Follow Lu Songsong, and I will often share some of my experiences and opinions with you.
In July 2023, the Songsong team was honored to undertake the short video advertisement of "A Pocket Router".
We asked our customers for several selling points:
1. No wiring for home beauty (wireless small and beautiful)
2. Portable when going out (business trips, outdoor live broadcasts, camping, etc., as long as it is fully charged or can be charged);
3. The operation is very simple (scanning can be networked, girls and whites will be, without various debugging parameters)
4. There is also a fast network speed (hundreds of M), which is relatively stable
Therefore, we combined the needs of customers with our ideas, and combined these selling points with images and texts.
Here's the script copy we wrote for our clients:
Because I know that 90% of our clients want to go straight to the naked advertisement. So we don't do the plot either, and show the product directly. With scripts and ideas, shooting videos is much faster. The first version of the video was filmed in just one afternoon. Then the next day, the customer gave a second revision:
The second supplementary opinion of the customer is as follows:
1. The two connected lenses can be deleted
2. Add this copywriter "With XXX, there is no need for a wired router anymore~"
3. This shot can be a little playful and add a copy: work to touch the fish artifact to ensure the privacy of the Internet
Explain: If Ruoshui uses CC to connect to the Internet, without the company's network, HR or the boss will not be able to monitor Ruoshui fishing, paddling, watching dramas, and playing games
4. Because Ruoshui is a girl, the last shot can compare CC and Coke with CC and Ruoshui's powder box, which is perfect.
After communicating with the customer, we added an outdoor scene, "pretending to be outdoor camping", reflecting the good WIFI effect of this product in the outdoors. Although the final shot is only 15 seconds, it took an afternoon, and we also deliberately took out the ipad at home to play games outdoors, as a proof that this router is outdoors and does not lag.
Write at the end:
This is an advertisement that we do very carefully, and it is also because of this advertisement that the transformation of the Songsong team has officially begun......
Lu Songsong is a self-media person and short video blogger. It is also a must-see account for entrepreneurs, focusing on grassroots entrepreneurial circles, technology Internet, self-media and short video industries. Thank you for your interest!