For the majority of Internet celebrities, the three sheep founded by Brother Xiao Yang have become their dream place, but not every influential Internet celebrity can join, and under the premise of two-way choice, it also needs chance.
It is not difficult for careful netizens to find that Internet celebrity Brother Xiao Yang has signed several talents with tens of millions of fans, but their ability to bring goods is not very strong, but some Internet celebrities with few fans, their ability to carry goods is super burning, which is also the main composition of Brother Xiao Yang's live broadcast territory, and recently he has added a new heavyweight partner.
Things have to start from the 17th of last month, when three sheep set up a company in Xiamen, when many people suspect the specific purpose, at the end of the month, the mystery is finally revealed, that is, "Kangkang Tea House" officially joined the three sheep, became the chairman of the three sheep Xiamen branch.
Up to now, there are three well-known chairmen of the three sheep branches, namely the three thousand tables of the Nanjing branch, Li Paoer, the chairman of the Shenyang branch, and the low-key official announcement of the chairman of the Xiamen branch, Kangkang Teahouse.
From this, it is not difficult to find the layout of Internet celebrity Xiao Yang, that is, to recruit the top or potential Internet celebrities in various categories, and use the company's traffic resources to build them into a real category head.
For these categories of Internet celebrities, of course, there are also benefits, first of all, the guarantee of the background, and secondly, you can use the logistics chain of the three sheep to achieve the ultimate in related products.
It is understood that the Internet celebrity Kangkang Tea House only has more than 2 million fans, but the founder Kang Kang has an extraordinary background, and his personal experience is very rich, and the sales of tea alone (founded Li Mo Tea) are more than 10 billion a year (there are four matrix accounts, and the sales of each one are very high), and there are many official channels.
Looking at his video account, it is not difficult to find that he was invited by the mayor to promote tea, and he also asked the county magistrate to appear in the video to interact with him.
This relationship will not only help you, but it will also benefit the three sheep.
It is not difficult to see from this that the layout of Internet celebrity Xiao Yang is really thoughtful.
Some people say that the things sold by Kangkang Tea House are empty, and some people say that he knows how to market. For the network environment, these are not problems, the problem is that he did sell things, and he also became the head of tea, which is enough to show that he must have shine in other aspects.
It can be inferred from this that before the Internet celebrity Xiao Yang founded the Xiamen branch, he had reached some kind of agreement with Kangkang, and the so-called official announcement in the live broadcast room was just a gimmick, which could not only bring sales, but also use it to promote, which can be described as killing three birds with one stone.
At present, Kangkang is in the headquarters of Three Sheep, and has specially arranged a live broadcast room for it, and with the other party's professionalism, Three Sheep seems to have occupied several head categories (clothing has Xiaoyu, wine has Xiaomei Royal Sister, digital has super digital, etc.).