Since its launch, miHoYo's Genshin Impact has soared in popularity all over the world. "Genshin Impact" can be seen on domestic CCTV, major local radio stations, and official media newspapers. No, everyone found out that Genshin Impact is on CCTV News again!
On New Year's Day, CCTV News broadcast mentioned the holiday situation of the Sanxingdui Museum in Sichuan, and a large number of tourists lined up in the museum. As soon as the camera turned, in the picture of interviewing tourists, everyone found that the background was the huge Zhongli bronze statue of Genshin Impact and Sanxingdui Museum!
It can be seen that CCTV is obviously very optimistic about the linkage between Genshin Impact and Sanxingdui Museum, so that Genshin Impact, the entertainment and cultural carrier of the new era, can spread the traditional Chinese Sanxingdui culture.
During this holiday, in addition to CCTV news broadcasts reporting on the linkage between Sanxingdui and Genshin Impact, People's Daily and Xinhua News Agency successively reported on the linkage between Genshin Impact and Sanxingdui Museum, affirming that they show Sanxingdui culture to global players in diversity, and based on this linkage, more young people are interested in Sanxingdui antiquities and even archaeological research.
Sichuan Satellite TV's news broadcast, a large report on this linkage, Sanxingdui Industrial Development Minister is also generous praise for this linkage, so that more people come to Sanxingdui to feel the charm of culture.
Chengdu TV's "Kandu News" and "Late Night Express" columns also broadcast the linkage of Sanxingdui Museum x Genshin Impact, saying that Sanxingdui Digital Cultural Creativity has pushed another hit, and thousands of fans have punched in the "copper model" Zhongli, and at the same time, Zhongli's creative cultural relics commentary and cultural relics science popularization interaction H5 have won everyone's praise.
"Liberation Daily" praised this joint activity on many pages, believing that this joint event is to tell about traditional culture in the language of young people, inherit traditional culture in "dialogue with the world", and use the popularity of cultural museums to convey traditional culture to the world!
In the news of cultural relics released by the State Administration of Cultural Heritage for a week, the Sanxingdui Museum took the completion of the new museum as an opportunity to comprehensively promote the protection of Sanxingdui national cultural relics with the help of modern science and technology, innovate communication methods, and expand communication channels, so that the ancient cultural relics glow with the charm and vitality of the new era through Genshin Impact.
Speaking of which, Professor Yu of History at Shaanxi Normal University also opened a history column to comment on the Sanxingdui linkage, saying that the game itself can be entertaining and educational, and the game is also a shortcut for people to get in touch with historical knowledge and fall in love with historical knowledge, and this linkage is to combine the elements of national style and the big IP of culture, which can produce a 1+1>2 effect.
In the face of the news network leading, many media reported on the "row" of Sanxingdui, Genshin Impact players are full of pride:
"It's still a news broadcast on the first day of the new year, and it's full of gold"
"Zhongli's statue is really just right in the picture with an obvious and inconspicuous one."
"When I saw the statue of Zhongli, I was in good spirits"
By the way, are there any friends who haven't received this "Looking Up at the Thousand Autumns, Looking Down on All Things" linkage items? Remember to get Zhongli's bronze statue on the game event page!
So, let's talk about what do you think of the official media collectively dispatching to report on the linkage between Genshin Impact and Sanxingdui, so that everyone can feel the treasures of traditional culture?