Seven or eight hundred thousand yuan at every turn, and domestic cars are getting more and more expensive

Text/Hughes

It is not difficult to find that in today's booming era of new energy vehicles, the price of some domestic cars seems to be higher than traditional luxury brands such as BBA. Is it a complete rise of domestic cars, or is it completely floating?

High-priced domestic cars followed

Last year, BYD launched the high-end luxury brand Yangwang U8, with a price of 1.098 million yuan, which can be said to have caused a sensation in the entire automobile circle. Yes, as the first brother of new energy vehicles today, BYD, which used to have an average price of more than 100,000 yuan, has now opened up the high-end market and increased the price tenfold. Although the U8 has a number of black technology bonuses, strong off-road ability, and comprehensive functionality, is it really worth the price of millions?

Just when he was confused, Haobo, a high-end brand under GAC Aion, also launched a pure electric supercar with a starting price of 1.286 million yuan, followed by more than 600,000 Mengshi 917, 700,000 Tank 700 limited edition, and 800,000 NIO ET9...... The launch of these high-priced domestic cars can't help but make people sigh that if they don't work hard, they can only drive BBA.

In order to enhance the brand strength and open up the high-end market

Of course, with the development of the economy and consumers' pursuit of high-quality life, people's use of cars is not just a means of transportation, but has gradually transformed into a comprehensive demand for quality, configuration, performance and appearance.

In this case, in order to meet the needs of consumers, domestic cars have continuously improved their quality and configuration, launched more high-end models, and the price has also risen. Of course, the launch of these high-priced domestic cars is not to sell well or how high the sales are, but to show off the muscles and show that the brand has strong strength to build high-end cars and enhance the brand image. And it is also the main high-end market, those rich people who can afford it are their intended customers, after all, ordinary people, even if they like it, they can't afford to pay.

As the brand continues to grow and develop, their vision will be broader, and their eyes will no longer be limited to the ordinary family car market, and their product positioning will gradually shift to the mid-to-high-end market. Because in the past, domestic cars were often regarded as representatives of the low-end market, and they could not afford to buy joint ventures before buying domestic cars.

But that perception is changing. Some domestic car brands have not only enhanced their brand image and popularity by launching high-end sub-brands or cooperating with internationally renowned car brands, but also attracted more high-end consumers.

On the other hand, these high-priced cars tend to have more equipment and features, and through the continuous introduction of new technologies and high-end equipment, the performance and comfort of the vehicles have been significantly improved. As a result, there is a certain increase in cost and price increase.

There is no shortage of low-cost cars with more than 100,000 domestic cars

In other words, these high-priced domestic cars are mainly aimed at the high-end market, which does not mean that all domestic cars are expensive.

Catalyzed by today's price war, there are also a large number of low-priced domestic cars, and there are many choices. In the field of 100,000-level hybrid family cars, there are the latest Changan Qiyuan A05, Wuling Xingguang, Chery Fengyun A8, etc., these models have excellent cost performance.

In the field of fuel vehicles, there are also Changan UNI-V, Arrizo 8 and other models, the price of these cars is also at the 100,000 level, which is more cost-effective than joint venture cars at the same price. Therefore, it is not possible to aim at a few high-end cars, and to say that domestic cars are getting more and more expensive, and you can't see the cheap ones, only the expensive ones.

Write at the end:

In general, these high-priced domestic cars are indeed easy to surprise and question consumers, but they also help to improve their brand image, enhance their global popularity, and meet more needs of high-end customer groups. For those of us ordinary people, there are also a large number of low-priced, cost-effective domestic cars to choose from.