#头条讲真的##
As the first model of Xiaomi's car, the Xiaomi Auto SU7 was officially unveiled at the technical conference on December 28, 2023, which has aroused widespread attention and discussion. Just when everyone was speculating about the price of SU7, a picture of Xiaomi's automobile industry chain was leaked on the Internet. The official Weibo spokesperson of Xiaomi Company urgently issued a statement to clarify.
The Xiaomi SU7 is positioned as a "C-class high-performance eco-tech sedan", with a coupe-style exterior design, equipped with two NVIDIA DRIVE Orin chips, supporting 800V fast charging technology, and a full-stack self-developed intelligent driving system. Lei Jun said at the press conference that Xiaomi wants to build a dream car comparable to Porsche and Tesla, not a mediocre car.
For the price question that the public is most concerned about, Lei Jun did not give a clear answer, but repeatedly emphasized that the price of Xiaomi SU7 is really a bit expensive, but it must be expensive and valuable. He also bluntly said, don't shout 90,009, it's impossible, but anyone with this kind of performance and configuration has to be more than 400,000, so 140,000 9 doesn't need to be talked about anymore, and you still have to respect technology.
Such a response undoubtedly makes people more curious, how much will Xiaomi SU7 be priced? on January 2, Lei Jun replied to netizens' questions on Weibo, and once again gave a hint: "Within 500,000, is there an opponent?" This also makes the outside world speculate that the final price of Xiaomi SU7 may be between 20-500,000 yuan.
However, the price of Xiaomi cars has also caused some doubts and dissatisfaction. Some netizens believe that the price of Xiaomi cars is too high, which does not meet Xiaomi's cost-effective concept and the consumption power of Xiaomi's fan group. Some netizens even ridiculed whether the price of Xiaomi cars can only be bought cheaply until promotional activities such as 618 and Double 11.
For this price range, some analysts believe that the price of Xiaomi SU7 is expected to be less than 300,000 yuan, and the shipment is estimated to be 50,000~60,000 units. Xiaomi's "people, car and home full ecology" operating system has good heterogeneous compatibility, and there are precedents for cross-border car smart cockpits by mobile phone industry players, such as Meizu and Huawei, all of which have given consumers a good experience. The whole ecology of people, vehicles and homes is connected, and the value of a single vehicle and machine data is expected to be improved in the past, and it can be effectively combined with other equipment data to achieve better value release.
What will be the price of the Xiaomi car SU7? I am afraid that this question will only be revealed when it is officially launched. However, from Lei Jun's response, it can be seen that the positioning of Xiaomi cars is not a low-end civilian car, but a high-end technology car, which has to compete with brands such as Porsche and Tesla. Whether Xiaomi Auto can achieve such a goal depends on the quality, performance, service, reputation and other aspects of its products. The price of Xiaomi cars is not up to Lei Jun alone, but also depends on the feedback of the market and the choice of consumers. The price battle for Xiaomi cars may continue for a while, but the dream of Xiaomi cars has just begun.