#文章首发挑战赛#
used to be one of the three famous Chinese directors, who were dominantly and "arrogant" in the film industry.
And now, in addition to Zhang Yimou can still carry the box office, Chen Kaige and Feng Xiaogang have already touched a nose of ashes, and without box office appeal, no matter how many big names support it, it will not help.
"Man Jianghong" and "Solid as a Rock" can blow out at the box office, more because of the cheapness of the subject matter, one is Yi Yang Qianxi, who became famous as a teenager, and the other is Yu Hewei, who is a late bloomer.
The younger generation of directors is in the golden period of their creative careers, 52-year-old Wu Ershan carried the banner of mythological films, and single-handedly cultivated amateur actors into a "god boy group"; Chen Sicheng, as both director and producer, catered to the hot spots of the times and easily created a 3.3 billion high box office "Disappearing Her".
Not to mention Wang Baoqiang, who fought a beautiful turnaround.
The film market is lively in front of us, taking advantage of the New Year's Day holiday, seven movies "grab" the theater before and after, comedy, love, crime suspense, etc.
Among them, "If You Are Honest Do Not Disturb 3" is "the most famous before the screening", after all, there are the first two films, and it gathers the drama bones - Ge You, Fan Wei, and invited traffic - Yu Shuxin, directed by the great director Feng Xiaogang, I wanted to take advantage of the holiday to make a lot of money, but who expected that it would only take 4 days to make 56.29 million yuan, not to mention making a lot of money, it may be difficult to get back to the sky.
Now, "The Annual Meeting Can't Stop" has won the highest rating and has become a dark horse comedy that exceeds expectations, and within a few days, the box office has counterattacked from 36.28 million on the first day to 99.83 million in a single day, with a total of 325 million at present.
Director Dong Runnian is not well-known, although his reputation is not high, but the works he has written as a screenwriter are "well-known", including "Ugly Girl Invincible 3" and "Heart Blooming", and now the screenwriter turned director, I thought that the interlacing was like a mountain, but I didn't expect him to succeed.
"The Annual Meeting Can't Stop" takes advantage of the hot spots of layoffs in large factories to reveal the unspoken rules of the workplace in a humorous way, and uses the mouths of Dapeng and Baike to confide in the rules of the workplace, PUA and anti-PUA, involution and fishing, and the audience has called out that the sense of substitution is too strong after watching it.
It can be said that the director is very good at writing, not only grasping the hot spots, but also being able to land, and it is not surprising that the box office is high.
And "Twinkle Twinkle Twinkle Star", which ranks first in the cumulative box office, is a pure love film, and film newcomer Zhang Jianing set foot in the film industry for the first time, but he did not expect to become a box office upstart.
The film has a score of 6.3, and the daily box office is on a downward trend, youth romance films are stained with the light of actors and IP after all.
Tony Leung and Andy Lau's "Goldfinger" accounted for 15% of the film schedule, and won 227 million box office with a score of 6.5 points, according to this momentum, breaking 500 million is not a problem, but it is a fool's dream to get a high box office of more than 1 billion.
"Sneaking", which is also a Hong Kong film, is not as much publicized as "Goldfinger", although it is covered with a hot spot in live broadcasting, it is still a common Hong Kong-style police film, but it still has a box office of 200 million.
This makes it seem that "If You Are the Truth, Do Not Disturb 3", which is very backward, is a bit "sad", with the blessing of famous directors, dopamine tones, and AI robots, no matter from which point of view, it should not only have such achievements.
Could it be that the times really abandoned Feng Xiaogang?
"Do Not Disturb 1" and "Do Not Disturb 2" are also about the love story of the old boy Qin Fen, from the beginning of the online marriage to the encounter with the heroine Xiaoxiao, Feng's humor and Wang's perception are not only funny, but also injected into the thinking of life and death, marriage and love.
"Life is very short, say that a lifetime will die in a blink of an eye, no matter how you choose marriage, it is wrong, a long-term marriage, that is, it will be wrong, just two people, a lifetime...... A life is actually very short...... (You) think that no one can survive for 20 years. ”
The box office of the first and second parts is 325 million and 470 million respectively, which is not a high number in the current market, but it is a proud achievement in 08 and 10.
13 years have passed, Feng Xiaogang handed over "If You Are Honest Do Not Disturb 3", the original cast starred, Ge You and Shu Qi, Wang Shuo no longer participated in the screenwriting, it is still the story of Qin Fen and Xiaoxiao, but the overall tone is more witty and relaxed.
Middle-aged Qin Fen becomes elderly Qin Fen, the time is set in 2031, the era of scientific and technological innovation, AI Xiaoxiao accompanies the protagonist through the lonely years, and when Zhenxiao comes back, the three of them are under the same roof, and it is a bland story overall.
Some people feel that warmth is powerful, but more people feel that the color saturation makes people's eyes dark, and there is nothing to see except for the poor amusement of the old straight man.
Open the film review area, half of the negative reviews and half of the positive reviews, such as "Feng Xiaogang's era has passed", "Aesthetic customs, Feng's comedy has lost its gold content after all", "The IP that has been restarted for many years is really poor in donkey skills"......
It's obviously not an ugly story, but the outdated rotten stalks and spicy so-called dopamine tones can't resonate with young audiences, and it's understandable that the box office has been falling all the way.
Maybe it's not that Feng Xiaogang can't do it after leaving Wang Shuo, but the stories that belong to their age group can't find more audiences.
The older generation of directors gradually lost their box office appeal, and the newcomers rose, which can be said to see the newcomers laughing and not the old crying.
But he has been popular for twenty or thirty years, and his life is enough, and it is time to give up the home field to the younger generations.