The small steel cannon, which has always been terrifying, seems to be "less fireless" this time.
On New Year's Eve, Feng Xiaogang wrote a long article and said a New Year's message.
"People have to think about the good, go to the bright place, the days need to bask in the sun, and so is the human heart, a little sunshine will inevitably attract people to see, and the darkness in the heart will eventually eat up to yourself, and it is better to hate others than to live well. 」
Originally, the first two sentences were said well, but I didn't expect that in the back, how could I mention the words "psychologically dark" and "hating others not to die" so heavy.
I didn't know until the end.
Oh, it turns out that Xiao Gangcang's new film "If You Are Honest Do Not Disturb 3" hit the streets.
01，
Failed miserably.
has been released for 6 days, and the movie has only collected 65 million box office, which is less than a fraction of the movies released in the same period.
What's even more terrifying is that the movie schedule has dropped to 5.7%.
The total score is predicted to be less than 100 million.
Some viewers who don't care about the box office may have "no idea" of this number.
Just look at this set of data longitudinally.
In 2008, Feng Xiaogang's first "If You Are Honest, Do Not Disturb" was released and won a box office of 260 million.
Become the box office champion of the year.
Later, Feng Xiaogang intensively prepared for the second part.
Two years later, "If You Are the Truth, Do Not Disturb 2" won a box office of 470 million, once again igniting the Chinese New Year stalls.
In other words, the results of "If You Are Honest Do Not Disturb 3" are not as good as the first two parts 10 years ago.
"Party A, Party B", "No Thieves in the World", "Mobile Phone" and other movies were born.
Since then, the small steel cannon has become the "undefeated king" of the New Year stalls.
I remember Feng Xiaogang more than ten years ago, and he also released bold words, saying, "No one can surpass me, I am very lonely and seek defeat." 」
even scolded film critics and audiences on the Internet.
And said that famous sentence.
"The reason why there are so many garbage movies is not because there are too many garbage audiences. 」
This sentence made the audience remember him for more than 10 years, and to this day, Feng Xiaogang is still "paying off debts" for this sentence.
02，
"Fanghua" 7 years ago was a turning point for Xiaogang Cannon.
A literary film won more than 1 billion yuan, and at that time, the scenery of the small steel cannon was unique.
However, it was also after this film that he began to go downhill.
The audience has been waiting for a lot of "Mobile Phone 2" There is no news, and Feng Xiaogang filmed a healing love movie "Only Yun Knows".
also invited Huang Xuan and Yang Caiyu to partner for the second time, and in the end there was only a pitiful box office of more than 100 million.
When the box office exceeded 100 million, others were sending congratulatory pictures and posters, but Feng Xiaogang recalled the madness and scenery of his "No Thieves in the World" period.
didn't mention "Only Yun Knows".
I thought that his sharpness had weakened a lot.
Unexpectedly, in the end, a few words from film critics and audiences are indispensable.
"You spent money, you should scold a few words to get angry, this is human nature, don't explain. 」
It's quite emotional.
The market has changed greatly in recent years, and many film directors have gone down to shoot TV series.
Wong Kar-wai filmed "Flowers".
Zhang Yimou's "The Protagonist" is also in preparation, and Liu Weiqiang also filmed the main theme drama "Shangganling".
Feng Xiaogang also took advantage of the trend and made efforts in the online drama market.
This year's movie, in addition to "If You Are the Truth, Do Not Disturb 3" and "Loyal Dog Hachiko", Xiaogang Cannon also created a suspense drama "Echo".
plus the previous online drama "North and South", let's take a look at his results.
From 5 to 5.9 points, the score is improved, but it is still 0.1 points short of passing.
The fish in the movie is like a fish in water, and when it comes to the ranks of TV series, it seems to be a bit "unsuitable".
According to the news on the Internet, there are two theories about the cost of the movie "If You Are Honest, Do Not Disturb".
The first says it's 350 million, and the second says it's 200 million.
No matter which one it is, it is undeniable that Feng Xiaogang's movie, with actor Ge You, goddess Shu Qi, comedy star Yue Yunpeng, Chang Yuan and others, did not escape the fate of "fiasco".
There are many reasons why "Do Not Disturb 3" hit the streets.
The plot is old-fashioned, and the laughter is awkward.
The whole film is 106 minutes long, which is not long, and there are still 20 minutes to recall the previous "stalk" for everyone.
Don't say it, forget it.
It's been more than a decade.
The aesthetics of the small steel cannon have always stayed at the highlight moment of 10 years ago.
In the past "Fung Comedy", a middle-aged man looking for a partner may have inspired a lot of jokes.
Ge You sat there with golden sentences, and these feelings and humor that belonged to Feng Xiaogang also brought him quite good business returns.
More than ten years have passed, and the original audience has grown.
Shu Qi is 47 years old, and Ge You is 66 years old.
The hero and heroine are more than 110 years old together, and they are still playing the game of fighting for the wind and being jealous.
It is difficult for the previous jokes to satisfy the audience's aesthetics.
Relying only on feelings can't support the box office.
Yue Yunpeng, Yu Shuxin and others are all newcomers, and Feng Xiaogang's popularity is still very good.
But the problem is that Yue Yunpeng's embarrassing stage performance, removing him, has no impact on the plot of the movie.
It's like it was added "for the sake of being funny".
Perfunctory and water injection everywhere will naturally be counterattacked.
Feng Xiaogang's comedies in the past, such as "No Thieves in the World", "Assembly Number" and "Tangshan Big DZ", are full of Feng's humor and warmth.
Most of them stand from the perspective of ordinary people and small people, and use a sympathetic heart to explain the life of the common people, which is very commoner.
Today's Feng Xiaogang, from "North and South" to "Echo", and then to "If You Are Honest Do Not Disturb 3", is more about catering to the market and looking down on the top.
The concocted movies are full of flashiness, pretense, and detached from reality, and it is difficult to think about problems from the same perspective as ordinary audiences.
From looking up with warmth, to looking down condescendingly.
I just don't know that the market is changing wave after wave, and almost all Hollywood movies this year are on the streets, with the highest score of less than 1 billion, and all the movies added up can't beat one "Avatar 2".
What's more, it's a 10-year-old Fung comedy.
The film market has long since "changed the world".