Feng Xiaogang, who is invincible, finally fell off the altar, and the new film "If You Are Honest Do Not Disturb 3" has become a national joke, not to mention the collapse of word of mouth, and it has also made investors lose money
01
Feng Xiaogang's new film "If You Are Honest Do Not Disturb 3" will land in theaters nationwide on December 30, 2023
Under the premise that the box office and reputation of the first two films are acceptable, the third part should be able to make a steady profit
The result is:
Up to now, the film scheduling, attendance rate, and single-day box office of "If You Are Honest Do Not Disturb 3" are the lowest among Chinese New Year films, with a cumulative box office of less than 59 million!
Putting aside the Douban score of 6.1 points, the 100 million box office predicted by the Maoyan platform alone is enough to make Feng Xiaogang unable to get off the stage!
You must know that the total cost of this star-studded movie has reached 200 million, and it takes 600 million to recover the cost, and if only 100 million box office is recorded in the end, it means that the film has lost more than 160 million!
02
We are not surprised by the failure of "Do Not Disturb 3".
There are many reasons for this
For example, the movie itself is not popular with the audience
No matter how strong the makeup skills are, no matter how good the lens dermabrasion effect is, it will not be possible for young audiences to watch Uncle Ge, who is in his 60s, and Shu Qi, who is 47 years old, fall in love
At present, the main force entering the cinema is still the post-90s and post-00s, and it is not wise to invite traffic stars, but it is not wise to invite "old guns" who have long been abandoned by the times
For example, feelings can't be eaten
For the vast majority of fans of the "Do Not Disturb" movie, watching the third part is to go with feelings
But this thing can be used once, and it is worthless if you use it too much
03
The most important thing is that Feng's comedy has gone out of step with the times
Twenty years ago, Fung comedy was still very popular in the mainland
For example, everyone is familiar with "Party A and Party B", "Endless", "No Thieves in the World", etc., which are really funny, and the plot is very down-to-earth and fits the lives of ordinary people
Including the first part of "If You Are Honest, Do Not Disturb", it is also a high-quality work
But since "Private Custom" ten years ago, Feng Xiaogang has gone downhill, this movie is completely shot in accordance with the structure of "Party A and Party B", but the scene is bigger, there are more stars, and the props are more classy, since then, everyone has realized: Feng Xiaogang has exhausted his talents, and he can't think of anything new!
More than ten years later, Feng Xiaogang returned with "If You Are Honest Do Not Disturb 3", which has a very general plot and a very old-fashioned story, and there is no reason not to fail
04
For directors, the most important thing is to think about filming, if you want to have the ability to dig out and lead phenomenal topics before the audience, you can't fool them with cliché scripts
Once upon a time, facing the camera, Feng Xiaogang angrily denounced the audience as garbage, saying that most of the garbage movies were caused by the audience
Now, Feng Xiaogang's proud Feng's comedy has come to an end, even if it is a garbage audience, they no longer pay for it, how ironic this scene is
Feng Xiaogang relied on comedy to rise to the top, and the charm of comedy is innovation
is like Stephen Chow's movie, the greatness is not only Xing Ye's superb acting skills, but also his peculiar brain circuit
05
Of course, any comedy director or actor will face the trouble of being "outdated".
This is not a bad thing, but a good thing, showing that the aesthetic ability of the audience is improving
They are not only satisfied with watching the big names, but also have high requirements for their acting skills and movie scripts
As for how much money "Do Not Disturb 3" will make investors lose, and whether Feng Xiaogang will continue to stay in the comedy field in the future, we will wait and see!