In recent years, the Internet industry has mushroomed, and online shopping as a new shopping method has been favored by more and more consumers. Online shopping is low in price, diverse, convenient and fast, and people can enjoy goods from all over the world without leaving home, which undoubtedly brings great convenience to our lives.
However, as an emerging industry, online shopping is bound to have a certain impact on the development of the traditional real economy. In order to develop the real economy, a shopping mall in Anshan City, Liaoning Province, spent 3 billion yuan to build the huge Xinglong "Jinyuanbao" building. The mall was huge at the beginning of the planning, attracting the attention of many merchants and customers, but after its completion, it faced a bad end, and many merchants announced closures before they opened.
<h1 class="pgc-h-arrow-right" data-track="3" >, cost hundreds of millions of dollars, and the scale is grand</h1>
On September 4, 2017, a huge building stood in the street. Located in Lishan District, Anshan City, Liaoning Province, the building features a golden-yellow glass curtain wall. Under the sunlight, the whole building looks golden and brilliant, so it is named "Jin Yuanbao" Building.
Before starting the planning, the company was determined to build the building into a leading enterprise in Anshan, Liaoning Province, as a way to drive the development of other surrounding shopping malls. In order to build a "Liaoning top ace" shopping mall, the company invested 3 billion yuan and spent a lot of manpower and material resources to build it carefully.
As far as the eye can see, the whole building is large in scale and strange shape, which seems out of place with other buildings around it. The total area of the building is about 400,000 square meters, which is equivalent to 20 Anshan Municipal Government Squares. The overall height is 65 meters, the single-storey area can reach 35,000 square meters, and there are 5 football fields. Standing at the top of the mall, the entire City of Anshan can be seen.
Such a huge building, whether in Anshan City or in the whole of Liaoning Province, can be called "top stream". The total area of the "Jinyuanbao" building is about the sum of all the shopping malls in Anshan City, and the number of customers can be accommodated for 3 million people.
What is the concept of 3 million people? According to the latest census data, as of 00:00 on November 1, 2020, the permanent population of Anshan City is 3325372 people. That is to say, the mall can accommodate almost the entire population of Anshan City.
<h1 class="pgc-h-arrow-right" data-track="9" > second, the reasons for becoming a laughingstock</h1>
However, such a shopping mall has mastered enough "wealth code" before it is built. Whether it is the scale of its investment or its unique appearance that resembles "Gold Yuanbao", it is enough to catch people's attention and harvest a wave of "traffic" and "heat" for it. But the good times did not last long, just after its construction was completed, it was at risk of bankruptcy before it opened, and eventually became the laughing stock of the public after tea. What is the reason for this?
The main reason is that it is improperly selected. According to the results of the seventh national census, among the 15 urban areas under which Liaoning Province belongs, there are two with a total permanent population of more than 5 million, namely Shenyang City and Dalian City. There is one urban area with a population of between 3 million and 5 million, namely Anshan City. The number of permanent residents in the rest of the region does not exceed 3 million.
Located in Anshan, Liaoning Province, the "Jinyuanbao" Building has a significant advantage over the population compared to other urban areas. However, as a leading enterprise in Liaoning Province, which has spent a lot of money to build, compared with Shenyang City, which has the largest total population and Dalian City, which ranks second in the second place, the advantage in population has disappeared.
Also compared with 2010, only the most populous cities of Shenyang and Dalian showed a growing population trend, and the rest of the urban areas have more or less declined. From the perspective of the long-term development of enterprises, the number of regional populations and population development trends have to be taken into account. Compared with Anshan City, Shenyang City and Dalian City, the total population is more conducive to the long-term development of the enterprise.
In addition, from the specific location, the "Jin Yuanbao" Building is located at the intersection of Anqian Road and Shuguang Road in Lishan District, Anshan City, Liaoning Province. This lot is not in the bustling area of the city, the flow of people is small, and the development downturn is inevitable.
Another important reason is that there is a financial disagreement between the top management of the company. After the completion of the mall, serious financial problems occurred within the group. Since March and April 2018, the company has been frequently exposed to financial constraints, and the company has not clarified it on the online platform to soothe consumer panic.
<h1 class="pgc-h-arrow-right" data-track="16" >3, the future direction of the "Golden Yuanbao" mall</h1>
Faced with the embarrassing situation of opening and closing, where should the "Jin Yuanbao" shopping mall go? Many netizens put forward their own views. Some people have proposed to convert Jin yuanbao mall into a large entertainment theme park because the number of shopping malls in Anshan has reached a saturated state, and there is no need for more shopping malls to meet people's daily life needs.
With the development of social economy, people's material living standards are improving day by day, people are more and more pursuing spiritual life, and the establishment of a large-scale park has gradually become the consensus of more and more netizens.
Some netizens have a sudden idea that there will be a company willing to contract this mall and promote it to glow with new vitality. On this point, I don't think it's very likely. Regardless of how many assets are needed to contract this giant mall, the operation and maintenance of the mall alone will cost a lot of financial resources. What's more, judging from the current development of the mall, even if it is normal operation, it is likely that it will not be able to make ends meet, and eventually ends hastily.
For the future direction of the "Golden Yuanbao" shopping mall, it can be said that "the benevolent see the benevolent, and the wise see the wise". But in general, the embarrassing situation of improper location of shopping malls and no merchants has not been alleviated. Coupled with the impact of the new crown pneumonia epidemic since the second half of 2019, some traditional industries have no fixed customer sources and income, and have closed down.
This indicates that some people are about to face unemployment and will no longer have a stable income. What followed was a decline in the spending power of this part of the population, and the desire to shop would be relatively reduced. Similarly, the epidemic has also brought a certain impact on the real economy.
When people truly "stay at home", there are fewer opportunities to visit physical stores, which means that people will choose more and more time to spend online shopping. The real economy is facing difficulties, and it is even more difficult for the "Jin yuanbao" shopping mall to highlight the siege.
<h1 class="pgc-h-arrow-right" data-track="23" >4</h1>
It can be seen that if a shopping mall wants to operate successfully, the preliminary preparation is indispensable. On the one hand, it is necessary to conduct an in-depth investigation of the location of the shopping mall. It is necessary to fully understand the local flow of people, the consumption level and consumption habits of residents, etc., and conduct in-depth research on resident groups from time to time. Only by fully understanding the needs of consumers can we achieve a win-win situation between enterprises and consumers, and enterprises can be invincible for a long time.
On the other hand, it is necessary to have the ability to bear risks and conduct a preliminary risk assessment. Everyone's growth is not smooth sailing, and so are businesses. Enterprises should accurately grasp the market orientation, reasonably estimate market risks, and formulate corresponding countermeasures so that they will not panic when the risks come.