整理自 | CMNC、主编温静、指尖榜
订、阅 | 010-86092062
It will officially set sail in 2024. Accompanied by CCTV's New Year's Eve party, it was very lively, giving people a sense of warmth in the cold winter, and it once again proved the appeal and influence of the IP of the TV big screen party. Especially with the official announcement of the five David TV projects this year, it has really brought a lot of confidence and discussion to the entire industry, and successfully opened a new chapter in the launch of the 2024 program on the satellite TV platform.
In addition, a number of travel and competitive variety shows have been officially announced, finalized or launched.
Next, let's take a look.
Music Variety:
The comprehensive N generation and the comprehensive generation have opened the road of "double innovation".
As a variety show category with national audience influence, music variety has always been the vane and compass of industry development and change, and it is also the standard program type every quarter.
Comprehensive N-generation music program
On the one hand, the comprehensive N-generation music programs continue to demonstrate the brand's innovative energy and long-term value. At the same time, many old IPs have restarted and returned, such as Hunan Satellite TV's music competition reality show "Singer 2024", which will be restarted again and usher in a new "international version", which will invite 8 top singers from home and abroad to sing and compete, show the music and cultural characteristics of different countries, and bring an auditory feast to the audience with a live broadcast once a week.
In addition, there is also Beijing Satellite TV's cross-screen media music program "Crossover Singer - Fight to the Top", which has been expanded from "star list" to "national list", and has been extended from TV large screen to dual-screen interaction. Beijing TV's children's growth music program "Music Master Class: The Same Sky" sings the chorus of the "Belt and Road" era.
In addition, the N-generation sound comprehensive has also achieved stronger emotional resonance and innovation intensity, striving to bring sustainable attraction to the audience. Among them, the sixth season of Dragon TV's intergenerational tide music competition variety show "Our Song" will create a win-win situation with market partners with an open attitude, and make every effort to create a youth track, an international track, and an offline track.
The fifth season of Zhejiang Satellite TV's music inspirational program "The Voice of God" is full of firepower and has been upgraded.
The fifth season of Hunan Satellite TV's Xingsu interactive cross-screen chorus mode music variety show "I want to sing with you" invites amateurs from all over the country, and Xingsu "song partners" come together and gather here, and the show continues to upgrade the new gameplay of Xingsu singing.
Hunan Satellite TV's music and culture inheritance program "The Sound of Life: Family Years" gathers outstanding singers of different ages in the Chinese music scene to sing the golden songs that have been widely spread in China over the past century, explore the footprints of Chinese music in the past century, and record the country's strides forward.
The second season of Zhejiang Satellite TV's musician LiveHouse business reality show "No. 17 Music Warehouse" gathers five musicians to restart their music journey with a zero-return attitude, and use music to cherish a better life and convey warm power.
A new type of program in the "Music +" expansion mode
On the other hand, the innovation of the music comprehensive tries more specific playing methods, introduces different vertical theme perspectives, and especially adopts the "music +" expansion model, so as to present a richer and more colorful new form of music comprehensive products.
1. "Music + Travel": Focusing on the process of travel, musicians can get more inspiration, bring fresher music works and outdoor performances to the audience, and focus on a walking musical journey.
For example, in the reality show "Sing the Song of Life", five musicians who are friends with each other gather in the form of a band to form a fixed performance team, go to unfamiliar destinations to start a short "sojourn life", and start a dialogue with the local customs and beautiful life in the form of "street singing" music performances.
Tourism Exploration Music Singing Healing Reality Show "Sound You Come", powerful singers will go to the land of domestic treasures, start a music collection journey, and use the form of street singing to bring healing to people in different cities.
The new type of music program "Unparalleled Live" organically combines cultural tourism, social networking, music and other elements through an extreme outdoor performance, presenting a unique music scene.
The experiential outdoor music reality show "Twelve Movements" uses music to tell life and sings about life. Twelve stories, twelve new songs, twelve one-in-one premiere ceremonies.
2. "Music + Life": Through the concrete carrier of music, the inspirational new expression of the grand proposition of life is presented, so that singers or audiences can gain more insights and "new life" through the program, which not only makes the form of the program produce more interesting changes, but also makes the content display full of healing power.
