Recently, Xie Qingshuai's family of 6 quickly became popular on the Internet through a touching story of recognizing relatives and accumulated millions of fans. What is even more surprising to the outside world is that they immediately started live streaming and sold more than 5 million goods in one fell swoop. The act sparked huge controversy online, with some speculating that it might be a well-planned marketing show and others saying that their approach was too exciting. In any case, the business operation of Xie Qingshuai's family is indeed worth pondering.
As a generation that grew up in the 90s, Xie Qingshuai is a typical business elite. His long-lost siblings are also shrewd. They quickly seized the opportunity of the Internet age, but their approach was indeed too quick and radical, triggering a backlash from public opinion. We should not be judged, but they still have a long way to go, and public attitudes will be a big test. Whatever the original intention, Xie Qingshuai should cherish this reunion and run his business in a more low-key and cautious way, so as to win long-term trust.
1. After 26 years, the brothers and sisters are finally reunited
On December 1, 2020, after 26 years of losing contact, Xie Qingshuai finally met a reunion with his brothers and sisters in Jingzhou, Hubei. Witnessed by many media, the family cried silently, and the scene was moving. According to Xie Qingshuai, he was born in a wealthy family, was recognized when he was 1 year old, and has been living in another family since then. It wasn't until this year that he found his biological parents and three siblings in the DNA system, and everyone hugged each other and cried, which was a very touching scene. "I don't have to live alone anymore. Xie Qingshuai said excitedly.
It is reported that Xie Qingshuai's biological father Xie Yongqiang is a relatively successful businessman in Jingzhou, and among Xie Qingshuai's three siblings, the eldest brother Xie Guoqiang and the second brother Xie Minqiang have entered middle age, and the younger sister Xie Huiqiang is 38 years old this year. They were all excited to see their long-lost brother come back, and Xie Guoqiang even promised Xie Qingshuai on the spot that he would buy a mansion to celebrate the reunion. "My brother is back, and our family wants to have a good reunion!" Xie Guoqiang said.
2. Business activities: Complete a number of layouts in just a few days
The story of Xie Qingshuai's family's reunion quickly became popular online, and their Douyin followers began to grow rapidly. Obviously, Xie Qingshuai's family seized this business opportunity. In just a few days, they completed a series of commercial layouts.
On December 4, Xie Qingshuai registered his Douyin account and immediately began uploading videos of family gatherings. His Douyin account attracted millions of followers within hours. On December 15, the eldest brother Xie Guoqiang and the second brother Xie Minqiang also opened their own Douyin accounts. And just the day before, Xie Qingshuai's sister-in-law changed the name of the company she registered on February 28 to "Hebei Dongshuai Network Technology Co., Ltd." and expanded her business scope to live streaming and e-commerce.
3. The first live broadcast will achieve 5 million sales
After the company changed its name and expanded its business, Xie Qingshuai's family quickly began to act. On December 23rd, they conducted their first live broadcast on the Six live streaming platform, and they actually sold more than 5 million worth of goods in just a few hours, which surprised everyone. It is reported that down jackets and health care products were mainly sold in this live broadcast, but most of the products did not indicate the source in detail, and the quality was uneven, which aroused questions from buyers.
After successfully selling a large number of goods, Xie Qingshuai happily said to the camera: "This is all the support of the family! Thank you!" and his eldest brother Xie Guoqiang also happily said that he would continue to support his younger brother's career. But such a posture has clearly caused public dissatisfaction, and some people have begun to question whether the family planned to use this confession experience to hype and monetize in the first place.
Fourth, public opinion is polarized
Some netizens said that Xie Qingshuai contributed to the family through e-commerce entrepreneurship, and there was no problem in itself, and it was normal for him to pursue profit maximization as a businessman. But they act too fast, appear too shrewd, and commercialize the touching family story in the first place, and it's hard not to think that it's planned.
Some netizens also said that even if Xie Qingshuai planned to operate commercially from the beginning, it would be a good thing to be able to reunite the family. He has business acumen and means, but he should be more used to start a business. Live streaming is indeed ugly, but with a money tree, there is no reason not to squander.
Some netizens said that Xie Qingshuai's family may not have malicious intentions, but as ordinary people, they will also have the idea of getting rich. Acknowledging relatives is easy to be concerned about, and it is normal for family members to be happy when they reunite, but also to think about making some money, that's all.
To sum up, Xie Qingshuai's approach can be said to be "seizing business opportunities at a critical moment" in the industry, but in the eyes of the public, it is "too keen and too impatient", which has caused a lot of negative emotions. It is true that the public is sensitive to the general aversion to the Internet celebrity economy, but more often than not, they have entered the commercial operation mode too quickly after such touching deeds, which makes people feel that they are "cutting leeks".
5. Conclusion: Cherish reunion and low-key management to win trust
Regardless of whether the Xie Qingshuai family planned in advance or not, their business sensitivity and execution ability are truly amazing. But in the face of the PR crisis, they clearly made mistakes, and their overly excited and impatient ways of acting made it difficult for the public to agree. We should not judge that it may all stem from the yearning for a better new life. But they must be aware that public attitudes will have a direct impact on their development prospects.
Therefore, Xie Qingshuai should cherish this family reunion that is not easy to come by, and continue to work hard to develop his career, but he must adopt a more cautious and low-key strategy. He is still very young and has ample opportunities to gradually accumulate contacts and reputation through a legitimate and legal business model. Only by operating their own brands and companies at a steady pace can Xie Qingshuai and his family stand firm in this era and win the public's long-term respect and trust.
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