In January 2023, TGIF officially announced that it has become the official designated gaming chair brand for the Hangzhou Asian Games. This is the first time that a supplier of e-sports chairs has entered the Asian Games, as a professional sports equipment for e-sports events, it provides a safe and comfortable guarantee for the players' competition, which also means that TGIF has officially entered the world stage.
Founded by a group of veteran game enthusiasts and early participants in the e-sports industry, TGIF exists because of e-sports, innovates for players, and is committed to creating a personalized e-sports space for game enthusiasts. TGIF means The Game Is Forever. At present, its operating products are mainly T0 e-sports ergonomic chairs, e-sports desks, e-sports height-adjustable desks and other categories.
In December 2020, the TGIF brand was established and a strategic cooperation was reached with Taobo E-sports Club. In just three years, it has grown rapidly, stood out from the highly competitive gaming brand market, and won the MUSE Design Gold Award in the United States in 2022, becoming the first gaming chair brand to win this award.
In the dialogue of the Healthy E-sports Technology Salon held during the 2022 Global E-sports Leadership Summit, Qian He, Executive Director of the Healthy E-sports Development Center of the Department of Physical Education and Research of Peking University, and Niu Tian, the founder of the TGIF brand, jointly launched a roundtable discussion with the theme of "Healthy E-sports Technology Salon". He shared his understanding of the new concept of "healthy e-sports", and agreed that healthy e-sports is the only way to become a sportsman, and it is also an important symbol of the industry's development from extensive to professional and sustainable development.
In 2023, the total sales of Tuoji TGIF surged by 708% year-on-year, and the pre-sale sales of Tmall Double 11 were TOP1, becoming the dark horse of the new brand gaming chair track, and being listed in the CCTV China E-commerce Development Annual Report.
Looking back on the way of TGIF, every step is steady and steady. At present, TGIF has launched the latest product - ACE mechanical cicada e-sports ergonomic chair, as well as two League of Legends co-branded models: Rampaging Lori Jinx and Peerless Sword Ji Fiona.
Let's look forward to more surprises from TGIF in the future and continue to escort e-sports players.