The person in charge of NIO mobile phone has resigned

The person in charge of NIO's mobile phone business in dispute has just left.

36Kr was the first to break the news that Yin Shuijun, the head of Weilai mobile phone, would leave his post and the business would be taken over by Bai Jian, vice president of hardware.

Subsequently, Bai Jian confirmed and explained the change on Weibo. Yin Shuijun also confirmed his resignation to the smart car reference.

Yin Shuijun joined NIO in 2022, and NIO Phone was built from scratch in his hands, and it has been less than four months since the phone was listed.

△ Yin Shuijun, the former head of Weilai mobile phone

As the news of his resignation spread, the controversy over NIO's mobile phone business was brought up again.

At present, there are two interpretations in the outside world, some believe that Yin's departure is the continuation of NIO's overall contraction, and another view is that this shows NIO's anxiety about the mobile phone business, and the reason for the anxiety is the desire to do a good job in mobile phones.

In fact, since the exposure of the NIO Phone project, NIO's cross-border machine building has been full of controversy.

Especially when the company's operation continues to be under pressure and the main business needs to break through, the necessity of making mobile phones has been discussed again and again.

But so far, Yin's resignation does not mean the termination of NIO's mobile phone project.

The person in charge of NIO Mobile confirmed his resignation

The news was first exposed by 36Kr, saying that NIO issued an internal letter, saying that Yin Shuijun will no longer be the person in charge of NIO mobile phones.

The business will be taken over by Bai Jian, vice president of NIO Hardware, who will report directly to Li Bin, and the organizational structure and division of responsibilities of each department will remain unchanged, and the head of the department will report to Bai Jian.

Soon after the news came out, some netizens sighed in the comment area of Yin Shuijun's Weibo, and were confirmed by Yin Shuijun's side:

In the afternoon of the same day, Bai Jian, vice president of Weilai Hardware, posted on Weibo to confirm that he would take over the mobile phone business, and spoke highly of Yin Shuijun's work:

The front game is so well played.

commented that Weilai's mobile phone was a "successful counterattack", and also said that he was under a lot of pressure.

Just now, Yin Shuijun reposted Weibo, confirmed that Bai Jian would succeed him, and said that Weilai would continue to make mobile phones.

As for the reason for Yin Shuijun's resignation, Yin Shuijun's response to the smart car reference said:

I want to take a break.

The internal letter also gives a broad explanation:

Personal and physical reasons.

But in addition to individuals, the most interpreted by the outside world is still NIO's mobile phone business.

牵头人离开，NIO Phone继续？

After the news of Yin's resignation came out, the outside world interpreted it as a continuation of NIO's business contraction, cost reduction and efficiency increase.

At the beginning of November last year, Li Bin informed all employees in the form of an all-staff letter that the company would lay off 10% of its staff to optimize the organization and reduce costs and increase efficiency, which would be completed by the end of November.

In the subsequent third-quarter earnings call, NIO said that projects that cannot improve business performance within three years will either be cut or postponed.

Coincidentally, Li Bin said before when he responded to making a mobile phone that it would take three years to judge the right and wrong of making a mobile phone. However, he also immediately stressed that making mobile phones "is not entirely a financial meaning".

Therefore, some people start from NIO as a whole, thinking that as a car company, making mobile phones can be said to be a marginal business, and according to the previous plan, 1 billion yuan will be invested every year.

In addition, insiders revealed that when NIO was optimizing the organization and integrating the duplicate departments of the intelligent cockpit, there were already senior executives leaving.

Yin Shuijun's departure can also be said to be the continuation of NIO's adjustment of business and streamlining the team.

Some people focus on the mobile phone business itself, believing that NIO Phone has been full of controversy since its birth, and now the sales volume is not good, and there is no room for growth, so the person in charge has left.

NIO responded to the starting point of making mobile phones, in fact, it is to enhance the car owner's car experience.

Yin Shuijun once revealed that Weilai had also considered cooperating with smartphone companies to build machines, but there was no negotiation.

In addition, from NIO's own point of view, the supply chain of smart cars and smart phones overlap.

From the outside, after years of development, the route of building smartphones is very mature, and there are a large number of engineers.

Cooperation can't be discussed, but there is a way to be found, someone is available, and there is something to be collected, so NIO decided to build its own mobile phone, poached people from "Huami OV" to form a team, and after nearly two years, launched a NIO Phone in November last year.

Equipped with Qualcomm Snapdragon 8Gen2 processor, the screen is a 6.81-inch Samsung 2K screen, supports 120Hz high brush, and uses a 5200mAh large battery.

Provide 12GB+512GB, 12GB+1TB, 16GB+1TB three memory configurations, the price is 6499 yuan, 6899 yuan, 7499 yuan.

The price of "more expensive than iPhone" has made the already controversial project even more talked about by the outside world.

After the mobile phone was launched, NIO Phone was also praised by some car owners, who believed that the system was simple, there was no advertising, and the interconnection between the car and the machine was also convenient.

△ Bai Jian, Vice President of NIO

Bai Jian, vice president who is also in charge of Yin Shuijun's original business, said that its main machine is now NIO Phone.

But there are also many car owners who don't buy it, and it is still a problem for NIO to open sales of mobile phones.

Before the release of the mobile phone, Li Bin said:

NIO mobile phone as an iPhone backup is absolutely overmatched.

But embarrassingly, in his latest public appearance, as of last month, his main machine is still the iPhone.

The controversy continues, but at present, it can be confirmed that Weilai mobile phones will continue to do it, and Li Bin previously revealed that Weilai mobile phones will continue to iterate in the future.

At present, NIO mobile phone related positions are also recruiting.

And the person in charge, Bai Jian, has already stated that the combination of drivers will be closer, and he is confident and looking forward to the "chemical reaction" after further pulling.

△ White Sword in the OPPO period

And Bai Jian is actually a veteran of smart phones, and joined NIO in November 2020.

Previously, he was the general manager of Xiaomi's chip and forward-looking research department, and before that, he also served as the hardware director of OPPO.

Baijian originally came for the wave of smart cars, but now he is going around and around, and he has once again picked up the familiar business of mobile phones.

A NIO business that is still being disputed.

Are you optimistic about the prospects of NIO phones?

— END —

Countdown to the annual product plan collection for intelligent driving!

With the continuous landing and onboarding of various solution products, the intelligent driving industry has also ushered in a watershed moment. At the same time, in order to share the industrial pattern and representative cases more completely, the "Intelligent Driving Annual Product Plan" solicitation was launched at the same time, which systematically introduced the current situation of the industry and the characteristics of each product through the report, and provided a panoramic framework cognition.

The deadline for the collection of cases is: January 26, 2024

[Smart Car Reference] original content, without the authorization of the account, it is forbidden to reprint at will.

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