This article discusses the decline in the quality of New Year's Eve parties in recent years. The article states that New Year's Eve parties used to be an important part of family gatherings, but now they have become commercial and low-quality. The party was flooded with ads, and some of the content even had to be paid to watch. In addition, most of the guests invited to the party are traffic stars, and their performances lack basic skills, which leads to complaints on the whole network.
The article also mentions some specific performance blunders, such as Mencius's out-of-tune and Zhou Huajian's awkward cooperation, as well as Zhao Lusi's incongruous performance with Phoenix Legend. The article criticized the organizers of these galas, arguing that they pursued too much profit and neglected the quality of the program. The commercialization trend in the entertainment industry is a complex and multifaceted phenomenon that involves multiple facets.
This includes content production, marketing, audience engagement, and the relationship between art and commerce. Here's a detailed analysis of this trend: In the digital age, content production is increasingly dependent on traffic and click-through rates. This has led to the rise of a culture of "traffic stars," with some stars gaining popularity because of their large social media following.
Big-budget movies and TV shows require huge investments, which has prompted producers to opt for projects that ensure high returns, such as sequels, adaptations, or extensions of existing brands. While commercialization has brought about a degree of homogenization, it has also driven the diversification of content to meet the needs of different audience segments. Social media became the main channel for promoting new works. Celebrities and production companies use platforms such as Instagram, Weibo, TikTok, and more to interact with audiences and promote their work.
Collaborations between brands and entertainment content are becoming more common, for example through product placement in film and television productions. The economic value of the fan group is fully explored, and profits are realized through the sale of peripheral products and membership services. Streaming services such as Netflix, Disney+, and Tencent Video have changed the way people watch movies and TV shows, and have also affected the production and distribution of content.
With the development of technology, such as VR and AR, viewers can experience entertainment content more interactively. In order to cater to the market and advertisers, some works may have sacrificed artistry and innovation. While large-scale productions dominate, there are still opportunities for independent producers and smaller studios to engage audiences with unique and innovative content.
The commercialization trend in the entertainment industry has brought many positive changes, such as content diversification and the adoption of new technologies, but it has also brought challenges, such as artistic compromises and market-driven content production. In the future, the industry will need to find a balance between art and commerce to ensure that the quality and innovation of content can be maintained while pursuing economic benefits.
It usually refers to those celebrities who have a large number of followers and a high following on social media and online platforms. Their fame is often closely related to their online activity and interactivity. The fame of such artists is based more on their professional skills and artistic achievements. They may have a low following on social media but a high reputation within the professional field.
Their career development often relies on online popularity and fashion trends. They may maintain and increase their visibility by participating in popular variety shows, social media campaigns, or online events. The career development of these artists is more dependent on continuous artistic practice, the quality and depth of their work. They may be more focused on long-term career planning and artistic pursuits.
Their work may be more commercial, focusing on eye-catching and popular tastes. When it comes to acting, they may be more focused on showing their image and personality. Their work is often more artistic-focused and deep. In terms of performance, they are more inclined to show ingenuity and dig deeper into the character.
Their fan base is likely to be younger and more active on social media platforms. Fans' support for celebrities is often related to their social media activities and personal charisma. Their fans may be more focused on the artist's professionalism and artwork. These fans may be more mature and have a certain understanding and appreciation of art.
They have a great influence in promoting pop culture and setting fashion trends. Their every move could become the focus of media attention. They play an important role in raising industry standards and driving artistic innovation. Their artistic practices may have had a profound impact on future generations of artists and the industry as a whole.
Traffic stars and powerful artists have their own strengths, and they play different but equally important roles in the entertainment industry. Traffic stars represent the preferences of modern Internet culture and the younger generation, while powerful artists represent the depth of art and professional pursuit. Ideally, the two can learn from each other and Xi learn from each other, and work together to promote the diversification and development of the entertainment industry.
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