Among them, the out-of-print life golden song competition show "A Song of Life", the stage is only sung once, the microphone is fully opened, the sound is not repaired, and there is no teleprompter, and 12 singers choose their own life song list, self-selected performance stage, and self-selected performance form, presenting an out-of-print life concert for the audience.
The inspirational music competition reality show "The Great Choir", 16 powerful people aged 50+ and 30+ years old formed a popular "idol" chorus group. Start anew, take on a great challenge to music, and use the chorus to announce their rejuvenation.
3. "Music + New Anchors": Find the "new anchors" of music comprehensive creation, empower your own differentiated memory points, and achieve a characteristic and customized content landing.
For example, the stage music program "Limited Time Stage Please Be in Place" reflects the real singing skills of newcomers on the spot, and the right to sing is completely judged by the audience, and the limited-time stage makes the beautiful new songs stand out and shine in an all-round way.
Gen Z music partner selection program "Gemini", with heavyweight stars as mentors, 24 duo groups will open the stage of strength, aiming to tap the next group of young pop music duos in the new era.
The new Chinese original music project "Music Tide Project" brings together singers from different circles and styles to compete for good singing and good songs. The public judges evaluated on the spot, the music initiators Xue Zhiqian, Zhang Liangying, and powerful singers gathered, and the fate of singers and creators was finally decided by the audience.
The outdoor national music sings the reality show "Grand Chorus", a large-scale outdoor KTV, thousands of people sing outdoors, stimulating the sound wave and empathizing. Each time, 1 national idol and a 1,000-person karaoke troupe composed of artists, talents, and amateurs are invited to sing enthusiastically outdoors. In addition, a concert will be held in the last session.
The new music program "Youth Title Song" focuses on the original music creation and performance of Generation Z, and the new form jointly leads the new trend of music consumption.
In addition, there is also the country's first girl band city tour LIVE show "Philharmonic Youth Band Season", the urban music LIVE utopia "Youth Meadow Song Party" that creates an exclusive urban music for young people, and "Love! To Sing Together" that captures the sweet moments of celebrity couples singing together, etc.
Travel Variety:
Multi-dimensional display of the charm of the city
"Travel" is a word that represents anticipation and beauty, and a trip with friends is a dream in the hearts of countless people. However, making a trip happen is often difficult, and there are always unexpected obstacles, both in terms of time and money.
The creation of travel-themed programs naturally has a large number of loyal recipients, and the current travel reality show innovation is becoming more and more diversified and all-encompassing, which not only expands its own audience goals, but also shows a different style.
Group travel
Let travel carry more "social issues" and become a "weather vane" for young people's trendy lifestyles or attitudes. These innovative programs focus on the social nature of travel, and the focus is on social companionship and emotional value throughout the travel process.
The representative program includes the fantasy world partner travel adventure reality show "4 2 Travel Agency", focusing on super hi brothers, hi play sisters, close friends of the opposite sex, and super sweet couples, using an all-star lineup to create a wonderful journey for two.
The sister-brother travel reality show "Youth Friendly Things" aims to get the most up dopamine, and five younger brothers and one sister start a timely journey of fun.
Qingdao Courtyard Adventure "A Bit Interesting Yard", a group of Qingdao conspicuous bags and an adventure game journey through time and space.
The travel reality show "The Beauty of the World", through travel, once again feel the small beauty and happiness of the world.
The second season of Mango TV's educational and cultural travel series "Traveling into the Geography Book" follows the seniors to explore the wonderful world of karst landforms and feel the magic of nature.
Empowering with culture
Enhance the "humanities" heritage, so that travel programs can find a concrete incision for mutual empowerment with culture. In fact, the profound cultural heritage and grand narrative proposition are also a journey of cultural pursuit in the process of personal experience of the guests.
Such programs include the location documentary reading program "I Am Reading on the Journey", which enters the world capital of literature, feels the beauty of the collision and blending of different cultures, and decodes the literary mysteries behind the famous city.
The documentary variety show "Must Come 2", which takes the audience out of the country to a little-known neighboring country only one step away from China, to pursue the scenery that has never been glimpsed.
The humanities discovery program "Good Things in the Collection" invites everyone to go to the market to visit the market, immerse yourself in the freshness of the treasure market, the humanistic charm of the market, and heal the fireworks in the world.
The Sino-French cultural exchange travel reality show "I want to go to a place" will start a romantic journey of Sino-French transnational cultural collision and transnational travel companions.
