Inspired by ancient mythology, Bvlgari, the Italian jeweller's Maison, has pioneered the introduction of the serpent motif into the realm of jewellery creation, forging it into one of the Maison's most iconic symbols, drawing inspiration from ancient mythology and creating timeless Serpenti jewellery creations. In the 75 years since the Serpenti collection, Bulgari has continued to push the boundaries of its creative inspiration into the collection, interpreting the ever-changing and timeless charm of the serpent, and writing an enduring legend.
Bulgari's global brand ambassador Liu Yifei performed a new brand blockbuster
The snake has always been a classic image that cannot be ignored in the art world, and is revered as a talisman of vitality, wisdom and protection. On the occasion of the 75th anniversary of the Serpenti collection, Bulgari has created a new brand campaign featuring global brand ambassador Liu Yifei to interpret the timeless charm of the Serpenti collection. In the shot, Liu Yifei looks heroic with a neat ponytail, and her expression is determined to release the full energy of protecting her heart, revealing the beauty of confidence and vigor in the light and shadow. Inspired by the Ouroboros of ancient civilizations, the Serpenti High Jewellery collection is inspired by the imagination and craftsmanship of the Serpenti High Jewellery collections, with 18K white gold and 18K yellow gold intertwined with a snake head and an emerald gemstone adorned with pavé diamonds. Against the backdrop of gilded light and shadow, the vigorous power of women is fully displayed.
Bulgari's global brand ambassador Liu Yifei performed a new brand blockbuster
Bulgari Serpenti High Jewellery necklace
At the end of the 40s, Bulgari applied the image of the ancient snake in Rome, the birthplace of the brand, to its jewellery designs, which evolved in the following decades, bringing new life to the motif and making it one of the brand's signature elements. When timeless aesthetics and savoir-faire are intertwined, the serpent's pure glamour blends with modernity, revealing the timeless beauty of the Serpenti collection. In this campaign, the Serpenti jewelry worn by Liu Yifei uses a pioneering process called "Pallini", hundreds of delicate and agile gold beads add a unique elegance to the overall look, and the 18-carat rose gold snake body is flexible and flexible, and the diamond-encrusted snake head and snake tail are integrated, conveying the courage of endless transformation, highlighting the timeless elegance between Bulgari and Rome, the "Eternal City".
Bulgari's global brand ambassador Liu Yifei performed a new brand blockbuster
Bulgari Serpenti necklaces and rings
With its unique and timeless design, the snake continues to evolve. The Bulgari Serpenti Viper collection uses a streamlined design language with concise geometric lines and entwining designs to convey the serpent's curves and supple gestures, while the plasticity of precious gold is combined with a modern style that allows the wearer to be comfortably stacked and exude a bold and bold style, demonstrating the power of aesthetic design.
Bulgari's global brand ambassador Liu Yifei performed a new brand blockbuster
宝格丽Viper Snakes系列手镯
Since its inception, the Serpenti collection has been firmly by the side of women, conveying the power of breathtaking and interpreting femininity with a unique artistic aesthetic. In the new campaign, Bulgari's global brand ambassador, Liu Yifei, has always pursued her heart with a determined pace, as she said, "The snake is the most iconic element of Bulgari, and the Serpenti jewelry has always instilled confidence and strength in the wearer." "Today, Bulgari's Serpenti collection is constantly evolving in a journey of exploration, not limited by what has already been achieved, but also by discovering new inspirations. Liu Yifei bravely opened up a new world of her own accompanied by the Serpenti series and shined brightly.
Dedicated to the transformation of the brand, the Bulgari Serpenti collection continues the brand's consistent spirit of breakthrough, with a passion to accompany women to unleash their true selves and inspire new energy. The 75th anniversary continues to inspire the Serpenti collection, reinterpreting the strength of resilience and courage in women with the richness of ancient totemic symbols, creating the most beautiful miracle poems and opening up a world of wonder that opens up infinite possibilities.
Bvlgari
Bvlgari, a subsidiary of the LVMH Group, was born in 1884 in the heart of Rome. Over the decades, the Maison has become one of the most renowned Italian jewellers and the epitome of the Italian art de vivre, thanks to its savoir-faire, creative design and bold color aesthetic. Since its inception, Bulgari has built up an extensive retail and hospitality network in shopping districts around the world, creating a diversified product and service line from jewelry, watches, accessories and fragrances to boutiques and hotels, which has become internationally renowned. At the same time, Bulgari has joined hands with many partners to continue to promote the long-term development of philanthropy. The brand firmly believes that only by innovating now, practicing corporate social responsibility and environmental responsibility, and giving back to nature and society can we achieve sustainable development for the future.
The official Bulgari online boutique
The official Bulgari online boutique is now open, and you can browse and shop for Bulgari jewelry, watches, leather goods, accessories and fragrances in the www.bulgari.cn for a convenient online shopping experience.