In 1983, the first Spring Festival Gala, that year, the entertainment industry set off a wave. It's been 40 years since the gala was one of the most impressive and outrageous. Ten days before the broadcast, the name of the event was set as "Spring Festival Gala", and the four hosts were all non-professional candidates, and the live broadcast was adopted for the first time, and the national treasure giant panda was also "forced to perform". These seemingly outrageous decisions have left a strong mark in the hearts of the audience.
At that time, the preparations for the Spring Festival Gala were far from complicated as they are today, and it was better described as hasty than elaborate. In November 1982, the leaders hurriedly decided to hold a party, and the director of CCTV found director Huang Yihe. Huang Yihe knew that the task was daunting, so he gathered a group of good friends and came up with a bold innovation: live broadcast and on-demand programming by audience phone. This unprecedented form was both an innovation and a great challenge for the time.
In terms of casting, Huang Yihe broke the convention and did not invite a professional host, but invited two cross talk actors (Ma Ji, Jiang Kun), a pantomime actor (Wang Jingyu), and a smash hit actress (Liu Xiaoqing). At the opening, the actors almost sat in the audience and performed directly from their seats.
Although there is no script, and the host does not have a hand card, the scene is full of problems, and the program received by the front-line operator is forgotten by the host in the next second. In response to the audience's on-demand, the actors prepared multiple shows, and everyone rushed to the stage, resulting in even more chaos on the scene. The on-demand phone was so loud that the telephone equipment overheated, and the fire brigade had to urgently cool down to ensure that the party went smoothly.
In addition to audience on-demand, the programming also appeared to be rushed, and the actors needed to prepare multiple programs in a short period of time. Li Guyi even sang six songs solo in one night, but the audience was not satisfied, so they asked to sing two more songs by name. In this hastily planned evening, every link was full of uncertainties and challenges.
It is worth mentioning that "Hometown Love" sung by Li Guyi was a banned song, but because the audience ordered it, Huang Yihe finally asked the leaders to agree to sing on stage. Giant panda Panpan also appeared on the stage of the Spring Festival Gala for the first time, showing a "eating and broadcasting" performance, however, this link was later canceled due to the protection of animals.
40 years have passed, and the first Spring Festival Gala has left a unique mark, and this gala, which is full of haste and outrageous, has become the most memorable scene in the history of the Spring Festival Gala. However, today's Spring Festival Gala seems to be far from the original innovative spirit, and has been criticized by the audience as "one session is not as good as the other". Time passes, entertainment is renovated, TV is no longer the only way to entertain, and the needs of the audience are diverse.
In recent years, the Spring Festival Gala has been more and more criticized by the audience, and the accumulation of traffic stars seems to have replaced the original creativity and novelty. While pursuing popular memes and Internet buzzwords, the Spring Festival Gala seems to have lost its original intention and become unattractive. The audience joked: "I knew it was so funny, so I would have saved it for the Spring Festival Gala." ”
In today's development of the times, the Spring Festival Gala should uphold the responsibility of leading the trend, rather than blindly following the trend. It shouldn't just be a pile of traffic, but a big family party that brings resonance and laughter to audiences of different ages. Over the past 40 years, the Spring Festival Gala has undergone changes and left many wonderful moments, but it also needs to reflect on how to regain the spirit of innovation and create more memorable moments. Perhaps, the future Spring Festival Gala can draw inspiration from the original brave attempt to present a more colorful entertainment feast for the audience.