In addition, there is also a strong combination of writers and industry experts "A Thousand Miles of Reading", which deeply integrates "culture + tourism".
"Solar Term Appreciation Plan" leads the audience to follow the solar terms to appreciate the north and south of the river, and to find the hometown of Weili in the fireworks.
Immersive documentary culture exploration variety show "National Tide Guardian Artist", popular young actors and three "silly" big brothers work together to build an art studio, and work with artists to take root in the intangible cultural heritage through a 10-day arduous and joyful, frustrated and rising up, laughing and tearful intangible cultural heritage Xi journey.
Great views and good food
Food adds a "new increment" to travel, so that the scenery and food can achieve a two-way rush. On the way to travel, the scenery and food are not to be disappointed.
For example, the food emotional humanities documentary program "Food Meets the World 2" creates a "Thousand Miles of Food Express" journey that can be said to go, truly showing the challenges and unknowns on the way to "Thousands of Miles of Flavor", and feeling the wonderful blend of mountains, rivers, lakes and seas and fireworks.
In the landmark food traceability emotional reality show "Seeking Fresh Four Seasons", the Xian Referral Officer and 8 groups of Xian Exploration Officers will form a "Fresh Search Group", who will go to the origin of the ingredients to trace the source, find the umami ingredients that can best meet the needs of the New Year, and present a variety of Xian food stories related to reunion.
The urban food exploration variety show "Friends Please Eat 2", the legend of rice and rice is plus, and the friends in the circle continue to make a hilarious food jungle trip.
In the food travel program "Chinese Food is Coming", sisters and brothers gather and set off again, exchanging food for travel in a foreign country, showing the humanistic feelings behind Chinese food.
The food traceability program "Food Safety China" fully excavates the "landmark food" of China's regional characteristics.
The food culture program "Let's Resurrect! Treasure Recipes" looks for delicious foods in ancient books and pays tribute to classical Chinese cuisine.
Competitive Variety Show:
Show upward vitality through challenges
Run mode
Whether it is physical competition or mental PK, this kind of creative program is mainly through the external form of strong competition, through a series of cultivation system breakthrough mode, and finally let participants win the moment of glory, but also show the theme of youth and upward growth.
Among them, the representative program is the iQiyi competitive reality show "Unstoppable", the program will invite 100 domestic physical fitness experts to conduct an indiscriminate physical competition, after nearly 20 individual, team projects and international competitions, etc., an annual champion will be finally selected and rated as the "strongest body" of the year.
Youku's peak brain power showdown reality show "Super Witty Youth Conference", 100 people compete for the strongest champion of the Brain Games, Jedi counterattack, survival of the fittest, this is a multi-dimensional ability competition, but also a feast for future talents.
Tencent Video's hot-blooded competitive survival reality show "I Can 47", 1 million square meters of living space, 6 human extremes, and the battle of the honor game of the strong is about to begin.
In addition, there is also the female competitive reality show "Surface Female Fighter", which gathers the most surviving women and defines their "golden age".
Empowering with culture
The pioneer challenge and intellectual battle royale stimulate the infinite possibilities of variety shows under the predicament. The innovative entry point of this kind of program is to create an extreme challenge survival environment, and through the double test of the guests' body and mind, so as to maximize the display of "real reversal" in reality shows.
Such programs include iQIYI's survival and dream challenge reality show "Brave Island", 60 young people who have worked hard for their dreams are brought to Brave Island by the "Wheel of Fortune", and they will spend 100 days to survive and grind, fight for their dreams, and compete for a seat on the island of glory.
Youku's pioneering survival reality show "Fifteen Teenagers on a Desert Island" records the hardcore growth of teenagers.
In the desert island exploration growth show "This Is My Island", the "exiled" guests challenged the survival of the isolated island to the extreme and developed the desert island from scratch.
Tencent Video's "Are You Ready" is about to stage a big "escape" that surpasses reality, either outstanding or out, fighting to the last person.
The 12 actors and actresses of "One in Twelve" are about to start a game of wits and royale, and no one survives, right by your side.
In the near future, a large number of creative variety shows will be unveiled one after another, which is undoubtedly quite exciting, and at the same time, I especially look forward to the variety show market in 2024 to continue to be in full swing and continue to produce excellent works.
| |
| |
| |
| |
| |