The annual sales of 2023 are released, who among the new forces has a surprise?

Text/Hughes

2023 has come to an end, and various car companies have also released their sales results for this year. In this year, independent brands flourished, a number of blockbuster products emerged, and sales continued to rise, further compressing the market of joint venture brands.

The 2023 independent brand sales championship was undoubtedly won by BYD, a domestic brother, with a sales volume of 3.0244 million units, exceeding the target of 3 million units, which is undoubtedly very outstanding and has a place in the world. Among the new power car brands, it can also be seen that each brand has a good sales performance.

In the 2023 new power brand ranking, if GAC Aion is not counted, the first place was won by Li Auto with a score of 376,000 units, a year-on-year increase of 182.2% compared with 22 years. The average monthly delivery exceeded 30,000 units, and the monthly trend was on the rise, and the final delivery volume reached 50,353 units in December. As of December 31, 2023, Li Auto has delivered more than 600,000 vehicles, making it the new power car company with the highest delivery volume and becoming the leader among new power brands.

The key to the success of Li Auto is to accurately understand the psychology and needs of current consumers, and to achieve precise strikes and successful handling. In today's era of new energy vehicles, more and more consumers pay more attention to the comfort of the vehicle, and the three-electric system is not so important, and the refrigerator color TV sofa undoubtedly meets their pursuit of luxury and comfort, coupled with the brand's vigorous marketing and preferential policies, so that the ideal sales are rising and successful.

In 2024, Li Auto will challenge higher goals: annual sales of 800,000, the highest monthly delivery volume of 100,000, and the monthly delivery volume of a single model exceeding 30,000 and 2,000 super charging stations.

Such a goal is actually a bit too high, but with the launch of the ideal L6 in 24 years, the starting price of more than 200,000 yuan, the purchase threshold has been greatly reduced, and there should be a good improvement in terms of cost performance, and it is expected to become a popular model of the brand. With the addition of the pure electric series and the previously released Ideal MEGA, the overall sales volume will be excellent, even if it does not reach 800,000.

The second place in the new force is another one in Wei Xiaoli, Weilai. In 2023, NIO delivered a total of 160,000 new vehicles, a year-on-year increase of 30.7%. The delivery volume in December was 18,012 vehicles, a year-on-year increase of 13.8%, which is also a significant rebound from about 15,000 units in previous months, but it has still not been able to catch up with this year's high of 20,000 units.

After the financial crisis, NIO's annual deliveries are still considerable, but Li Auto is too good to distance themselves from each other. And now NIO, which has been invested again, is expected to have good sales in the future.

In third place is Leapmotor, which surpassed Xpeng Motors with 144,000 deliveries, a year-on-year increase of 29%, of which 18,618 vehicles were delivered in December, a year-on-year increase of 119%. Since the establishment of the brand, Leapmotor has delivered more than 300,000 new vehicles.

It is not surprising that Leapmotor can succeed in sales, excellent cost performance, in other brands, the starting price of Leapmotor C11 140,000 is more close to the people, and the lower purchase threshold can be favored by more consumers. In addition, the new Leap C10 will also be on pre-sale on January 10, and it is expected that the starting price of 130,000 yuan will have a stronger cost performance, and it should also have good popularity and sales.

In fourth place is Xpeng Motors, which delivered 140,000 units for the whole year, a year-on-year increase of 17%, and the cumulative delivery volume since the establishment of the brand exceeded 400,000 units. Among them, the delivery volume in December was 20,115 vehicles, a year-on-year increase of 78%, and has exceeded 20,000 vehicles for three consecutive months.

The follow-up brands are Deep Blue, Nezha, Extreme Krypton and Wenjie, which have a certain growth compared with 22 years, showing good product strength. Among them, the delivery volume of Wenjie has also increased significantly after the release of the new Wenjie M7, coupled with the launch of the annual car emperor Wenjie M9, it is expected to achieve good results in 24 years.

Write at the end:

In general, in today's highly competitive automotive market, the sales volume and market share of domestic brands and new forces are increasing, and the market share of joint venture brands is constantly impacting. Of course, there are also a large number of new power brands that cannot keep up with the pace of the market, cannot cope with the competition in the market, and are gradually declining or even perishing. Therefore, only by continuously improving its own product strength can it survive in the market that is gradually saturated in the future.