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The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention

author:EDGE review

According to the monitoring of the Consumer Market Big Data Laboratory (Shanghai), during the New Year's Day (3 days from December 29 to 31, 2023, T+1), the amount of offline consumption payments in Shanghai was 25.56 billion yuan, an increase of 38.7% compared with the same period last year (3 days from December 30, 2022 to January 1, 2023). Among them, the amount of offline consumption payment on the 31st day of the New Year exceeded 10 billion yuan, and the amount of online consumption payment was 14.71 billion yuan, an increase of 7.8% over the same period last year.

In addition to Shanghai, a super first-tier city, consumption is heating up all over the country, including all walks of life. As the head of the industry, TCL, an LCD TV company, has played a significant role in the growth of total consumption. According to the latest data from Zhongyikang, the retail volume of TCL2023W1-W52 domestic Mini LED and 98-inch TV market won the first place, ranking first in the Chinese TV market.

The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention

Among them,For consumers who buy TCL Mini LED TVs,A considerable part of them will tend to consider the popular Q series of the year when purchasing,Especially TCL Q10G ProIt is deeply loved and supported by users。 According to the data from the Jingdong e-commerce platform according to the statistics of Whale Staff, the sales volume of TCL 75Q10G Pro reached 21,000 units, with sales of about 190 million yuan, and the praise of Jingdong's 200,000 reviews reached 98%, and the sales reputation was high.

The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention
The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention

The main factor influencing a large number of consumers to choose this TV is TCL's high product power and high quality-price ratio. In the two basic parameters of up to 1344 levels of backlight partition and up to 2200nits XDR peak brightness, Q10G Pro has obvious advantages over Mini LED TV models of the same level.

In terms of core display technologyTCL has also achieved"Far ahead":Combined with TCL's self-developed "light control tower" micro lens technology,TCL Q10G ProThe picture highlight control ability is better than that of traditional TV,The picture halo suppression effect is obvious,It solves the problem of uneven backlight in the dark field of traditional TV,Both the highlight part and the shadow area can be well presented,Bring consumers a closer to the real picture quality experience。

The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention

In terms of color,TCL Q10G Pro is equipped with quantum dotsPro 2023,have98%DCI-P3Color gamut,Compared with the general OLEDThe color of TVs is more layered,Users can see richer colors with the naked eye when watching the same picture。 When playing brightly colored pictures, TCL Q10G Pro fully restores the true color of the picture, greatly reducing the color cast.

in addition,TCL Q10Q Pro is equipped withA++Wide-angle super display screen,That is, high-end HVA panel,The native contrast ratio is as high as7000:1,Compared with ordinary IPS panels1200:1Mini LED TVs with a contrast ratio are much higher,The picture presented in front of the user's eyes frame by frame has no light leakage interference,It looks more transparent and amazing,The viewing effect is close to cinema-level experience。

Excellent self-developed technology and manufacturing process make TCL Q10Q Pro stand out from the same grade of products. Based on the excellent screen picture quality performance, TCL Q10G Pro was unanimously selected by the editorial department of Science and Technology Video to win the title of "Mini LED TV Technology Progress Award".

The amount of payment exceeded 10 billion yuan, and the TCL New Year's Festival attracted attention

On the occasion of the New Year,TCL will also officially announce the launch of the Wei 5th activity on the 8th of this month,The content covers adding 99 yuan to grab home appliances and free single quota broadcasting,Buy TCL 98Q10G Pro during the Wei 5th period,Add 99 yuan to get a chance to win a 32-inch color TV。 If you buy other sizes, styles or models, you can also participate in the free order chance lottery activity with the purchase voucher of the legitimate channel to continue to help the New Year's consumption boom.

As consumption heats up in 2023, the public's attention to Mini LED TVs continues to be stimulated, and Mini LED TVs have successfully ranked among the top sales in the TV market. Mini LED TV companies led by TCL led the wave of consumption warming, promoted the rapid innovation of domestic LCD technology, and leapt to the world's leading level.