Source: Photo.com
On January 3, it was reported that after the launch of the Korean variety show "Single is Hell 3", it sparked heated discussions on the Internet. Many Chinese netizens bluntly said, "This is not a love variety show at all, but a huge double-door refrigerator exhibition." The shoulder-width of the popular male guest takes 20 minutes to take a taxi to bypass, and the neck is as thick as the head circumference. Netizens began to find that Korean men not only pursued the figure of "double-door refrigerator", but even began to pursue the size of the neck circumference.
In South Korea, there has always been a beauty contest for "Mr. Korea". As the fitness craze swept across Korea, the aesthetic of wide shoulders and small heads became a trend, and the image of Korean gentlemen became more and more exaggerated. Players from all walks of life have a more and more unified style: eight abdominal muscles, an inverted triangle body as wide as the Pacific Ocean.
The image of a "double-door refrigerator" first appeared in Japanese manga, but it has become an aesthetic trend in Korea. Nowadays, this aesthetic trend is not only reflected in variety shows, but also has become a trend in daily life. The fitness craze in South Korea is influencing the aesthetic standards of society as a whole, with more and more men pursuing an inverted triangle figure with wide shoulders and small heads, and even participating in beauty pageants with this theme.
According to market research firm Euromonitor, the "health and beauty" phenomenon among millennials and Gen Z in South Korea has accelerated over the past two or three years. South Korean census data shows that the number of people in their 20s who regularly go to the gym has more than doubled in the last four years.
Koreans are really working hard in terms of fitness, and here is a review of the current situation of the fitness market in mainland China:
The number of people who are fit is rising
According to the statistics of Three-Body Cloud, China's fitness population will grow to 70.29 million in 2020. The sports crowd base is the primary condition for the growth of the consumer market in the fitness industry. According to the guidance of national policies, the number of people who regularly participate in physical exercise in the mainland will continue to increase in the future. In 2021, under the influence of the epidemic, health awareness will continue to improve, and the number of fitness people will continue to increase, and preliminary statistics will show that the size of the fitness population in mainland China in 2021 will be 77.32 million.
It is expected to maintain a stable growth rate of 3% compound growth rate
With the continuous improvement of residents' fitness awareness and the encouragement of policies, the scale of the mainland fitness club industry will continue to increase, and according to the 3% growth rate of the mainland fitness population, the scale of the mainland fitness club industry will reach 158 billion yuan by 2027.
According to the "14th Five-Year Plan" for Sports Development, the policy points out that during the "14th Five-Year Plan" period, the high-quality development of the sports industry should make significant progress, and the supply of products and services should adapt to the demand for personalized, differentiated and high-quality consumption, and basically form a development pattern of consumption-led, innovation-driven, active subjects and better structure.
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For more research and analysis of this industry, please refer to the "Market Prospect and Investment Strategic Planning Analysis Report of China's Fitness Industry" by Qianzhan Industry Research Institute
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