On November 15, the 2023 WTA Xianghu Dialogue with the theme of "The Power of Travel – Towards a Better Future" opened in Hangzhou. The World Tourism Alliance (WTA) and the United Nations World Tourism Organization (UNWTO) jointly released the 2023 WTA – Cases of Tourism for Rural Revitalization. Among them, "Sikeshu Township, Nanzhao County, Nanyang City, Henan Province: Wuduoshan Scenic Area Helps Rural Revitalization" was selected as a case.
In 2023, the World Tourism Alliance (WTA), in collaboration with the International Poverty Alleviation Center of China (IPPA) and other units, selected 50 typical cases based on the criteria of sustainability, replicability, quantifiability, innovation, material integrity and positive social impact, and compiled them into the "2023 WTA – Cases of Tourism for Rural Revitalization" to promote China's experience and achievements in poverty alleviation through tourism to the world, and contribute to global poverty governance and the achievement of the United Nations 2030 Sustainable Development Goals.
Case Summary
Wuduoshan Scenic Area is located in Sikeshu Township, Nanzhao County, Nanyang City, Henan Province, which is a national 4A-level scenic spot, as well as the head enterprise of Nanyang City's cultural tourism and health care cluster and an advanced enterprise for poverty alleviation in Henan Province.
In the form of "Party Committee + Cooperative + Farmer + Company", Wuduoshan Scenic Area integrates advantageous resources, innovates and promotes the reform of rural "three changes" (resources into assets, capital into shares, and farmers into shareholders) in the form of "party committee + cooperative + farmer + company", and the goal of "three increases" in rural areas (village collective asset appreciation, village collective economic increase, and farmers' income increase) and the goal of cultural tourism and health care industry to prosper and enrich the people, and draw a new picture of rural revitalization.
measure
1. Revitalize idle resources. In accordance with the principle of voluntariness, the party branches of the eight administrative villages around the Wuduo Mountain Scenic Area took the lead in setting up village collective cooperatives, and organized farmers to package and transfer the idle cultivated land, forest land, barren mountains, idle real estate, agricultural machinery and other resources in the village to the village collective cooperatives after evaluation, so as to realize the transformation from rural idle resources to developable village collective assets. The village collective cooperative entrusts the idle resources to the operation of the scenic spot, and the Wuduoshan Scenic Area plans, designs and constructs high-end homestay projects to form operable assets according to the overall plan for the development of cultural tourism and health care.
2. Introduce an operation team. Wuduoshan Tourism Development Co., Ltd. is the leading enterprise of Nanyang City's cultural tourism and health care industry cluster, with a large tourism talent team and rich experience in operation and management. Wuduoshan Tourism Development Co., Ltd. signed an agreement with the two pilot villages, and the company's operation team is responsible for the planning, construction, operation, maintenance and management of the cooperative projects. Through the injection of tourism resources, the introduction of cultural and tourism products, the improvement of cultural and tourism formats, the drainage of tourists, and the management of professional talents, Wuduoshan Scenic Area has carried out professional operation, solved the problem of talent and market, and improved the operating efficiency of the scenic spot.
3. Build a cluster of homestays. Sikeshu Township takes 8 villages including Gaofeng'an Village and Wuduo Village as pilot projects to take the lead in developing characteristic homestays, and plans to build 8 homestay clusters with different styles in the Wuduoshan area to meet the various needs of consumers with different themes. Up to now, three projects, namely Tatehuating Kangyang B&B, Yunshang Banshan B&B, and Alpine Wild Luxury Tent Hotel, have been completed and put into operation.
effect
In 2022, the operable assets of the village collectives in Gaofeng'an Village and Wuduo Village reached 10.06 million yuan and 10.05 million yuan respectively, realizing the appreciation of the village collective assets. The annual comprehensive income of the two pilot villages of Gaofengan Village and Wuduo Village reached 2.21 million yuan and 2.23 million yuan respectively, and the disposable income reached 236,400 yuan and 350,000 yuan respectively. 34 villagers in the pilot villages and 63 people in the surrounding villages were employed, with an annual per capita income increase of 36,000 yuan. In 2022, 15 million yuan of agriculture-related funds were invested, and 900,000 yuan of direct dividends were distributed to 8 administrative villages, with an average cash disposable income of more than 100,000 yuan per village. All 2,051 registered poor households in 25 administrative villages in Sikeshu Township have been lifted out of poverty.
"Escape from the hustle and bustle of the city" is a sentence that many people often talk about nowadays, the green mountains and green waters seem to have a kind of magic that makes people slow down, in their leisure time, choose an interesting homestay, feel the poetry of life, and also become the choice of many people. Wuduo Mountain Scenic Area allows tourists to get rid of the shackles of urban pressure and enjoy the slow life brought by the mountains. Come to Wuduoshan Scenic Area, "steal half a day of leisure"!(Source: Wuduoshan Tourist Resort)