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On New Year's Day, there are always one or two works that stand out and become the focus of the audience's attention. However, this year, a film called "Love at Three and a Half" performed weakly at the box office on the first day, only 2,400 yuan, which is ridiculous. What is it that makes this film so overshadowed in the highly competitive New Year's Day slot?
The plot is fascinating, but the trailer is confusing
Movie trailers are usually a big killer feature to attract audiences, however, the trailer of "Love at Three and a Half" is confusing. The plot is set in three specific periods, midnight, afternoon, and half past three, and it seems that the story is full of mystery. However, the plot depiction in the film seems chaotic, with the pulling of female characters, the confrontation of male characters, and the quarrel in the rain, a series of scenes that make it difficult to understand what kind of story the film wants to express. The audience's expectations for the film were pushed to a low point by the trailer, which directly affected the performance of the box office on the first day.
The cast is foggy and lacks the key to success or failure in popularity
In film and television productions, the cast is often one of the key factors that affect the box office. However, the cast of "Love at Three and a Half" is incredible. The audience's unfamiliarity with the actors has become a major shortcoming of the film that is difficult to attract the public. In the trailer, the actors' performances are both exaggerated and laughable, raising doubts about the quality of the film. Among them, the dancing scenes of two male actors wearing black T-shirts, black pants, and black sunglasses are even more impressive, but they are at a loss for the authenticity of the characters. The lack of popularity of the cast makes the audience feel unfamiliar when facing the film, and it is difficult to establish empathy, which affects the viewing experience.
The key role of the trailer and the choice of actors
The filmmakers clearly made a fatal mistake in terms of publicity. The trailer serves as a window to the film and plays an important role in attracting the audience. In successful films, trailers are often able to make the audience have certain expectations for the film through elements such as plot clips and emotional grasp. And the trailer of "Love at Three and a Half" failed to do this, but instead greatly reduced the audience's interest in the film. At the same time, the cast should be chosen more carefully. The joining of well-known actors can enhance the popularity and attractiveness of the film to a certain extent, but this film seems to be indifferent to the choice of actors, resulting in a significant drop in the audience's expectations for the film.
Compared with superstars such as Andy Lau, overconfidence has become a tragedy
In this year's New Year's Day file, Andy Lau dominated the screen with two films, "Twinkle and Twinkle Star" and "Goldfinger", showing his actor-level acting skills and attractiveness. Compared with this, "Love at Three and a Half" is obviously overconfident and dares to be released on the same schedule as Andy Lau and other superstars. Andy Lau's performance in both films has been highly recognized by the audience, but this film is obviously inferior in terms of laughter, storyline, and cast. When the audience chooses, they will naturally choose more secure and interesting films, which makes "Love Three and a Half" lose quite badly in the competition.
Conclusion: Lessons learned, filmmaking needs to be improved in all aspects
The first-day box office performance of "Love at Three and a Half" can be described as a painful lesson. The production of the trailer needs to pay more attention to the clarity of the storyline, and the selection of the cast should also be more deliberate to attract the audience's attention. In the context of such fierce competition in the film market, only through all-round improvement can the film gain more recognition among the audience and achieve better box office results.
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