cultural Festival was successfully held, which effectively enhanced the brand influence and reputation of Anhua Black Tea and boosted the high-quality development of Anhua Black Tea Industry.

Choose "black" and excellent, a leaf writes "Anhua miracle"

"This is the best of Anhua black tea, very precious, the yield is very small, it is a tea that cannot be measured by price." On October 23, at the Huangyuan Tea Industry booth, Qiu Jian, the general agent of Hunan Huangyuan Tea Industry Guangxi, fell in love with a product. He warmly made tea for the tea guests and praised them.

During the festival, whether in the tea enterprise booth in the Anhua black tea exhibition area or at the new product launch conference held by the tea enterprise, the praise of many merchants from outside the province can be heard, who are all coming for Anhua black tea.

The development of Anhua black tea industry benefited from the decision of Anhua County to choose "black" and excellent.

Anhua green tea originally had a certain popularity, and Anhua County had repeatedly weighed whether to develop "green" or "black".

Compared with the other five major teas, black tea has the characteristics of more aged and more fragrant, and during a certain aging period, its quality is becoming more and more perfect with the extension of storage time, and the value is higher. It has significant effects in supplementing dietary nutrition, digesting food and lowering lipids, and regulating gastrointestinal function. Anhua is the birthplace and only production place for many products in the Chinese black tea family. In the end, Anhua County decided to do something and not to do something, make black tea bigger and stronger, and let the traditional black tea phoenix nirvana. In May 2007, Anhua County issued a document to clearly develop the Anhua black tea industry as a characteristic industry, creating a well-known black tea town in the country.

Since then, a small piece of tea has written a magnificent chapter of promoting the economic development of the county and realizing the prosperity of the people and the strengthening of the county. From 2007 to 2020, the tea garden area in Anhua County has developed from 100,000 mu to 360,000 mu, the tea processing capacity has increased from 10,000 tons to 85,000 tons, and the comprehensive output value has increased from 600 million yuan to 23 billion yuan.

Anhua black tea fame, Anhua County because of the snobbery, follow the trend, through the holding of Anhua Black Tea Culture Festival, Tea Garden Opening Festival and Tourism Festival and other festivals, highlighting the charm of black tea, Anhua black tea industry grew into the largest local scale, the loudest brand, the highest comprehensive benefits, the largest number of employees, the best growth of the rich democratic industry. Anhua black tea, the road to prosperity and prosperity, is getting wider and wider.

The city of production is integrated, and the tea aroma of "China's most beautiful small city" is overflowing

The 5th Hunan Anhua Black Tea Culture Festival is held in the black tea characteristic town, which is the representative of "tea tourism and cultural integration, shanshui city integration, and integration of one, two and three industries", and the tea aroma is overflowing and the vitality is bursting.

Anhua is based on the black tea industry, black tea base construction, leading enterprise construction, market construction, cultural construction and other measures at the same time, black tea town came into being, among the first batch of agricultural characteristics of our province. In September 2017, Anhua County introduced strategic investors to invest 10 billion yuan to build the only black tea characteristic town in the country into a black tea research and development innovation demonstration area, a tea garden scenery viewing area, a black tea trading distribution area, a black tea cultural experience area, a water sports leisure area, a health and fitness resort area and a golden area for global tourism, so that Anhua truly becomes a "world black tea center".

Yuanchang Hengtaicheng, located in the core position of Anhua County Business Circle, is the largest commercial complex in Anhua County, with a construction area of more than 60,000 square meters and an operating area of more than 60,000 square meters, integrating shopping, catering, film and television, and leisure, bringing together more than 110 well-known brands at home and abroad, of which nearly 40 brands have settled in Anhua for the first time, which can meet the all-round needs of citizens shopping, leisure, social networking, catering, entertainment, etc., bringing a modern and pleasant business experience.

The aroma of tea wafts in all directions. In the black tea town where industry and city are integrated, black tea culture square, Zijiang water tourism, Tangjiaguan ancient town, Binjiang New Town... With the implementation of key projects, the old city is radiant, and the new urban area extends the skeleton, like a bright pearl, adding luster to the development of the town, so that Anhua, the "most beautiful small city in China", highlights the characteristics of "small and fine" and "small and beautiful".

The characteristic town of black tea has become another loud business card in Anhua.

Scientific and technological support, let people "love at first sight" of Anhua black tea

New books released at the opening ceremony, attended the New Economy Forum, and delivered speeches at the corporate celebration... If you choose who is the busiest in this year's Black Tea Cultural Festival, it is liu zhonghua, an academician of the Chinese Academy of Engineering.

The project of "Key Technological Innovation and Industrialization Application of Black Tea Quality Improvement and Efficiency Improvement" led by Academician Liu Zhonghua won the second prize of the National Science and Technology Progress Award, which is the highest honor won by the Chinese tea industry in the field of national scientific and technological innovation so far.

Liu Zhonghua said that black tea is now "long-term love", and technology should make people "fall in love at first sight" for it.

From the national border sales of tea to the sudden emergence of health drinks selling well throughout the country, Anhua black tea is popular behind the "blessing" of science and technology. As a technology-based and innovative enterprise, Hunan Hualai has established a product research and development strategy - to drive the industrial chain with science and technology, to drive product updates with science and technology, and to drive the construction of sales and franchise systems with science and technology. Establish cooperative relations with scientific research institutes and universities to develop and produce a variety of new black tea deep processing products. Using black tea extract, R & D and production of black tea toothpaste, black tea mask and other toiletries, popular, functional, convenient, fashionable black tea products penetrate into people's daily life.

Anhua black tea brand has been launched, the reputation is outside, in order to make good tea look good, delicious, good brewing, in recent years, Anhua County to promote the transformation and upgrading of tea enterprises, from traditional tea enterprises to technology-based enterprises, and actively embrace the Internet, improve quality and efficiency.

This year's Black Tea Culture Festival, the reporter was pleased to see that many tea companies with the help of the power of science and technology, focus on opening up the "last meter" of Anhua black tea to consumers, and launch a series of modern black tea products: simple and atmospheric fashion packaging, simple form, portable tea bags that are out of the soup at a time, simplifying the complexity and eliminating the restrictions on various tea sets and drinking methods when drinking traditional black tea.

Because of the tea friendship, to tea friends. This year is a new starting point and a new start year for Anhua to implement the integrated development of "tea tourism, culture and sports". Tea tasting is not only a happy thing in life, but also a major event in economic development, and Anhua Black Tea is writing a new chapter of more beautiful mountain and rural changes.

Source: Hunan Daily Huasheng Online